I. Promoting the Vigorous Development of Winter Sports
1. Expand and enhance the “snow and ice fever effect” sparked by the 14th Winter Games. Under the theme of the “Mass Snow and Ice Season,” widely organize distinctive snow and ice brand events such as the Snow and Ice Nadam, Winter Heroes Festival, and Cold Pole Marathon. Promote accessible snow and ice sports such as ice skating, skiing, snow soccer, and ice dragon boat racing, and advance the development of “one location, one specialty” for snow and ice events and activities.Support winter sports associations, clubs, and training institutions in providing fitness guidance tailored to enthusiasts of different age groups, thereby consolidating and expanding the achievements of the “Engaging 300 Million People in Winter Sports” initiative. (Responsibility: Autonomous Region Sports Bureau, Department of Culture and Tourism)
2. Primary and secondary schools with the necessary conditions will incorporate winter sports into their physical education curricula or extracurricular activities, launch “Winter Sports in Schools” initiatives, establish a robust youth competition system for winter sports, and support localities in organizing winter school sports meets and inter-school leagues tailored to local conditions. “Sports Team Open Days” will be held to regularly and orderly open winter sports venues and training resources to young people. (Responsibility: Department of Education and Sports Bureau of the Autonomous Region)
3. Vigorously develop competitive sports such as speed skating, biathlon, and snowboard parallel giant slalom. Promote the development of multidisciplinary teams integrating science, training, and medicine to enhance the level of scientific training. Accelerate the establishment of a three-tiered winter sports training system—covering the autonomous region, leagues/cities, and banners/counties (cities/districts)—for youth, junior, and elite training. Increase efforts to supply talent to the national team and strengthen collaborative development of sports programs.Make all-out preparations for major events such as the 2026 Milan Winter Olympics and the 2028 National “15th Winter Games.” (Responsibility: Autonomous Region Sports Bureau)
4. Establish a reward and subsidy mechanism for outstanding sports teams, improve the level of market-oriented and diversified joint team management, and explore the construction of a comprehensive and progressive talent development system. Encourage all regions and schools to establish winter sports teams tailored to local conditions and strengthen the development of reserve teams. Encourage eligible general higher education institutions to allocate a greater proportion of their sports program enrollment quotas to winter sports.Strengthen cross-regional joint talent development with provinces and universities that excel in winter sports. (Responsibility: Autonomous Region Sports Bureau, Department of Education)
5. Promote the upgrading of national- or autonomous region-level high-performance winter sports training bases in Arxan City, Yakushi City, Zhalantun City, Karachin Banner, Liangcheng County, and other locations. Focus on transforming ice sports training centers into national-level winter sports training bases, and improve the mechanism for sharing and utilizing winter sports training resources among leagues and cities. (Responsibility: Autonomous Region Sports Bureau)
II. Extending the Winter Sports Economic Industry Chain
6. Actively integrate into the national winter sports economy’s “One Zone, Two Belts, and Multiple Nodes” spatial layout. Build influential winter sports economy leadership zones centered on Hulunbuir City and Xing’an League. Support Hailar District in establishing itself as the “Pearl of the Northern Frontier and City of Winter Sports,” and comprehensively enhance the “Dreamy Arxan” city brand. (Responsibility: Department of Culture and Tourism and Sports Bureau of the Autonomous Region)
7. Leverage the spillover effects of winter sports events to vigorously develop industries focused on the R&D and manufacturing of specialized equipment, apparel, and personal winter sports gear. Drawing on premium-grade tourism resources, develop more cultural and creative products that integrate winter sports with culture and tourism, and build winter sports event IPs.Expand industries in the winter sports sector, including facility maintenance and management, emergency rescue, marketing and promotion, environmental protection, professional training, and medical rehabilitation. Cultivate leading enterprises in the winter sports service industry to provide high-quality services to winter sports consumers. (Responsibility: Department of Industry and Information Technology, Department of Culture and Tourism, and Sports Bureau of the Autonomous Region)
