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    Ma Boyong’s *Lychees of Chang’an* has been all the rage lately. In this work, he offers a thought-provoking portrayal of the famous line, “A single rider kicks up a cloud of red dust; the concubine smiles.” Some interpret this story as a satire, but I believe the entire episode actually bears many similarities to the various interests at play in investment promotion efforts. Let’s first revisit the story.01 In Chang’an, there was a minor official named Li Shande. At the age of 42, he finally bought a house on the outskirts of the city, but in doing so, he also took on a mortgage. One day during a team-building event, his superior handed him a lucrative assignment: to procure candied lychees—that is, canned lychees. Hearing that there was a lot of money to be made, he accepted the offer while he was tipsy. It wasn’t until he got home that he realized the task involved Yang Yuhuan...
    To 1 million for the beginning, and then start! Project is the "first life" of investment promotion. Just now, the overall project volume of Tanigawa Union Investment Data Center has exceeded 1 million. Regardless of the future direction of investment promotion, we always believe that this is a can be the greatest sincerity and goodwill, to do better and stronger, to the benefit of a party's good line of work. Starting with "1 million", we will start again.
    This is an era of watching dramas only at twice the speed and listening to books only at the best version. Everyone is in pursuit of the ultimate work efficiency, investment work is even more so. As the saying goes: good information digging, less project failure. A qualified investment personnel, first of all, is a first-hand information digger. And successful investment personnel, usually ...
    As a Merchandiser, it's no surprise that the news of Kazuo Inamori's death is hitting our screens these days. But where you have been exposed to more entrepreneurs, it is unlikely that you have not heard of this name at all. After all, Mr. Kazuo Inamori is the only entrepreneur in the world who has founded 2 Fortune 500 companies. His life, from the difficult curve ...
    Actions speak louder than words. Today, if we substitute “Li” for “lithium,” wherever there is “substance,” popularity will naturally follow. This perfectly captures the current trend of “lithium powering the world.” The new energy sector is booming, and lithium-ion batteries are racing ahead.BYD has launched the “Blade Battery,” and GAC Aion has introduced the “Magazine Battery”—are these battery manufacturers naming their products after the TV series *Drawing the Sword*? These days, who’s still focusing on the romance between NIO and Hefei? While the competition among regions to claim the title of “Capital of New Energy Vehicles” has become a thing of the past, new titles are emerging: “World Lithium Capital,” “Asia Lithium Capital,” “Northern Lithium Capital,” “Central...
    Full of passion for investment promotion, I gave it my all—both physically and mentally. I connected with three to five hundred companies and secured six or seven contracts. I visited factories and workshops, ran around construction sites, and toured trade shows. I made cold calls and was willing to face rejection. Working abroad meant non-stop work. My long journey in investment promotion saw me walk well over 20,000 steps a day. From a complete novice to an investment promoter—how incredibly difficult it was! It all began with “a million questions.” By chance,I was fortunate enough to be assigned by my organization to a rotational posting at the “Investment Promotion Bureau.” “Investment promotion”—a field that felt both familiar and unfamiliar to me. It was familiar because I’d seen it mentioned in all sorts of documents at work, yet unfamiliar because I’d never actually engaged with it before; I was starting from scratch. I could...
    I can't help but think that there seem to be more companies announcing the creation of cars than there are brands running on the road. The vigorous "car-making" movement shows no sign of slowing down. Especially in the field of new energy, almost always running wild. Once, this heat wave "swept" the major cities, with Shanghai Tesla, Guangzhou Xiaopeng, Hefei Azure, ...
    Orders are crucial to the survival and growth of businesses, and they are also one of the government’s most effective tools for attracting investment. In the first half of the year, domestic businesses faced tough times due to the pandemic, and local governments generally encountered difficulties in their investment promotion efforts.At this stage, striving to “secure orders and stabilize expectations” is a critical task for local governments in helping enterprises weather the storm. Against this backdrop, using orders to attract investment and protect enterprises—trading market access for projects—has become standard practice for local governments. However, while order-based investment promotion sounds simple in theory, its practical implementation involves many details that require careful attention; it can be described as “half water, half fire.” How, then, should third- and fourth-tier cities and county-level cities proceed...
    A fine horse deserves a fine saddle; a fine factory deserves a fine location. Over the past year, major players in the new energy sector have set up shop in Jiangxi, chip manufacturers have splashed out billions to stake their claims, and state-owned enterprises have been moving south en masse from Beijing... It’s clear that corporate site selection is no longer about “preferring to rent factory space in Beijing, Shanghai, or Guangzhou rather than occupy a single plot of land in a county.” Previously, Beijing, Shanghai, and Guangzhou were the top choices for businesses, following a site selection logic of “first-tier cities > provincial capitals > prefecture-level cities > county towns.” But now, the notion that investment must go to major cities is changing… Looking at the facts, is this really the case? Previously, site selection...
    June 27 is the United Nations Day for Micro, Small and Medium-sized Enterprises. As investment promoters who interact with businesses on a daily basis, today we’d like to talk about the realities of micro, small, and medium-sized enterprises… Introduction: Why is there such a significant gap in development between different SMEs three to five years after they’ve been established? The root cause lies in two words: “potential.”When investment promoters evaluate large-scale projects, they tend to prioritize scale and investment volume. However, for SMEs, what matters most is the company’s future growth potential. Whether a business has potential is not necessarily linked to its current profits; rather, it is closely tied to its growth trajectory. This has been proven time and again through the observations and experiences of investment promoters over the years. So, what exactly is potential...
    In the just-concluded college entrance examination, essay writing was, as always, a hot topic of discussion. From the ancient Grand View Garden, across to the innovative future, from chess moves to learning today said ...... The variety of topics is dizzying. Not to mention the high school students, even the netizens who have already left the student era also called out "fortunately graduated early". ...
    If faith had a color, it would surely be China Red! Among the myriad hues, red is perhaps the color that best represents China in the eyes of most people. From an investment promotion perspective, some regions are in full swing, glowing a deep crimson; others are thriving, shimmering like gold; while in still others, attracting investment is an uphill battle, yet the blue-ocean prospects are vast...So, for investment promoters, what colors should the map of China display based on investment heat? Red: Off the Charts “In the 1980s, look to Shenzhen; in the 1990s, look to Pudong.” Over the past 40-plus years of China’s rapid economic development, the Yangtze River Delta and the Pearl River Delta have been widely recognized as the two most economically developed regions in the country...
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