In order to thoroughly implement General Secretary Xi Jinping's important exposition on the work of culture and tourism and the spirit of the meeting of the Political Bureau of the Central Committee, to enrich the supply of high-quality tourism, to unleash the potential of tourism consumption, to promote the high-quality development of the tourism industry, to further satisfy the needs of the people for a better life, and to give full play to the important role of the tourism industry in promoting economic and social development. The following measures are proposed.
I. Increase the supply of high-quality tourism products and services
(a) Promote the development of deep integration of culture and tourism. Guide the healthy development of theater festivals, music festivals, art festivals, animation festivals, concerts, art exhibitions, cultural and tourism exhibitions, etc., and enrich the development of "music+tourism", "performance+tourism", "exhibition+tourism", "event+tourism" and "tourism". Enrich "music+tourism", "performance+tourism", "exhibition+tourism", "event+tourism" and other forms of business. The construction of China's heritage-themed tourist trails and the promotion of cultural-themed tourism activities such as "reading 10,000 books and traveling 10,000 miles" will be carried out. Develop red tourism in an orderly manner, and protect, manage and utilize red resources. Promote the integration of culture and tourism industry development typical demonstration.
(2) Implementation of the good life vacation and leisure project. Carry out cultural and tourism industry-enabled urban renewal actions, create a number of national tourism and leisure cities and neighborhoods with distinctive cultural characteristics, and promote the high-quality development of tourism resorts. Strengthen the construction of micro-circulation leisure facilities such as greenways, cycling paths, country parks and parking facilities, and rationally distribute service facilities such as parking lots for self-driving cars and residential cars.
(3) Implementation of sports tourism excellence demonstration project. Promote sports events and tourism activities as one planning, one to carry out, combined with major and special events, cultivate "travel with the event" brand project, to create a number of influential sports tourism boutique lines, events and bases. The development of snow and ice economy, promote snow and ice sports, snow and ice equipment, snow and ice tourism industry chain development, guidance to strengthen the construction of ski tourism resort.
(D) carry out rural tourism to improve the quality and efficiency of action. Carry out the pilot project of cultural industry empowering rural revitalization, and promote the improvement of rural tourism operation level. Build a number of key rural tourism villages and towns rich in regional cultural characteristics, promote the implementation of the national standard for tourist lodgings, create the "Four Seasons in the Countryside" route products, and carry out the "Tour and Purchase Rural" series of activities. The new business forms of beautiful fields, landscape agriculture, farming experience, leisure fisheries, outdoor sports, etc. are being created according to local conditions.
(v) Development of ecotourism products. On the basis of strict protection, rational use of natural ecological resources such as national parks, nature reserves, scenic spots, forest parks, wetland parks, desert parks, geological parks and other natural ecological resources in accordance with the law and regulations, and actively develop ecotourism products such as forest recreation, ecological sightseeing and nature education. Launch a number of special eco-tourism routes. Promote the construction of forest trails and recreational and health trails.
(F) expanding marine tourism products. In-depth excavation of marine island tourism resources, enhance the coastal island style. Improve cruise and yacht tourism policies, strengthen cruise and yacht terminals, coastal vacation camps, sports boat docks and other tourist support services. Optimize cruise routes and cruise tourism product design, and promote international cruise transportation to resume navigation.
(VII) optimize tourism infrastructure investment. Support localities to reasonably plan and orderly construct tourism public facilities such as tourism consulting centers, tourism distribution centers, tourism toilets, tourism scenic routes, tourism traffic signs and markers, and intelligent tourism public service platforms according to the needs of tourism development. Accelerate the construction of regional airports in the central and western parts of the country, promote the creation of a number of tourist highways, domestic waterway passenger tourism boutique routes, and improve the tourism airline network, tourist train lines, self-driving tourism service system.
(H) revitalize idle tourism projects. Optimize and improve the revitalization of the way, according to the project classification to take measures to revitalize, with a good use of various types of financial, financial, investment policies to support tourism enterprises to revitalize the stock of tourism projects and stock of tourism assets.