8. Support coordinated planning and complementary development among Hohhot, Hulunbuir, Xing’an League, Chifeng, and Ulanqab to market-orientedly develop a range of diverse, personalized, and distinctive ski tourism resorts, creating more winter tourism experiences with Inner Mongolia’s unique characteristics.Upgrade the supporting facilities of the Hulunbuir Urban Cross-Country Ski Park; accelerate the transition of the Xing’an League Grassland Lodging Cluster into “Snowfield Stations”; create a “Snow and Ice Tourism Sky Road” centered on backcountry snow and ice with complementary forest and grassland elements; and build high-quality snow and ice tourism destinations. (Responsibility lies with the Department of Culture and Tourism of the Autonomous Region and other relevant departments according to their respective duties)
9. Launch integrated sports, culture, tourism, and commerce events such as “Travel with the Events,” “Sing and Tour Inner Mongolia · Joyful Snow and Ice Season,”“Frosty Hulunbuir,” “Dali Lake Winter Fishing Festival,” “Winter Mongolian Horse Super League,” and “Ulanqab Ice and Snow Volcano.” Lead the development of highly attractive and immersive local ice and snow brand events such as the “Ice and Snow Naadam” and “One Step West of Beijing to Ski,” thereby enhancing the influence of the autonomous region’s ice and snow tourism. (Responsibility lies with the Department of Culture and Tourism, the Sports Bureau, and the Department of Commerce of the Autonomous Region)
III. Promoting and Expanding Snow and Ice Consumption
10. Implement a special campaign to promote winter sports consumption. Support the development of Hailar District, Manzhouli City, and Arxan City into distinctive and vibrant winter tourism consumption hubs. Promote the establishment of regional winter tourism consumption centers in Hohhot, Chifeng, and Ulanqab. Encourage all regions to leverage the spillover effects of winter sports events and activities, and support the organization of winter sports consumption seasons and other integrated culture, sports, tourism, and commerce initiatives.(Responsibility: Autonomous Region Sports Bureau, Department of Commerce, and Department of Culture and Tourism)
11. Adopt a visitor-centric approach. Focusing on the “five aspects of travel” (eating, accommodation, transportation, sightseeing, and shopping), carefully design snow and ice-themed photo spots. Strengthen cross-sector, cross-discipline, and cross-scenario integration between winter sports and diverse industries such as dining, lodging, entertainment, leisure, and shopping. Develop distinctive products such as “Snow and Ice + Homestays,”“Snow and Ice + Equestrian,” “Snow and Ice + Archery,” “Snow and Ice + Culinary,” “Snow and Ice + Performances,” and “Snow and Ice + Travel Photography.” (Responsibility: Department of Culture and Tourism, Sports Bureau, and Department of Commerce of the Autonomous Region)
12. Establish a mechanism linking cultural, tourism, sports, and commercial events to boost consumption. Support leagues, cities, associations, and clubs in bidding for and hosting high-level international and domestic winter sports events, and promote public winter sports events in scenic areas, neighborhoods, and commercial districts. (Responsibility: Autonomous Region Sports Bureau, Department of Culture and Tourism, and Department of Commerce)
13. Support all regions in leveraging their natural endowments to improve facilities and services by making them more accessible, localized, urbanized, participatory, and social media-friendly. Create small yet charming urban “living rooms” and leisure stations, expand and strengthen brand projects such as “My Promise with the Grasslands,” and enhance synergy with concerts, music festivals,small theaters, and live-streamed e-commerce to create new immersive winter sports consumption scenarios—including performances, exhibitions, and entertainment—thereby enhancing public participation and the overall experience. (Responsibility: Department of Culture and Tourism, Department of Sports)
14. Collaborate with financial institutions to consolidate resources at winter sports venues, issue winter sports consumption vouchers, and launch diverse, attractive, and multi-purpose products such as combined tickets, season passes, and ski-and-stay packages. (Responsibility: Department of Culture and Tourism, Department of Sports of the Autonomous Region)
IV. Improving Infrastructure and Supporting Services
15. Incorporate land for the winter sports economy into territorial spatial planning and actively support the construction of winter sports venues, winter tourism facilities, and other related projects. (Responsibility lies with the Department of Natural Resources, the Department of Ecology and Environment, the Bureau of Forestry and Grassland, and other relevant departments according to their respective duties)
16. Encourage private capital to utilize sports land, former factory buildings, warehouses, and commercial facilities in densely populated areas to construct, renovate, or expand large and medium-sized indoor winter sports centers, promote year-round winter sports development, and establish a number of winter sports experience bases. (Responsibility: Autonomous Region Sports Bureau)
