Chapter 1 General Provisions
Article 1: To further implement the spirit of the national and regional video conferences on stabilizing the economic foundation and the State Council’s “Comprehensive Policy Measures to Solidly Stabilize the Economy,” as well as the “Several Policies on Promoting the Recovery and Development of Distressed Industries in the Service Sector” issued by 14 ministries and commissions including the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Culture and Tourism, and to stabilize the city’s economic foundation,to boost confidence and vitality in the tourism market, implement relief and business support measures in the culture and tourism sectors, assist struggling enterprises in the culture and tourism industry in overcoming difficulties and resuming development, facilitate the recovery of the tourism market, accelerate the revitalization of the culture and tourism sector, and ensure the effective implementation of policies down to the “last mile,” these Measures are hereby formulated.
Article 2: All enterprises and institutions registered within Tongliao City, paying taxes, engaged in cultural and tourism production and business operations, and included in the city’s cultural and tourism industry statistics, as well as travel agencies not registered in Tongliao City but covered by these Measures, are eligible to receive the support and incentives stipulated herein.
Article 3: The municipal government shall establish an annual special fund for cultural and tourism development, which shall be included in the fiscal budget; the funds for these rewards shall be drawn from the special fund for cultural and tourism development.
Chapter II: Categories and Methods of Support and Incentives
Article 4: Support for Key Project Construction
(1) Support for investment by social entities in cultural tourism projects, and encouragement for local cultural tourism enterprises to reach the upper limit of scale and upgrade their operations.For new cultural and tourism projects with fixed-asset investments of 100 million yuan or more, between 50 million yuan (inclusive) and 100 million yuan (exclusive), or between 30 million yuan (inclusive) and 50 million yuan (exclusive), a one-time subsidy of 3%, 2%, or 1.5% of the total fixed-asset investment, respectively, shall be granted upon the full completion of all contractually agreed-upon fixed-asset investments and commencement of operations.
(2) Support cultural and tourism enterprises in raising capital and going public through multi-tiered capital markets. Specific reward and subsidy measures shall be implemented in accordance with the "Tongliao City Measures for Rewards and Subsidies for Enterprise Listings and Quotation."
Article 5: Support for Brand Creation and Upgrading
(3) In accordance with the requirements of documents such as the "Implementation Measures for the Acceptance, Recognition, and Management of National Comprehensive Tourism Demonstration Zones (Trial)" and the "Acceptance Standards for National Comprehensive Tourism Demonstration Zones (Trial)," a one-time reward of 5 million yuan and 1 million yuan will be granted, respectively, to entities newly designated as national-level or autonomous region-level comprehensive tourism demonstration zones.
(4) In accordance with the "Work Plan for Compiling the National List of Key Rural Tourism Towns and Villages," a one-time reward of 1 million yuan shall be granted to sumus and townships newly designated as National Key Rural Tourism Towns, and a one-time reward of 500,000 yuan shall be granted to gachas and villages newly designated as National Key Rural Tourism Villages.In accordance with the "Work Plan for the Construction of the Autonomous Regional-Level List of Key Rural Tourism Towns and Villages," a one-time reward of 500,000 yuan shall be granted to sumus and townships newly designated as autonomous regional-level key rural tourism towns, and a one-time reward of 300,000 yuan shall be granted to gachas and villages newly designated as autonomous regional-level key rural tourism villages.
(5) In accordance with the National Standard of the People’s Republic of China, "Requirements and Evaluation for Civilized Tourism Demonstration Units" (LB/T075-2019), a one-time reward of 100,000 yuan and 50,000 yuan will be granted, respectively, to units newly designated as national-level and autonomous region-level Civilized Tourism Demonstration Units.
(6) In accordance with the National Standard of the People’s Republic of China, “Classification and Evaluation of Tourism Scenic Area Quality Grades” (GB/T 17775-2003), a one-time reward of 5 million yuan and 1 million yuan will be granted to tourism scenic areas newly designated as national 5A- and 4A-level, respectively.
(7) In accordance with the National Standard of the People’s Republic of China, “Classification and Evaluation of Tourism Hotel Star Ratings” (GB/T 14308-2010), a one-time reward of 2 million yuan and 500,000 yuan shall be granted to tourism hotels newly rated as national 5-star and 4-star, respectively.
(8) In accordance with the National Standard of the People’s Republic of China, “Classification of Quality Grades for Self-Driving and Recreational Vehicle Campgrounds” (LB/T 078-2019), a one-time reward of 1 million yuan and 500,000 yuan shall be granted, respectively, to self-driving and recreational vehicle campgrounds newly rated as 5C-grade and 4C-grade.
(9) In accordance with the National Standard of the People’s Republic of China, “Classification of Ski Tourism Resorts” (LB/T 083-2021), a one-time reward of 1 million yuan and 500,000 yuan shall be granted, respectively, to ski tourism resorts newly rated as national-level or autonomous region-level.
