Original title: on the issuance of the "2022 Tulufan City to promote the high-quality development of the wine industry work points" notice     

In order to implement the "Autonomous Region on accelerating the promotion of the In order to implement the "autonomous region on accelerating the development of wine industry guidance" spirit, in accordance with the municipal party committee "1065" industrial upgrading plan, accelerate the cultivation and development of the wine industry chain, to promote the high quality development of the wine industry in Turpan City, specially formulated this program.
I. Guiding Thought
Adhere to Xi Jinping's thought of socialism with Chinese characteristics in the new era as a guide, fully implement the spirit of the 19th CPC National Congress and the 19th Plenary Session of the CPC National Congress, implement the spirit of the third Central Xinjiang Work Conference, complete and accurate Fully implement the Party's strategy of Xinjiang governance in the new era, based on the new development stage, implement the new development concept, build a new development pattern, in accordance with the development idea of "driven by regional brands and supported by leading enterprises", relying on the advantages of Turpan's grape and wine characteristics and industrial base, to promote the development of industrial integration and clustering development as the direction, and to build up the standardized construction of raw material bases and expand the leading enterprises. With the direction of promoting the integrated development and clustering development of the industry, focusing on the standardized construction of the base and growing the leading enterprises, and taking the core of enhancing the competitiveness of the industry, Turpan will vigorously explore the domestic and international consumer markets, continuously extend the chain, make up for the chain, strengthen the chain, optimize the chain, improve the level of development of the industry and the level of industry benefiting the people, and turn the wine industry into a featured advantageous industry with strong international influence and competitiveness.
Second, the working idea
Implement the spirit of the municipal government held a special meeting on the development of the wine industry on February 13th and the main leaders of the government on the development of the wine industry put forward the specific requirements, through the winery self-sale, wine fair exhibition, wine association marketing, wine network marketing and other ways to actively promote the wine industry. The wine sales work is actively promoted through winery self-sales, wine fair exhibition sales, wine association sales, wine network hot sales and other ways. In particular, the Turpan Wine Pavilion project must be done well, so as to play the role of the Pavilion as a carrier, platform, window and model. All members of the wine task force should play the role of bridge, link, endorsement and support to link the wine museum and winery enterprises, and provide good service and guidance. The development of wine industry in Turpan has good opportunities, good policies, good raw materials, good enterprises, good foundation and good prospects. Developing and expanding the wine industry is a must for every functional department to do a good job in realizing and implementing this year's key work and target tasks. Adhere to the principle of supporting the best and the strongest, focusing on the development and growth of leading enterprises, according to the needs of enterprises, tailor-made, personalized support and guidance in all aspects of policy, funding, talent, base, sales and so on. Increase brand building efforts, with the help of wine associations, actively participate in domestic wine-related activities, invite wine industry experts and scholars to speak for Turpan wine, stand, do endorsement, guide consumers to Turpan wine cognition, enhance the influence and visibility of the Turpan appellation. At the same time, the development of wine industry and culture and tourism industry to effectively combine, enrich its connotation, and do a good job of integrated development.
III. Development Objectives
Front-end of the industrial chain: Focusing on Turpan Wine Appellation, and centering on the short boards of cultivation zoning, new variety selection and breeding, terroir research, and burial and overwintering, the industry chain encourages and guides the existing bases to improve their quality and increase efficiency, and steadily expands the area of the good breeding and standardized bases, and continuously improves the winemaking area and the area of the standardized bases. In 2022, the construction of an autonomous region-level grape germplasm resource center, the introduction of wine grapes 3-5 species.
Middle end of the industrial chain: focusing on cultivating and expanding leading enterprises and making better and stronger wineries with special characteristics, making up for the short boards such as irrational product structure and insufficient differentiation of wine varieties in the production areas, and supporting the enterprises to continuously improve the ability of scientific and technological innovation and the construction of the quality standard system.
