Recently, a colleague in business development whom I’ve been in touch with told me that he secured a project.
Here’s how it happened:
One day in August, Chen saw a mini-program in his WeChat Moments that allowed users to contact companies. Deciding to give it a try, he clicked to start using it.
Registration, login, project filtering, matching requirements, and verification—the preparations before communicating with the company were completed in one go. He proactively reached out to several projects that caught his eye on the platform and dialed the company’s phone number.
Two days later, Chen received a call—surprisingly, it was from a company. After a brief conversation, both parties expressed a desire to get to know each other better.
The first thing they did after adding each other on WeChat was to ask how the company had obtained his contact information. It turned out that the company had also used the mini-program platform to view the investment promoter’s industrial park profile.
Site visits, negotiations, and contract signing—everything proceeded smoothly. Today, the company has successfully moved into the local smart manufacturing industrial park.
In this process, Chen’s “secret weapon” for connecting with the company was the “Online Investment Promotion” mini-program.
In the Investment Promotion Network’s investor-facing Mini Program, the focus of investment promotion lies not only in the projects but, more importantly, in the people.
Investment promotion is about finding projects
Identifying projects, sourcing projects, negotiating projects, and securing projects… the work of most investment promotion specialists revolves entirely around projects.
But why is it that among investment promotion staff in the same region, some excel both online and offline, while others still find the “old-school” offline methods effective?
Simply put, while online investment promotion channels are plentiful, the processes haven’t been fully streamlined.
The Investment Promotion Network, a pioneering vertical internet-based investment promotion model in China, has integrated project sourcing channels, effectively resolving common bottlenecks and challenges in online investment promotion—such as the lack of channels to find enterprises, mismatches between available resources and needs, and limited channels for promoting industrial parks.
Combining big data-driven intelligent matching with precise searches by investment promotion professionals, the platform uses tags such as region, industry category, and corporate needs to identify and screen target enterprises.
Simultaneously, information about industrial parks and investment promotion professionals is synchronized across the Investment Network’s mobile and desktop platforms. With nearly 1.6 million monthly page views and over 5,000 targeted recommendations from private traffic channels, each industrial park can typically connect with 2–3 companies that meet its specific requirements.
Investment Promotion Is All About Finding the Right People
Precise project matching is the first step in investment promotion, but connecting with the right talent is the critical step.
Have you ever had this experience?
- Leaving a message for a company and not receiving a reply for days;
- Visiting companies in person, only to be stopped at the door by security;
- Attending several industry expos, yet finding very few companies willing to engage in meaningful discussions...
Finding the right people is time-consuming and exhausting, yet yields few results.
On the Zhaoshang Network’s investor-attraction platform, contacting companies is effortless.
Once you’ve selected a company you’re interested in, you can use the newly upgraded “Call” feature to speak directly with them.Can’t reach your target project? Investment Network has the solution
One-click calling—no more waiting to connect
Virtual phone numbers protect your privacy—no more lost communication records
Investment Network Investor Portal: A Vast Selection of Projects for You to Connect With
To connect with companies more accurately, efficiently, and quickly, the first step is to complete organization verification on the Investment Network’s Investor Portal. Connecting with companies as a park operator boosts your success rate to 69%.Complete your organization verification and dial the company’s number
Precisely filter projects and dial directly—with this “must-have tool” for connecting with businesses, are you sure you don’t want to give it a try?
