This work plan has been formulated to thoroughly implement the decisions, arrangements, and policy measures issued by the central government, the autonomous region, and the League Committee and Administrative Office regarding the revitalization of the dairy industry and the development of the traditional dairy products sector, and to steadily advance the high-quality development of the local specialty dairy products industry across the League, taking into account the actual conditions of our League.
I. General Requirements and Objectives
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will thoroughly implement General Secretary Xi Jinping’s directive to “resolutely strengthen and improve the dairy industry.” We will help farmers and herders increase their income and revitalize the dairy sector by leveraging local characteristics and tourism culture. Focusing on the construction of high-quality milk source bases, industrial upgrading, and the development of the Xilingol Cheese regional public brand, we will make every effort to advance the scale, quality, and standards of the local specialty dairy products industry across the league.The league’s dairy livestock inventory will reach 320,000 head, an increase of 30,000 head, and milk production will reach 665,000 metric tons, representing an 11.9% increase.
II. Key Tasks
(1) Further Strengthening Milk Source Development
1. Intensify efforts to build large-scale dairy farms. Continue to advance the construction of the 3,000-head dairy farm at Tianyuan Ecological Farm in Zhenglan Banner;Upgrade and renovate 19 new specialized dairy farming entities with herds ranging from 100 to 3,000 head within the year, distributed as follows: 3 in Xilinhot City, 1 in Abaga Banner, 2 in Suni Left Banner, 1 in Dongwu Banner, 1 in Xiwu Banner, 1 in Zhengxiangbai Banner, 3 in Tai Banner, 5 in Lan Banner, and 2 in Duolun County.
Responsible Units: The League Bureau of Agriculture and Animal Husbandry, the Finance Bureau, and the governments of Xilinhot City, Abaga Banner, Suniite Left Banner, Dongwu Banner, Xiwu Banner, Zhengxiangbai Banner, Taipusi Banner, Zhenglan Banner, and Duolun County shall be responsible according to their respective duties.
2. Support the expansion of high-quality dairy livestock. Increase the dairy cattle population through measures such as self-breeding, introduction of new stock, and artificial insemination. First, we plan to seek implementation of the county-wide dairy production capacity enhancement project, establishing forage-livestock integrated feed bases, modern smart pastures, and pilot programs for integrated dairy farming and processing. Second, we will increase support for the introduction of high-quality dairy cattle breeds and continue to implement domestic and international dairy cattle import subsidy policies.Third, support dairy farms (households), cooperatives, and dairy enterprises in using frozen semen and sex-sorted frozen semen from high-quality dairy cattle for artificial insemination, with a target of 36,300 cows inseminated within the year. Among these, with a focus on Xilinhot, Zhenglan Banner, and Xianghuang Banner, promote artificial insemination of 29,800 specialized dairy cattle such as Holsteins and Jersey cows;With a focus on Zhenglan Banner, Xianghuang Banner, and Zhengxiangbai Banner, we will actively promote the use of frozen semen from dual-purpose Simmental cattle among small and medium-sized dairy farmers, strengthen the development of specialized dual-purpose cattle farms, and achieve 6,000 dual-purpose Simmental cattle inseminations via artificial insemination within the year.In 2024, the league’s dairy cattle inventory will reach 320,000 head, representing a 10% increase. Milk production will reach 665,000 metric tons, representing an 11.9% increase.
Responsible Units: League Bureau of Agriculture and Animal Husbandry, Bureau of Finance; governments (administrative committees) of all flags, counties, cities (districts) shall be responsible according to their respective duties
3. Support small and medium-sized dairy farms in establishing milking stations. Provide project support for the construction or renovation of small-scale milking stations and fresh milk transportation infrastructure to help small and medium-sized dairy farms (with herds ranging from 50 to 800 head) establish stable raw milk procurement and sales relationships with local artisanal dairy product workshops.Within the year, support will be provided to six small and medium-sized dairy farms to establish pilot milking stations, specifically two in Zhenglan Banner, two in West Ujimqin Banner, one in Xianghuang Banner, and one in Zhengxiangbai Banner.
Responsible Units: League Bureau of Agriculture and Animal Husbandry, Bureau of Finance; the governments of Zhenglan Banner, West Ujimqin Banner, Xianghuang Banner, and Zhengxiangbai Banner shall be responsible according to their respective duties
(2) Actively Promote Industrial Upgrading
4. Promote the construction of dairy industry parks. Advance the development of dairy food industry parks in Xilinhot City, Abaga Banner, Xianghuang Banner, Zhenglan Banner, Zhengxiangbai Banner, Dongwujumqin Banner, and Sunite Right Banner. Support projects for whey spray-drying, whey protein health food processing, and the R&D of whey-fermented liquor production processes to enhance the comprehensive utilization of whey.