In 2022, the city will strive to reach 10,000 kiloliters of winemaking production, and the wine industry will grow by more than 10% year-on-year. year-on-year growth of more than 10%, cultivate no less than one enterprise with annual sales revenue of more than 100 million yuan, develop one set of wine standard system, invite 2-3 experts at home and abroad, and research and develop 2-3 new wine processes or new products.
The end of the industrial chain: implement the brand cultivation project, deeply excavate the characteristics and advantages of Turpan wine, crack the problem of insufficient cultivation and influence of the public brand, actively build the brand of the production area and the brand of the enterprise's products, promote the integration and development with the culture, tourism and other industries, and further expand the popularity and brand influence of Turpan wine. In 2022, it is planned to build more than 5 Xinjiang-Tulufan Wine Pavilions, of which: more than 3 in Gaochang District and more than 2 in Shanshan County; to create 2 A-level scenic wineries, of which: 1 in Gaochang District and 1 in Shanshan County; to build 3 famous brands, of which: 1 in Gaochang District, 1 in Shanshan County, and 1 in Toxun County; to organize wine festivals with regional influence, and to hold special promotion activities. 3, organize 3-5 special promotional activities; wineries receive more than 80,000 visitors annually, of which: 50,000 in Gaochang District, 20,000 in Shanshan County, 10,000 in Tokon County, and drive the total income of cultural tourism, catering and entertainment and other related industries to more than 1 billion yuan.
Fourth, the key tasks and division of responsibility
(a) to enhance the standardization of planting bases
Task objectives: 2022, the grape area stabilized in the Around 550,000 mu, output control at around 1.25 million tons, the introduction of winemaking varieties 3-5 kinds.
Initiatives:
1. Focusing on the production of grapes, encouraging and guiding the integration of existing base resources and improving quality and efficiency, and prioritizing the support for the construction of planting bases in advantageous production areas, the area of grapes has been stabilized at around 550,000 mu, and the output is controlled at around 1.25 million tons. About 550,000 tons, to ensure that the base construction and enterprise, industrial development to match, to promote the healthy development of existing bases, and gradually realize the planting base of good seed, varieties of the layout of the scientific, production areas, wine varieties of differentiation. (Responsible unit: Municipal Forestry and Grassland Bureau, people's governments of districts and counties)
2. Strengthening the introduction of grape seedlings and planting management, the introduction and screening of winemaking varieties suitable for the soil and climatic conditions of different regions of Turpan 3-5, and effectively controlling the problems of random introduction of seeds, impure varieties, and disease-carrying seeds and strips. (Responsible unit: Municipal Forestry and Grassland Bureau, the people's governments of the districts and counties)
3. Promote standardized planting techniques and improve mechanization in the grape-producing areas. Construction of a number of international standards in line with the boutique vineyards, effectively improve the quality of raw materials. (Responsible unit: Municipal Forestry and Grassland Bureau, the people's governments of the districts and counties)
(B) Increase brand cultivation and market development
Task objectives: 2022, cultivate three well-known product brands with regional characteristics, and "The influence of Silk Road Grape Festival will be further expanded, and the popularity and market competitiveness of Turpan wine will be further improved.
