The investment promotion campaign is in full swing, and we are gearing up for the final push of the year.

In terms of intensity, regions across the country are stepping up their efforts even further.

In recent months, meetings have been held to summarize progress, report on developments, and review projects.

Crucially, this is to ensure readiness for next year’s investment promotion efforts.

Taking the initiative and building external connections have become a shared consensus.

Either master investment promotion methods immediately, or proactively build and expand your network.

Rather than spending the whole year figuring things out on your own, why not spend a day connecting in person?

On December 11, in Shanghai, the “Activate, Take It Further” Investment Promotion Network Year-End Forum is set to begin.

Nearly 100 investment promotion professionals—including directors of investment promotion bureaus, representatives from overseas offices, and investment promotion leads from across the country—will gather at the event.

This year-end forum offers: in-depth analysis of investment promotion strategies, insights into cutting-edge industry trends, exclusive project matching opportunities, and access to high-quality industry contacts.

If you want to approach investment promotion in 2026 with a broader perspective and sharper strategies, now is the time—sign up today.

01 The Seven-Step Method for Industrial Chain Investment Promotion

Everyone is familiar with the term “chain-based investment promotion.”

But can you really just break down a component and find a company?

Not exactly—there’s a systematic logic and methodology behind it.

At the New Year Forum, we will share the "Seven-Step Method for Industrial Chain Investment Promotion."

An exclusive breakdown of the practical path: “Investment Promotion Strategy – Precise Client Matching – Efficient Engagement and Conversion – Post-Analysis and Continuous Iteration.”

How can we leverage industrial chains to achieve a "double boost" in both the quality and quantity of investment attraction?

Step 1: Compile a Comprehensive "Regional Investment Promotion Profile"

The core value of this profile lies in building a bridge that matches “regional supply” with “industrial demand.”

It not only comprehensively assesses advantages such as location, transportation, infrastructure, and policies, but also focuses on target industries, thoroughly analyzing development trends, characteristics of upstream, midstream, and downstream enterprises, and key clustering areas.

Furthermore, it conducts specialized analyses of key industrial nodes. By summarizing the core factors influencing corporate site selection, it identifies precise alignment points between local resources and industrial needs, thereby completing preliminary feasibility validation.

Step 2: Develop a Tiered Approach for Target Investors

The “casting a wide net” approach to client acquisition is outdated; the core of industrial chain investment promotion is “finding the right people.”

Centered on the region’s core strengths and industrial recruitment needs, we build customized prospect databases to create the *Industrial Prospect Directory*.

By segmenting and categorizing prospects to identify those with high compatibility, every effort is directed precisely where it matters most.

Step 3: Defining Target Prospects

The key to this step is transforming vague investment attraction objectives into quantifiable, actionable screening criteria.

We have identified five core dimensions—region, qualifications, industry, products, and exclusion criteria—to build a standardized prospect screening system.

Step 4: Deep Dive into Prospect Pain Points and Precise Marketing Content Delivery

Business development is not about "talking to ourselves," but rather engaging in a "synchronized dialogue" with potential partners.

For marketing content, we adhere to three key principles: include detailed information and avoid empty rhetoric; be straightforward and easy to understand, using language that businesses can relate to; and evoke empathy by clearly articulating the value proposition—what benefits the business will gain.

The essence is to provide partners with “solutions,” not merely “park promotions.” Only by making partners feel that “you understand me” can we break down communication barriers and build a foundation of trust.

Step 5: Precisely Reach Prospects Through Channels

Moving from “deeply identifying client pain points and developing marketing content” to “precision outreach through multiple channels.”

Leveraging mature, standardized marketing plans, we have established the underlying logic of our channels, clarified the roles of each channel, and iteratively validated and dynamically optimized them through practical application.

Step 6: Data-Driven Strategy Iteration

The core of data-driven decision-making is built upon a “comprehensive investment promotion tracking system.”

From client reach rates and lead conversion rates to project meetings, data is recorded and analyzed in depth at every stage.

Strategies are promptly adjusted to address weaknesses, enabling investment promotion efforts to continuously iterate within a closed-loop cycle of “data feedback—strategy optimization—performance improvement.”

Step 7: Full-Cycle Review and Establishment of Long-Term Mechanisms

This is a process of “identifying issues and distilling lessons learned,” with the core focus on transforming the identified patterns and methods into actionable, executable, and iterable operational pathways.

When it comes to industrial chain investment promotion, the answers to the challenges encountered may already exist within the review process.

02 M&A Market and Capital-Driven Investment Promotion

In recent years, regions across the country have continuously innovated their investment promotion models.

M&A-based investment promotion, as a novel approach to capital-driven investment promotion, has garnered significant attention.

This approach involves introducing high-quality enterprises to the local area through mergers and acquisitions and restructuring, thereby achieving industrial upgrading and capital appreciation.