Second, stimulate the demand for tourism consumption
(ix) to improve the tourism consumption environment. Support the cultural and sports venues to enhance tourism and leisure functions, and reasonably set up tourism consulting areas, dining areas, cultural and creative products sales areas and other tourism reception facilities. Promote the use of digital technology to transform and upgrade the traditional tourism consumption places, to create intelligent tourism, immersive experience of the new space. Utilize city parks, lawn squares and other open spaces to create creative bazaars and camping leisure areas. The "Tourism China - Better Life" domestic tourism promotion campaign has been carried out in an innovative manner.
(10) Improve consumer policies. To carry out the national culture and tourism consumption promotion activities, encourage around the holidays, summer and other time nodes, link culture and tourism enterprises, financial institutions, e-commerce platforms, new media platforms to organize a variety of forms of consumption promotion activities.
(xi) adjust and optimize the management of scenic spots. Improve the reservation measures, simplify the reservation process, as far as possible to reduce the collection of personal information of tourists, scientific settings online, offline ticketing reservation channels, to maximize the tourists to meet the demand for visits. Scenic spots should retain artificial window, before the number of tourists did not reach the maximum capacity of scenic spots, for the use of intelligent technology difficult crowd to provide ticketing reservation services. In the peak season, by extending the opening time of the scenic area, increase the flexible supply and other measures to enhance the reception capacity of the scenic area.
(xii) Improve tourism transportation services. Improve the accessibility of tourist destinations, build a "fast-forward" transportation network, optimize the allocation of key tourist city shuttles in combination with holidays and other factors, promote the inclusion of tourist cities in the "trunk and branch of the whole network" air transport service network, speed up the trunk highway and scenic spots. It will accelerate the construction of highways connecting arterial highways and scenic spots as well as highways between scenic spots in neighboring regions. Optimize tourist passenger transport services, actively expand customized passenger transport services, popularize and promote e-ticket services, and vigorously develop intermodal transport.
(xiii) Orderly development of night-time economy. Guide the standardized and innovative development of nighttime cultural and tourism consumption clusters. Improve the night lighting, parking, public transportation, catering and shopping and other ancillary service facilities. Encourage conditional public cultural venues, cultural and museum units to extend the opening hours.
(xiv) Promote regional cooperation and linkage. Closely centered on major regional strategies and key urban agglomerations, cultural and tourism belt construction, etc., the implementation of regional integration of cultural and tourism consumption measures and facilitation services, and the organization of regional consumption promotion activities. Promote cross-regional tourism collaboration between the east, central and west regions, and explore cooperation paths for mutual tourism sources and destinations.
Three, strengthen the work of inbound tourism
(xv) the implementation of inbound tourism promotion program. Optimize inbound tourism products and routes, and introduce more tourism products and services that are popular among inbound tourists. Strengthen publicity, promotion and precise marketing in overseas markets, and continue to carry out the "Hello China" series of national tourism image campaigns! China" series of national tourism image promotion activities. It also launched the "Inbound Tourism Partner Program" to provide training courses and tourism information services for foreign travelers engaged in tourism in China.
(p) Optimize visa and customs clearance policies. Further improve the efficiency of visa processing and enhance the informationization level of visa review and issuance. The visa-free policy will be resumed in an orderly manner, and the number of visa-free countries will be actively studied. Give full play to the positive effects of port visas, visa-free transit and regional visa-free entry policies on the development of tourism, and increase the promotion of such policies. Provide customs clearance protection for cruise tourism, self-driving tourism and other tourism activities involving entry and exit.
(17) Resuming and increasing international flights. Increase the number of routes with major source countries of inbound tourism and neighboring countries, increase the frequency of flights, and improve the convenience of air travel.
(xviii) Improve inbound tourism services. Enhance the facilitation level for foreign tourists and Hong Kong, Macao and Taiwan residents with valid documents to book scenic spot tickets, buy bus (boat) tickets and register for accommodation in hotels. Strengthen foreign language training for tour guides and service personnel at scenic spots and hotels, and improve multilingual signage and guiding facilities at scenic spots, airports, stations, hotels, shopping stores and other places. Improve the convenience for inbound tourists to use overseas bank cards and various types of electronic payment methods, as well as the convenience of foreign currency exchange.
(19) Optimize departure tax refund services. To improve the quality of departure tax refund services, promote the expansion of the geographical coverage of the departure tax refund policy for overseas tourists, encourage and guide more merchants to become tax refund stores, and further enrich the variety of goods in tax refund stores.