Initiatives:
1. Vigorously implement the brand cultivation project, study and learn from domestic and international wine brand development model, gradually build the public service platform of Turpan wine brand, strengthen publicity and promotion, and actively build the public brand of Turpan wine producing area. The public brand of Turpan wine producing area will be built into 3 famous brands, including 1 each in Gaochang District, Shanshan County and Torkun County. (Responsible unit: Municipal Market Supervision Administration, people's governments of districts and counties)
2. Encourage and support the organization of Turpan wine production area public brand promotion activities in major consumer markets to further expand the influence of the Turpan wine brand. (Responsible unit: Municipal Market Supervision Administration, people's governments of all districts and counties)
3. Strengthen the overall marketing, study and formulate Turpan wine brand publicity and the overall marketing program, highlight the role of the exhibition drive in Shanghai, Guangzhou, Nanjing, Changsha, Hangzhou and other key cities in the country to organize special promotional activities 3-5 times. (Responsible unit: Municipal Bureau of Commerce, people's governments of districts and counties)
4. Organize 2-3 wine festivals with regional influence, such as the "First National International Distilled Spirits and Liqueurs Evaluation Commissioners" evaluation selection activities, the Second Xinjiang Silk Road Wine Festival, the Autonomous Region Cultural and Cultural Affairs Bureau and the Xinjiang Municipal Government. Silk Road Wine Festival, the autonomous region's cultural tourism site, etc. Organize wine enterprises to participate in important exhibitions at home and abroad, such as the 106th Chengdu Spring Sugar and Wine Fair, the 18th China International Wine Expo. (Responsible units: Municipal Forestry and Grassland Bureau, Culture and Tourism Bureau, and people's governments of all districts and counties)
5. Give full play to the positive role of media and Internet communication, dig deep into the history, culture, industry and other resources of Turpan grapes and wines, and make use of the new media, self-media, such as Jittery Voice, WeChat, Weimedi, Xiaohongshu, etc., to publicize and promote the brand and product brand of the production area in an all-round way. Utilizing new media such as Jittery, WeChat, WeMedia and Xiaohongshu to publicize and promote the brand of the production area and the brand of the products, to further increase the popularity of Turpan grapes and wine and enhance the competitiveness of the market. (Responsible unit: Propaganda Department of Municipal Party Committee, people's governments of districts and counties)
6. Set up Turpan Wine Industry Union, increase the cultivation of new business forms and new modes in the field of wine industry, and lead the new type of consumption to promote the development of the industry. (Responsible unit: Turpan Wine Industry Association, people's governments of districts and counties)
7. Implement the "three" action (celebrities, celebrities, celebrities), inviting famous domestic media such as Xinhua News Agency, CCTV, the Autonomous Region Literature Federation, and domestic and foreign celebrities to come to Turpan wineries to collect information. Famous journalists to Turpan winery picking, to further strengthen the publicity and reporting. (Responsible unit: Municipal Writers Association, People's Government of each district and county)
8. Vigorously open up the market, encourage and support enterprises to go out to develop domestic and international markets, extend the market space, and form a grape and wine market promotion system based on target markets and sales outlets. The market promotion system of grape and wine based on target markets and sales outlets will be formed, and the market share will be improved continuously. (Responsible unit: Municipal Bureau of Commerce, people's governments of all districts and counties)
(C) Cultivate and strengthen leading enterprises
Task target: In 2022, the city will strive to reach 10,000 kiloliters of winemaking output, and cultivate no less than one enterprise with annual sales revenue of 100 million yuan or more. More than 1 enterprise with annual sales revenue of more than 100 million yuan will be cultivated.
Measures:
1. Study and learn from the successful experience of the development of international and domestic industrial clusters, and make efforts to cultivate leading enterprises of grapes and wines that have strong influence and market competitiveness in the country, and support mergers and reorganization of enterprises to realize complementarity of advantages. Support the merger and reorganization of enterprises to revitalize the stock and realize the complementary advantages. (Responsible unit: Municipal Bureau of Industry and Information Technology, people's governments of districts and counties)