Responsible Units: Xilingol League Bureau of Industry and Information Technology, Market Supervision Administration, Bureau of Agriculture and Animal Husbandry, Bureau of Science and Technology, Bureau of Finance, Xilingol Vocational College, and the governments of Xilinhot City, Abaga Banner, Xianghuang Banner, Zhenglan Banner, Zhengxiangbai Banner, Dongwu Zhumuqin Banner, and Sunite Right Banner, each according to their respective responsibilities
5. Facilitate the upgrading of artisanal workshops into production enterprises. Support artisanal workshops with a certain industrial foundation, innovative capabilities, and a willingness to expand production scale in their development into production enterprises.Within the year, support the upgrading of 9 handicraft workshops into production enterprises, including 2 in Xilinhot City, 2 in Zhenglan Banner, 1 in Zhengxiangbai Banner, 1 in Sunite Left Banner, 1 in West Ujimqin Banner, 1 in East Ujimqin Banner, and 1 in Xianghuang Banner.
Responsible Units: The League Bureau of Agriculture and Animal Husbandry, the Market Supervision Administration, and the Bureau of Industry and Information Technology; the governments of Xilinhot City, Zhenglan Banner, Zhengxiangbai Banner, Sunite Left Banner, West Ujumqin Banner, East Ujumqin Banner, and Xianghuang Banner shall be responsible according to their respective duties.
6. Develop specialized dairy livestock farming. Focusing on Xilinhot City, Abaga Banner, Sounert Left Banner, East Ujimqin Banner, and West Ujimqin Banner, explore new models for the mare’s milk industry involving cooperatives and large-scale breeding, milking, storage, and transportation, and support 16 projects;Focusing on Sunite Left Banner and Sunite Right Banner, establish 9 new large-scale camel breeding projects; advance the construction of the camel breeding bases in Sunite Left Banner and Sunite Right Banner by Guocai Beisi (Beijing) Dairy Co., Ltd., as well as the camel milk (mare’s milk) processing project in Xilinhot City.
Responsible Units: League Bureau of Agriculture and Animal Husbandry, Finance Bureau, and Science and Technology Bureau; relevant banner, county, and municipal (district) governments shall assume responsibility according to their respective duties
(3) Focus on Improving Product Quality
7. Establish and improve production standards for dairy products. Develop four industry group standards for dairy products, covering four categories: freeze-dried cheese, freeze-dried milk skin, hand-pulled cheese, and whey. Develop three industry group standards for production processes, covering flavored cheese, flavored sour milk, and cheese tude.
Responsible Units: League Bureau of Agriculture and Animal Husbandry, Brand Development Promotion Center; the League Traditional Dairy Products Association shall assume responsibility in accordance with their respective duties
8. Strengthen scientific and technological support. First, the 2024 league-level science and technology plan projects will prioritize support for the research and development of new dairy products and the standardization of traditional dairy production processes. Second, collaborate with universities and research institutes both within and outside the region to jointly conduct research and development on traditional dairy products. Third, continue to prioritize the dispatch of science and technology special envoys and “Three Regions” talent who are proficient in the research and development of traditional dairy products to provide technical guidance to dairy enterprises and small-scale dairy processing workshops throughout the league.Fourth, actively conduct training on laws and regulations, technical standards, and marketing related to the production of local specialty dairy products. Train 320 personnel from the dairy industry and regulatory agencies within the year.
Responsible Units: League Science and Technology Bureau, Agriculture and Animal Husbandry Bureau, Brand Development Promotion Center; relevant banner, county, city (district) governments (administrative committees) shall assume responsibility according to their respective duties
9. Strengthen inspection and testing capacity. Focusing on major production areas of local specialty dairy products, conduct regular testing of locally sourced raw milk and implement sampling monitoring of imported raw milk. Key testing parameters include raw milk protein content, microbial levels, residues of veterinary antibiotics, and prohibited substances such as melamine. A total of 5,160 batches were sampled across the league.Conduct targeted evaluative sampling inspections of producers of local specialty dairy products to achieve full coverage of all such enterprises and small workshops across the league.The league plans to complete a total of 2,200 batches within the year, of which 1,000 batches will be conducted at the league level (including monthly comprehensive sampling of enterprises and small workshops holding the Xilingol Cheese regional public brand and geographical indication certification, totaling 700 batches), and 1,200 batches will be conducted by relevant banners, counties, cities, and districts.