(10) In accordance with the National Standard of the People’s Republic of China, “Basic Requirements and Evaluation of Tourism Homestays” (LB/T065-2019), a one-time reward of 300,000 yuan, 150,000 yuan, and 50,000 yuan will be granted to tourism homestays newly rated as Class A, Class B, and Class C, respectively.The development of clustered tourism homestays in rural areas is encouraged. Tourism villages with suitable conditions are encouraged to develop homestay clusters, and support is provided for village collectives to coordinate construction, achieving unified management, unified services, and unified promotion, as well as integrated and collaborative development.For administrative villages with 15 or more qualified homestay operators or a total of 150 or more beds, upon joint verification by the relevant sumu or township government and cultural and tourism authorities, a one-time subsidy of 50% of the investment amount will be provided for expenditures by the village collective economic organization on infrastructure construction—including the establishment of tourism homestay signage systems, the creation of thematic elements, and the development of supporting service facilities. The total subsidy for each administrative village shall not exceed 500,000 yuan.
(11) In accordance with the Inner Mongolia Autonomous Region local standard “Evaluation and Classification of Travel Agency Service Quality Integrity Levels” (DB15/T1327-2018), travel agencies newly rated as 5A-level or 4A-level shall receive one-time rewards of 100,000 yuan and 50,000 yuan, respectively.
(12) In accordance with the "Administrative Measures for the Star Rating of Rural Tourism Accommodation Households in the Inner Mongolia Autonomous Region," a one-time reward of 100,000 yuan and 50,000 yuan shall be granted to rural tourism accommodation households newly rated as 5-star and 4-star, respectively.
(13) Any cultural industry park (base) designated as national, autonomous region, or municipal level shall receive a one-time reward of 1 million yuan, 500,000 yuan, and 200,000 yuan, respectively.
Article 6: Support for Attracting Visitors to Tongliao
(14) The full use of new media for marketing and promotion is encouraged. A one-time reward will be granted to those who publish content on mainstream social media platforms such as Weibo, WeChat Official Accounts, Douyin, Kuaishou, Bilibili, WeChat Video Accounts, and Xiaohongshu. The content must primarily feature Tongliao’s tourist attractions, rural tourism sites, star-rated hotels,star-rated farmhouses, unique homestays, and local specialty cuisine, with titles containing the word “Tongliao” or place names within Tongliao, as well as relevant content names, and which are positive, constructive, consistent with the core socialist values and mainstream public opinion, and conducive to enhancing the visibility and reputation of Tongliao tourism, will be eligible for a one-time reward of 3,000 yuan per person. Based on the dissemination characteristics of different platforms, the baseline metrics must meet or exceed: 100,000+ views (play counts), 10,000+ likes,and 1,000+ comments and interactions. The top 20 entries based on these metrics will each receive a one-time reward of 3,000 yuan.
(15) Travel agencies are encouraged to launch innovative experiential tourism products within the city’s jurisdiction, such as immersive rural experiences, educational tours, intangible cultural heritage tours, wellness tourism, and soft adventure tours. For each unique product attracting 100 or more participants, a one-time reward of 20,000 yuan will be granted.
(16) Local travel agencies that arrange for tourists to stay in hotels for at least one night and visit two or more ticketed tourist attractions, with an annual total of 3,000 visitors, will receive a one-time reward of 60,000 yuan; for the portion exceeding 3,000 visitors, a reward of 30 yuan per person will be granted.
(17) For tour operators outside the city that organize tourist groups to visit Tongling and entrust local travel agencies with their reception—where tourists stay in hotels for at least one night and visit two or more ticketed tourist attractions—a one-time reward of 50,000 yuan will be granted if the annual cumulative number of visitors reaches 2,000 (visits); for the portion exceeding 2,000 visitors, a reward of 30 yuan per person will be granted.
(18) For tour operators outside the city that organize overseas tourists to visit Tongling, entrust local travel agencies with their reception, ensure a minimum of one night’s hotel stay, and arrange visits to two or more ticketed tourist attractions, a one-time reward of 50,000 yuan will be granted if the annual cumulative number of visitors reaches 500 (visits); for any number of visitors exceeding 500 during the year, a reward of 100 yuan per person will be granted for the excess.
(19) For organizing a single domestic charter flight to Tongling, where passengers stay in a hotel for at least one night and visit two or more ticketed tourist attractions, a one-time reward of 10,000 yuan will be granted to the organizing travel agency if the charter flight carries 50 to 100 passengers; if the charter flight carries 100 or more passengers, a one-time reward of 20,000 yuan will be granted.
(20) For organizing a group of tourists on a dedicated tourist train, with a minimum of one night’s hotel stay and visits to at least two ticketed tourist attractions: if the train carries 300–400 passengers, a one-time reward of 30,000 yuan shall be granted; if the train carries 400 or more passengers, a one-time reward of 50,000 yuan shall be granted.
(21) For organizing a self-driving tour group where participants stay at a hotel for at least one night and visit two or more ticketed tourist attractions, a one-time reward of 10,000 yuan will be granted if the group consists of more than 30 vehicles and 90 or more people.