2. Focusing on supporting the development and growth of powerful and promising leading wine enterprises, driving the city's wine quality and brand upgrading, and leading the products and brands to go out of Turpan, to China and to the international arena. 2022, the city will strive to reach 1 million kiloliters of wine production and cultivate an annual sales revenue of 1,000,000 kiloliters. In 2022, the city will strive to achieve a winemaking output of 10,000 kiloliters, and cultivate no less than one enterprise with an annual sales income of 100 million yuan or more. (Responsible unit: Municipal Bureau of Industry and Information Technology, people's governments of all districts and counties)
3. Actively introduce foreign investment and projects to aid Xinjiang, and encourage Turpan enterprises to strengthen cooperation with internationally renowned enterprises, leading enterprises of Xinjiang provinces and municipalities, so as to enhance the momentum of sustainable development of the industry. (Responsible unit: Municipal Bureau of Commerce, people's governments of districts and counties)
4. Efforts will be made to improve the wine industry chain, introduce the supporting enterprises required for the production and processing of wine, make up for the shortcomings of the industry chain, and promote the development of industry clusters. (Responsible units: Municipal Bureau of Industry and Information Technology, Bureau of Agriculture and Rural Development, Forestry and Grassland Bureau, and the people's governments of all districts and counties)
5. Screening a number of large-scale, strong, branded and driven by a large number of backbone enterprises, such as Loulan Vineyard, New Portugal King Vineyard, as a star and benchmark enterprises, one enterprise, one policy, and increased policy support to lead the industry High-quality development of the industry. (Responsible unit: Municipal Bureau of Commerce, people's governments of all districts and counties)
(D) Continuously promote the three major "Double Hundred Projects"
Task goal: In 2022, the construction of a set of sightseeing, tasting, residential, catering and food service facilities, and the construction of a new winery in the city, will be completed. The task objective: in 2022, to build a set of sightseeing, tasting, residence, catering, exhibition, auction, leisure, entertainment and other multi-functional in one of the Turpan Wine Pavilion more than 5, of which: Gaochang District investment built more than 3, Shanshan County investment built more than 2.
Measures:
1. Learning from domestic and foreign wineries development model, while cultivating and expanding large-scale enterprises, optimize the development of characteristics of the wine museums, characteristics of the winery, the grape industry tourism demonstration bases, the formation of Turpan wine museum in the national cluster effect. In 2022, the city will build more than 5 Turpan Wine Pavilions, of which more than 3 will be built in Gaochang District and more than 2 will be built in Shanshan County. (Responsible unit: Municipal Bureau of Commerce, the people's governments of the districts and counties)
2. Xinjiang Wine Museum as the basis for the integration of Turpan and the mainland tourism industry, coordinated planning for the first Xinjiang-Turpan Wine Museum (Hangzhou)-Turpan tourism routes, and improve the supporting facilities and equipment. (Responsible unit: Municipal Bureau of Culture and Tourism, people's governments of all districts and counties)
3. Actively expand the "Hundred Cities and Hundred Pavilions", and strive for the construction of Xinjiang-Turpan Wine Pavilions in the Kanas scenic area of Altay and the key development and opening up experimental zone of Tacheng, and other places. (Responsible unit: Municipal Bureau of Commerce, the people's governments of the districts and counties)
4. Preparation for the Turpan wine local net red training courses, promote online live with goods, strengthen the construction of the marketing network, and innovate the grape and wine "Internet +" marketing mode. To create Turpan grape and wine live economy, digital economy, the formation of "online + offline", "product + service", "experience + scene" sales of new models. (Responsible units: Municipal Bureau of Commerce, Turpan Institute of Vocational Technology, people's governments of districts and counties)
(E) Promote the integrated development of culture and tourism industry
Task objectives: In 2022, to create A-level scenic area of two wineries, the annual reception of winery tourists more than 80,000 times, driving the cultural and tourism industry. The wineries will receive more than 80,000 tourists per year, and drive the income of cultural tourism, catering and entertainment and other related industries to more than 1 billion yuan.