Responsible Units: League Bureau of Agriculture and Animal Husbandry, Market Supervision Administration; governments (administrative committees) of all flags, counties, cities (districts) shall be responsible according to their respective duties
(4) Make Every Effort to Build the “Xilingol Cheese” Brand
10. Strengthen brand development. Optimize the management measures for the authorized use of the “Xilingol Cheese” regional public brand, launch a new round of brand authorization, and ensure that the total number of authorized operators for the “Xilingol Cheese” regional public brand and the geographical indication certification trademark reaches over 100 by the end of the year.Strictly implement the management of traceability system applications; equip all authorized operators with traceability devices and QR code labels, and ensure that all brand product packaging of authorized operators bears traceability QR code labels. Organize and carry out the expansion of product lines under the Xilingol Cheese regional public brand to further enrich the variety of cheese products.Explore a county-level approach to facilitate the entry of products from small workshops into offline channels—such as supermarkets and specialty stores within and outside the region—as well as online platforms like JD.com and Tmall. Host exhibitions and sales events for local specialty dairy products, along with tasting and evaluation sessions. Organize authorized operators to participate in the 110th Chengdu International Food & Beverage Expo or the Shanghai International Food Expo.Continue to strengthen traditional media promotion by placing brand advertisements in key urban locations and major transportation hubs to expand brand awareness. Maintain active management of new media platform accounts, and collaborate with local influencers and creative teams from within and outside the league to co-create content that supports the sales of branded products.
Responsible Units: League Brand Development Promotion Center, Market Regulation Bureau, Agriculture and Animal Husbandry Bureau, League Traditional Dairy Products Association; governments (administrative committees) of all banners, counties, cities, and districts shall assume responsibility according to their respective duties
11. Actively expand the development of sales channels for branded products. Strengthen communication with relevant departments such as culture and tourism, actively participate in various exhibition, sales, and promotional events, and expand the scope, breadth, and depth of publicity. Expand high-quality retail channels, strengthen cooperation with high-quality resources such as China Post, select suitable locations to open dedicated cheese sales areas, and promote the entry of Xilingol cheese products into high-end hotels and departmental canteens to boost sales of branded products.Strengthen the development of flagship stores and retail outlets for cheese brands to increase product sales. Continue to prioritize sales through official flagship stores on JD.com and Douyin, leverage activities such as e-commerce live-streaming competitions to expand store influence, and promote high-quality, competitively priced branded products.
Responsible Unit: League Brand Development Promotion Center
12. Cultivate enterprises certified with the “Meng” label. First, guide dairy product manufacturers in applying for “Meng” label certification for Inner Mongolia Ceg and Xilingol milk curd. Second, facilitate the inclusion of more high-quality dairy products from our league into the “Meng” label program and assist the Autonomous Region Standardization Institute in finalizing the development of new standards.Third, hire technical experts to provide guidance to enterprises on standard implementation, certification and brand building, production and processing environments, and quality management systems, laying a solid foundation for successful certification.
Responsible Unit: League Market Supervision Administration
13. Intensify publicity efforts. Pool superior resources and meticulously plan the production of short videos, images, and other multimedia content suitable for online dissemination and capable of generating significant impact. Fully leverage mobile apps, WeChat official accounts, Douyin, Kuaishou, and other platforms to promote “Xilingol Cheese.” Organize journalists to go deep into grassroots communities to report on the effective experiences and practices of various local departments in promoting the development of the local specialty dairy industry.Actively coordinate with mainstream media at the central and autonomous regional levels to promote the “Xilingol Cheese” brand and expand its brand influence.
Responsible Units: The Publicity Department of the League Committee, the Agriculture and Animal Husbandry Bureau, the Brand Development Promotion Center, and the League Traditional Dairy Products Association shall be responsible for implementation in accordance with their respective duties.
III. Support Measures
(1) Strengthen Organizational Leadership. Fully leverage the role of the League Leading Group for Promoting the Development of Local Specialty Dairy Products, further clarify the division of responsibilities, refine tasks and measures, and foster a synergistic effort. All flags, counties, cities (districts) shall, based on local conditions, improve organizational structures, strengthen policy research and work coordination, promptly address difficulties and issues, and coordinate the advancement of all tasks.
(2) Coordinate Project Funds. Integrate funds from the Autonomous Region’s Dairy Industry Revitalization Project, the League’s own fiscal budget, and relevant support funds from departments such as Agriculture and Animal Husbandry, Industry and Information Technology, and the Ethnic Affairs Commission. These funds shall be allocated to key aspects of high-quality development in the local specialty dairy products industry, including the introduction of dairy cattle, standardization upgrades, quality enhancement, standard formulation, product sampling and testing, tasting and evaluation, brand promotion, and personnel training.
(3) Strengthen Oversight and Implementation. The Office of the League’s Leading Group for Promoting the Development of Local Specialty Dairy Products shall enhance organizational coordination and provide timely supervision and guidance to relevant units in accordance with work arrangements. A weekly coordination system will be implemented for the development of the local specialty dairy products industry in 2024 to ensure timely tracking of work progress. Each unit shall designate a specific person to be responsible for reporting work progress and preparing summaries, ensuring that tasks are assigned and carried out effectively.
Attachment: List of 2024 Work Objectives and Tasks for the Development of the League’s Local Specialty Dairy Products Industry
