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    CCTV’s “Focus Interview” takes a hard line. The headline consists of just four characters: “Investment Promotion”—or is it “Injury”? The camera pans across the Neta Auto manufacturing plant in Yichun, Jiangxi. This factory was once a flagship project for attracting investment. Now, the production lines are covered in dust, and 18.3 billion yuan has been burned through in three years—who will foot the bill?
    “Attracting investment” has quietly evolved into “selective investment attraction.” This is not merely a change in wording, but a shift in the logic of development. When it comes to selective investment attraction, why do we select? What do we select? And how do we select?
    At the end of the day, attracting investment is a competition for talent. It’s easy to put up a sign promoting market-oriented investment promotion, but developing the right people is where the real challenge lies. With the new year underway, it’s worth starting by focusing on building the capabilities of our team.
    The "Evolving with Resilience" Beijing Closed-Door Exchange Meeting organized by the Investment Promotion Network has concluded. Directors of investment promotion bureaus, representatives from overseas offices, and investment promotion leaders from across the country gathered here, each bringing their own insights. Even before the meeting began, the venue was already buzzing with lively discussion, as participants spoke freely and collaborated to tackle challenges.
    While conducting field visits and research, I heard some investment promotion directors remark that attracting investment has increasingly come to resemble a grueling test of physical and mental endurance. Yet when it comes time for quarterly or annual reviews, very few projects have actually been signed and implemented. The most direct reason is that most of their time is spent on fruitless meetings and sifting through information.
    With a full-scale push to attract investment, there has been quite a stir this year. The battle to attract investment has already begun. Mobilization is essential, but it must be sustainable. For local governments, this is not merely a formality; it must yield tangible results.
    Beijing and Hotan are 4,000 kilometers apart. Industrial assistance to Xinjiang is not a one-time infusion of resources, but a sustained effort to build self-sustaining capacity. What truly “connects” these two ends are concrete, on-the-ground actions: the depth to which projects take root, the strength of the teams that grow, and the visibility of the city’s image.
    Ultimately, industrial assistance to Xinjiang boils down to the question of “what will remain.” Projects can be introduced and funds can be invested, but once the assistance efforts are withdrawn, what truly endures is the capacity of the people.
    A campaign to correct the performance-oriented mindset of local officials is currently in full swing. Launched shortly after the Spring Festival and expected to conclude by the end of July, it is unprecedented in recent years in terms of its high-level focus and clear direction. Meanwhile, local government work reports are being released one after another, packed with investment promotion targets.
    The theme of the 2026 Investment Promotion Network Closed-Door Exchange is “Evolution: Adapting with Resilience.” On March 19, we will gather in Beijing to kick off the first closed-door exchange for investment promotion professionals. We look forward to engaging in in-depth discussions, analyzing trends, and exchanging insights with representatives from regional offices, directors of investment promotion bureaus, and investment promotion leaders across the country.
    As spring 2026 dawned, the call to attract investment spurred people to action, with many regions launching full-scale investment promotion campaigns. A glance at the social media feeds of numerous investment promotion directors reveals a fierce competitive spirit, with red flags flying high—a clear signal that the campaign is starting with a decisive push.
    As the new year begins, everything is renewed. “First meetings of the new year” are being held in rapid succession across the country, and investment promotion efforts have officially kicked off. The key to success in investment promotion this year lies in choosing the right tools and methods.
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