We have previously observed this phenomenon:

Private equity fund general partners (GPs) and local state-owned capital entities managing government funds seem to have coordinated their efforts, both scrambling to acquire listed companies.

Moreover, this wasn’t just a matter of buying a few shares; the goal was to become shareholders and gain control.

Simply put, once control of a targeted listed company is acquired, the company—along with its core technologies, established teams, market share, and even the entire industrial chain—naturally becomes part of the local ecosystem.

Trace back to September 2024, when the China Securities Regulatory Commission (CSRC) issued the "Opinions on Deepening the Reform of the Listed Company M&A Market," known within the industry as the "Six M&A Measures."

This document explicitly stated for the first time that the government supports private equity funds in acquiring listed companies in accordance with the law for the purpose of promoting industrial consolidation, effectively opening the policy floodgates for primary market institutions to acquire listed companies.

At the New Year Forum, a session titled “M&A Market and Capital Investment Promotion” will be held to discuss new strategies for investment promotion and asset securitization.

How should one assess the strategic value of acquiring a listed company? How can one identify acquisition targets that offer “high value for money and manageable risk”? What strategies should be employed for control-changing transactions? And what regulatory red lines must be observed when injecting new assets?

These are all common challenges encountered in this type of transaction.

One-third lies in the acquisition, and seven-tenths in integration. However, most industrial acquirers lack experience in integration, leading to a high failure rate in M&A restructuring.

This is by no means a simple investment activity; it involves complex management issues.

This session will adopt a “specialized perspective” to dissect the full-process logic of local state-owned capital taking control of A-share companies, addressing the core challenges of “what to invest in, how to invest, and who should invest.”

First, clarify the “strategic significance of acquiring listed companies.”

For regions with few listed companies, urgent industrial transformation needs, and a weak capital market environment, introducing listed companies can rapidly revitalize the local economy and enhance industrial competitiveness. Meanwhile, against the backdrop of tightening IPO regulations, joint acquisitions of listed companies can also provide new securitization pathways for high-quality projects, achieving a three-way win for state-owned capital, the projects, and the local economy.

Second, how to “screen suitable acquisition targets.”

When selecting acquisition targets, there are no restrictions on industry choice, and cross-industry development is currently encouraged.

In terms of scale, the market capitalization of the acquisition target should be kept around 3 billion yuan; acquiring 20% to 29% of the shares is sufficient to become the actual controller.

Next, we will break down the “control rights transaction and asset injection strategies.”

This includes how to establish a special purpose vehicle (SPV) and how to collaborate with investors in high-quality projects to jointly acquire control.

Finally, how to inject new assets into a listed company.

What are the regulatory requirements for injecting new assets? How should operations be managed during the 12- to 24-month transition period? What are the practical techniques for divesting existing assets?

In reality, acquiring a listed company is not the ultimate goal. The primary objective is to inject new assets into the listed company after the acquisition—this is the essence of attracting investment.

Who will emerge victorious in the future depends on who truly possesses the genuine capabilities for “empowerment” and “integration”—that is, whether they can truly strengthen, optimize, and expand the acquired “shell” or assets.

03 The New Year’s Forum Offers Much More

If you’re interested in this New Year’s Eve Forum, please keep reading.

➢ Deep connections with nearly 100 investment promotion professionals

Bringing together investment promotion directors, representatives from overseas offices, and investment promotion leaders from across the country.

By gathering in person at the forum, participants can transcend regional boundaries to engage in in-depth exchanges with “industry experts,” sharing pain points in investment promotion and exchanging insights on work approaches.

➢ On-site Distribution of Investment Network Project Benefits

When it comes to project information—whether regarding sourcing channels or identifying corporate contacts—everyone is highly interested.

[Investment Network] has built precisely this kind of platform to create “connections” between investment promoters and corporate executives.

Crucially, to enhance your experience, we will provide every attending investment promotion professional with “exclusive phone benefits.”

On-site, you can match projects in your region with interested companies, bypassing intermediaries for direct engagement.

➢ Gain a Deep Understanding of the Upstream and Downstream Sectors of the Embodied Intelligence Industry Chain

Embodied Intelligence, specifically mentioned in the "15th Five-Year Plan" proposal, will be analyzed in terms of industry development, the industrial chain, and key enterprises.

At the event, we will provide an in-depth analysis of the industry chain’s core segments, the distribution of key enterprises, technology maturity, and commercial application scenarios. By examining the current state and future trends of the industry, we will help regional representatives identify investment opportunities within specific sub-sectors.

Finally, the “Activate, Take It Further” Investment Promotion Cross-Year Forum will be held in Shanghai.

We cordially invite all investment promotion professionals to register. By leveraging the intellectual exchange and methodological insights from this forum, you can bring the year to a successful close and open a new chapter for next year’s investment promotion efforts.

[Forum Date] December 11

[Forum Location] Changning District, Shanghai

【Target Audience】Investment promotion bureau directors, representatives from overseas offices, investment promotion managers, and other industry professionals