Article 7: Support for the Development of Cultural and Creative Products and Tourism Merchandise
(22) Any entity or individual that independently develops tourism souvenirs and wins first, second, or third prize in the National Tourism Merchandise Design Competition in the same year shall receive a one-time reward of 100,000 yuan, 80,000 yuan, or 50,000 yuan, respectively; those who win first or second prize in the autonomous region-level Tourism Merchandise Design Competition and hold a certain market share locally shall receive a one-time reward of 50,000 yuan or 20,000 yuan, respectively.
(23) Enterprises engaged in the development of cultural and museum products, as well as the production, derivative product development, and creative development of intangible cultural heritage representative projects at the municipal level or above (including municipal level), shall receive a one-time reward of 50,000 yuan if their annual main business revenue is 2 million yuan or more (including 2 million yuan); a one-time reward of 100,000 yuan shall be granted if their annual main business revenue is 5 million yuan or more (including 5 million yuan).Additionally, to encourage expanded production, enterprises that have previously received awards or subsidies and achieve an increase in annual main business revenue of 3 million yuan or more (including 3 million yuan) in the following year shall be granted a one-time reward of 30,000 yuan.
Article 8: Support for Talent Development
(24) Tourism enterprises are encouraged to collaborate with educational institutions to establish internship and practical training bases to meet the diverse and multi-level talent needs. For tourism enterprises that partner with colleges and universities to establish named tourism specialty classes (with at least 20 students per class) through commissioned training, targeted training, or “order-based” training programs, and sign a cooperation agreement of three years or longer, provided that they supply at least 20 graduates annually to our city’s tourism enterprises during the agreement period, the tourism enterprise will be granted a training fee subsidy of 2,000 yuan per person.
(25) Tour guides who have obtained a national tour guide license, have worked as full-time tour guides in Tongliao for at least three years, and subsequently lead a cumulative total of 20 or more inbound tour groups annually without any major complaints shall be awarded 10,000 yuan annually.
Article 9: Support for the Development of New Business Models
(26) Encourage the creation of branded urban tourism and leisure districts. A one-time reward of 1 million yuan and 500,000 yuan will be granted, respectively, to districts newly designated as national-level or autonomous region-level tourism and leisure districts.
(27) The creation of nighttime cultural and tourism consumption clusters is encouraged. A one-time reward of 1 million yuan and 500,000 yuan will be granted, respectively, to areas newly designated as national-level or autonomous region-level nighttime cultural and tourism consumption clusters.
(28) Encourage the integrated development of intangible cultural heritage (ICH) and tourism. ICH projects or inheritors who conduct protection and inheritance activities within scenic areas for two consecutive years or more (including two years) and significantly contribute to the scenic area’s substantial development shall be granted a one-time reward of 20,000 yuan per person (or per project); rewards shall not be duplicated for the same project or inheritor.Enterprises or bases designated as autonomous regional-level or municipal-level ICH poverty alleviation and employment workshops shall receive one-time rewards of 50,000 yuan and 20,000 yuan, respectively; those designated as ICH Master Workstations (Studios) at the municipal level or above (including municipal level) shall receive a one-time reward of 50,000 yuan.
(29) Social capital investment in the cultural performance industry is encouraged. For newly created performance projects within A-level scenic areas that reflect Tongliao’s historical, folk, and regional cultures, feature distinct themes, and promote healthy and uplifting values—provided they have a resident cast of 20 or more performers, perform for 60 or more days annually, and each performance lasts 40 minutes or longer—a one-time reward of 100,000 yuan shall be granted.
Chapter III Supplementary Provisions
Article 10: The timeframe for awards is calculated on an annual basis and implemented according to the principle of “self-declaration, centralized review, and award in the following year.” For projects or matters that meet the requirements of this policy and simultaneously qualify for other municipal support and incentive policies, awards shall be granted according to the principle of “choosing the higher amount without duplication.” For enterprises, projects, or other matters with particularly strong catalytic effects and significant contributions to the local economy, support may be provided through a “case-by-case” approach.
Article 11: If an applicant engages in illegal or non-compliant activities within one year before or after the application, the relevant benefits under these Measures shall be revoked. Any rewards or subsidies obtained through illegal activities, non-compliance, or fraud shall be promptly revoked and the funds recovered upon discovery, and the applicant’s eligibility to apply shall be suspended for three years.
Article 12: The Municipal Bureau of Culture, Tourism, Radio, Film, and Television shall be responsible for interpreting these Measures, and the Bureau shall take the lead in formulating separate implementation rules.
Article 13: These Measures shall take effect from the date of issuance. The “Notice of the General Office of the Tongliao Municipal People’s Government on Issuing the ‘Measures for Supporting and Rewarding the Integrated Development of the Cultural and Tourism Industries in Tongliao City (Trial)’” (Tong Zheng Ban Zi [2020] No. 49) is hereby repealed.