(xx) Playing the role of a carrier of tourism trade. Support domestic cultural and tourism enterprises and organizations to participate in various international cultural and tourism exhibitions. Encourage the holding of market-oriented tourism exhibitions, and attract foreign cultural and tourism enterprises to participate in exhibitions and conferences in China. High-quality construction of a number of foreign cultural trade bases to provide services for foreign cultural and tourism enterprises to invest and cooperate in China.
IV. Enhance the comprehensive capacity of the industry
(xxi) Support the development of tourism enterprises. Appropriate relaxation of the travel agency to make up for the tourism service quality deposit period, travel agencies can apply for a full refund or suspend the payment of the tourism service quality deposit. Adhere to the same quality standards, according to the law to support tourism enterprises to participate in government procurement and service outsourcing, shall not be star, ownership and other thresholds to limit the relevant enterprises to participate in government procurement of accommodation, conference, catering and other projects.
(xxii) Strengthen the construction of tour guide team. Optimize the management of professional qualification access for tour guides, strictly regulate the practice of tour guides, purify the environment for tour guides to practice, and protect the labor remuneration of tour guides in accordance with the law. Strengthen the supply of tour guide talent and business training, organize the national tour guide competition.
(23) Improve the quality of tourism services. Improve the evaluation system of tourism service quality, carry out monitoring and evaluation and brand building, and improve the relevant standards. It will establish and improve a new type of regulatory mechanism based on credit regulation, identify the main body of non-credit and implement credit punishment according to law. It will also build an honesty system in the field of culture and tourism, improve the credit commitment system, promote the construction of credit brands, and optimize the credit consumption environment.
(xxiv) Regulate the order of the tourism market. Strengthen the law enforcement of the tourism market, and carry out in-depth regulation of the tourism market. To establish and improve the cross-sectoral tourism market report and complaints and law enforcement coordination mechanism, strengthen data and information sharing and transfer of clues, to carry out joint law enforcement, and resolutely safeguard the legitimate rights and interests of tourists.
V. Safeguards
(25) Improve the coordination mechanism of tourism work. Improve the working mechanism, timely work scheduling and research and consultation, strengthen cross-sectoral coordination and comprehensive supervision, and promote the development of tourism to solve the key difficulties in the blocking point problem.
(26) Strengthen the policy guarantee. The use of all relevant channels of financial resources, strengthen policy coordination. Through the central budget investment and other established special funding channels to support the construction of tourism infrastructure. Through channels such as the Tourism Development Fund and central support for local public cultural service system construction subsidies, support localities to enhance the level of tourism public services, strengthen tourism publicity and promotion, as well as promote the construction of national pilot cities and demonstration cities for culture and tourism consumption. The eligible projects in the field of tourism will be included in the scope of local government special bond support.
(27) Broaden financing channels. Guiding financial institutions to combine their own business and the production and operation characteristics of tourism enterprises, optimize credit management, enrich credit products, and support the construction and operation of tourism facilities. Explore the pilot work of carrying out market trading and filing and registration of revenue rights of tourism projects and franchise rights of tourism projects (scenic spots) in some areas. Encourage in accordance with the law to define the various types of scenic resources asset property rights subject to the rights and obligations of the basis, relying on the scenic area project issued in the field of infrastructure real estate investment trust funds (REITs).
(xxviii) Strengthen the land, talent protection. Further optimize the land use policy for the tourism industry, and safeguard the reasonable land use needs of tourism projects in accordance with the law. Encourage local redevelopment of low utility land in cities and towns, and promote the revitalization of stock of land to support the construction of tourism facilities. Study the cultivation, use and evaluation of tourism talents, strengthen the title evaluation, vocational skills evaluation, talent return to work and other support, the implementation of the employment, social security policies.
(xxix) Do a good job of tourism safety supervision. Jointly carry out industry safety inspections, supervise the main body of the implementation of production safety, fire safety, special equipment safety, food safety main responsibility, to grasp the key places and units, the important time period of safety management, strengthen the accident and disaster prevention and response measures, and further improve the emergency response capacity of tourism emergencies.
(30) Improve the tourism statistics system. Optimize the survey methodology of tourism statistics, expand data sources, and strengthen workforce. Promote the interconnection of data between culture and tourism, statistics, immigration and other departments.
