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    At the end of the day, attracting investment is a competition for talent. It’s easy to put up a sign promoting market-oriented investment promotion, but developing the right people is where the real challenge lies. With the new year underway, it’s worth starting by focusing on building the capabilities of our team.
    As spring 2026 dawned, the call to attract investment spurred people to action, with many regions launching full-scale investment promotion campaigns. A glance at the social media feeds of numerous investment promotion directors reveals a fierce competitive spirit, with red flags flying high—a clear signal that the campaign is starting with a decisive push.
    As the new year begins, everything is renewed. “First meetings of the new year” are being held in rapid succession across the country, and investment promotion efforts have officially kicked off. The key to success in investment promotion this year lies in choosing the right tools and methods.
    Recently, the term “performance evaluation” has been appearing frequently. From the central government to local authorities, it is mentioned at virtually every meeting. After the Spring Festival, it was emphasized once again at the “first meeting” of major economic provinces. We are currently at a critical juncture as the 15th Five-Year Plan gets underway. Unless this “thorn” of misalignment is removed, the problems in investment promotion will remain difficult to resolve.
    In 2026, the term “vote-buying economy” was frequently mentioned. This unprecedented crackdown serves as a comprehensive test of the government’s governance capabilities, performance-oriented approach, and development philosophy. How can we strike the optimal balance between curbing corrupt practices and ensuring development?
    In recent days, local two-session meetings have been held in rapid succession. The “pledges” to boost the economy and attract investment have been passed down through the ranks, landing on the desks of platform companies. The more critical the situation, the more platform companies are expected to step up and shoulder the burden. Yet the reality is heartbreaking: just when they were ready to prove themselves, they find themselves caught in a tug-of-war between administrative requirements and market forces.
    The comprehensive upgrade of the 【Investment Promotion Network】 membership program reflects our deep understanding of and response to the core needs of investment promotion professionals. Leveraging real-time data from the GuChuan TIS platform, we deliver end-to-end services that focus on facilitating two-way connections between industrial parks and enterprises, making investment promotion efforts more precise, efficient, and reliable.Moving forward, we will continue to deepen our expertise in the investment promotion sector. Leveraging our robust data capabilities, we will continuously optimize our service system and stand alongside every investment promoter. No matter how the industry evolves, 【Investment Network】 will remain your “most reliable ally,” helping you seize more certain opportunities in an uncertain market.
    Many regions held their "first meetings of the new year" earlier than in previous years. In the past, such meetings were typically held after the Spring Festival. On the first working day of the year, provinces including Shanghai, Henan, Liaoning, Hubei, and Fujian took the lead, kicking off their work for the new year. The meetings primarily focused on several key themes: optimizing the business environment, achieving self-reliance and strength in science and technology, and pursuing high-quality development.
    In the blink of an eye, there is less than a month left in 2025. For local governments, it is essential not only to keep pace with trends but also to identify their comparative advantages. After conducting research across multiple regions nationwide and analyzing local case studies, we found that three key dimensions are fundamental: industrial foundation, absorption of commercial space, and incentives for investment promotion management as well as the professionalism of the team.
    The “Activate·Take It Further” 2025 New Year’s Investment Promotion Forum concluded in Shanghai. Over 110 investment promotion professionals—including directors of investment promotion bureaus from various regions, heads of investment promotion at overseas offices, and investment promotion representatives from industrial parks—gathered here.
    On December 11 in Shanghai, the “Activate, Go Further” Investment Promotion Network New Year’s Eve Forum is set to kick off. Nearly 100 investment promotion professionals—including directors of investment promotion bureaus, representatives from overseas offices, and investment promotion leads from across the country—will gather at the event. This New Year’s Eve forum offers an in-depth breakdown of investment promotion strategies, analysis of trends in cutting-edge sectors, exclusive project matching opportunities, and access to high-quality industry contacts.
    This year, drawing on its experience in investment promotion, Guchuan Training School has visited numerous cities, assisting local authorities in honing their core investment promotion skills. It typically takes 3 to 5 years of experience to become a qualified investment promotion specialist. For those in this field, there are no shortcuts to growth; only through systematic, phased, and continuous learning can one ensure that professional capabilities keep pace with the demands of investment promotion work.
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