17. Focusing on Hulunbuir City and Xing’an League, strengthen the construction of transportation infrastructure for winter sports venues, promote the integrated development of transportation and tourism, and establish the “Ulan-Aba-Haidong-Manzhouli” tourism transportation circle and the “Hulunbuir City–Xing’an League” regional tourism transportation circle. Extend rail and road transportation services to key winter sports areas, improve connections between scenic spots, and increase train frequencies and flight routes to winter sports destinations.(Responsibility lies with the Department of Transportation and the Department of Culture and Tourism of the Autonomous Region, as well as China Railway Hohhot Bureau Group Co., Ltd., China Railway Harbin Bureau Group Co., Ltd., and other relevant departments and units according to their respective duties)
18. Encourage transportation enterprises to collaborate with winter tourism attractions, hotels, ski resorts, and other entities to develop dedicated winter tourism routes and provide one-stop “transportation + tourism” services. Support the provision of convenient high-speed rail transport services for winter sports enthusiasts’ equipment, promote services such as station storage lockers and small luggage boxes, and enhance overall service efficiency.(Responsibility lies with the Department of Transportation, the Department of Culture and Tourism, and the State-owned Assets Supervision and Administration Commission of the Autonomous Region, as well as China Railway Hohhot Bureau Group Co., Ltd., China Railway Harbin Bureau Group Co., Ltd., and other relevant departments and units, in accordance with their respective duties)
V. Strengthening the Development of Snow and Ice Talent
19. Encourage higher education institutions to establish winter sports majors (or specializations), deepen cooperation with enterprises, and explore the establishment of industry-education integration training bases to cultivate versatile, application-oriented, and technically skilled talent for the winter sports industry. (Responsibility lies with the Department of Education and the Sports Bureau of the Autonomous Region)
20. Support employment training and professional capacity building for retired winter sports athletes, and broaden their pathways for further education and employment. Support the recruitment of high-level coaches and other professional talent from both domestic and international sources, simplify entry visa procedures, and provide necessary living and working conveniences. (Responsibility: Department of Sports and Department of Education of the Autonomous Region)
VI. Deepening Opening-up and Cooperation in the Winter Sports Economy
21. Intensify efforts to attract investment and bring in renowned domestic and international enterprises in the winter sports sector to optimize and upgrade the autonomous region’s winter tourism resorts, thereby creating world-class, high-quality winter tourism destinations. (Responsibility: Department of Commerce, Department of Culture and Tourism, and Sports Bureau of the Autonomous Region)
22. Strengthen exchanges and cooperation with countries along the “Belt and Road” route, expanding trade in winter sports products, sporting events, industrial investment, and cultural exchanges. Continue to organize events such as the China-Russia-Mongolia International Winter Sports Festival and the China Cold Pole Marathon to strengthen the bonds of cultural exchange in the winter sports sector. (Responsibility: Autonomous Region Sports Bureau, Department of Culture and Tourism, and Department of Commerce)
VII. Strengthening Service Support
23. Hold venue operators and event organizers strictly accountable for safety, implement standardized safety management, and strengthen safety oversight of winter sports venues, events, and equipment. Develop emergency response plans, conduct regular safety hazard inspections and rectifications, and enhance quality and safety supervision of winter sports facilities. (Responsibility: Autonomous Region Sports Bureau, Market Regulation Bureau, Department of Housing and Urban-Rural Development, and Inner Mongolia Fire and Rescue Corps)
24. Improve risk management, emergency rescue systems, and meteorological forecasting and early warning mechanisms in the winter sports sector; strengthen emergency rescue capabilities and upgrade technical equipment. Regularly organize emergency drills, refine response mechanisms for handling large crowds during peak periods, and enhance emergency rescue capabilities. (Responsibility: Autonomous Region Sports Bureau, Department of Emergency Management, Market Regulation Bureau, Inner Mongolia Meteorological Bureau, and Inner Mongolia Fire and Rescue Corps)
25. Strengthen statistical research on the winter sports economy, enhance the application of modern information technologies such as big data and cloud computing, build an integrated platform for data collection, processing, and analysis of the winter sports economy, conduct routine monitoring, and effectively guide the winter sports industry market. (Responsibility: Autonomous Region Bureau of Statistics, Department of Culture and Tourism, and Sports Bureau)