Measures:
1. Fully excavate the rich history and culture of grapes and wines in Turpan, tell the story of Turpan grapes and wines, and organically combine the reputation of products, the popularity of the production area with the history of the production area, culture and tourism. Promote industrial linkage and coordinated development. (Responsible unit: Propaganda Department of Municipal Party Committee, people's governments of districts and counties)
2. Create wine culture and tourism boutique routes, increase precise marketing efforts, develop different types of special tourism products, and shape the brand image of Turpan. Create two A-class scenic wineries, including one in the demonstration area and one in Shanshan County. (Responsible unit: Municipal Bureau of Culture and Tourism, people's governments of districts and counties)
3. Setting up signboards for wine culture roads (national highways, provincial highways, and county highways) in Turpan's main roads, scenic spots, and other crowded places such as visitors' service centers. (Responsible units: Municipal Bureau of Transportation, Municipal Bureau of Culture and Tourism, people's governments of districts and counties)
4. Increase the support of policies and investment in the wine-related tourism industry, and in-depth design and development of the "Turpan Gift" to support the development of source markets, market promotion, The city's tourism industry has been in the midst of a major economic downturn, and the city's tourism industry has been in the midst of a major economic downturn. (Responsible unit: Municipal Bureau of Culture and Tourism, people's governments of districts and counties)
5. Actively promote rural tourism, and promote the organic combination of Turpan's characteristic folk culture and culinary culture with the development of the wine industry. The winery receives more than 80,000 visitors annually, of which: 50,000 in Gaochang District, 20,000 in Shanshan County, and 10,000 in Tolkson County, driving the total income of cultural tourism, catering and entertainment and other related industries to more than 1 billion yuan. (Responsible unit: Municipal Culture and Tourism Bureau, the people's governments of the districts and counties)
(VI) Enhance the capacity of innovation and development
Task objectives: In 2022, the establishment of a key laboratory of grapes and wine, the construction of the autonomous region-level grape germplasm resource center of one, the sound detection of the whole process of wine industry, and the establishment of the wine industry. The center will also be able to improve the whole testing and quality safety traceability system of the wine industry.
Measures:
1. Accelerate the construction of the Turpan National Grape Products Testing Center and various public technical service platforms for grape and wine enterprises in the whole region, and improve the whole process of testing and quality and safety tracing system of the wine industry. Innovate the service mode, extend the service chain and improve the service capacity. (Responsible unit: Municipal Market Supervision Administration, People's Governments of all districts and counties)
2. Promote the cooperation between grape and wine enterprises and universities, scientific research institutes, encourage the conditional regions to establish long-term and stable cooperation with domestic and foreign universities, scientific research institutes and build "enterprise + expert team" collaboration mechanism. To build "enterprise + expert team" collaboration mechanism, to promote scientific and technological research and development, technology promotion and production application in the whole industrial chain, to build an autonomous region-level grape germplasm resource center, and to establish a key laboratory of grape and wine. (Responsible unit: Municipal Grape Industry Development Promotion Center, people's governments of districts and counties)
3. Focusing on the introduction of domestic and foreign advanced planting and production technology, and continue to enhance the capacity of industrial innovation and development. Develop 1 set of wine standard system, invite 2-3 experts at home and abroad, and research and develop 2-3 new wine processes or new products. (Responsible unit: Municipal Grape Industry Development Promotion Center, People's Governments of all districts and counties)
4. Encourage and support the use of new-generation information technology to empower the transformation and upgrading of the grape and wine industry, and gradually promote and pilot the construction of smart vineyards and smart factories to enhance the digitalization of the industry, and to improve the production efficiency and production benefits. (Responsible unit: Municipal Science and Technology Bureau, people's governments of all districts and counties)
(VII) Enhance the level of green development
Task objective: In 2022, the implementation of the wine green demonstration project, to carry out the pilot demonstration of cleaner production, comprehensive utilization, enterprise The level of clean production, energy saving, emission reduction and comprehensive utilization will be further improved, and the comprehensive benefits will be further enhanced.
Measures:
1. Adhere to the "environmental protection priority and ecological establishment of the region", and comprehensively promote and implement the relevant regulations on clean production, double standards for pollutant emission concentration and total amount control. The city will rationalize the layout of planting bases, make full use of scientific and technological means, and pay attention to ecological construction. (Responsible unit: Municipal Bureau of Ecology and Environment, people's governments of all districts and counties)
2. Guiding wine enterprises to adopt high and new technology to extract the effective ingredients of grape pomace, extend the industrial chain, increase the added value of products, and enhance the level of comprehensive utilization of resources. (Responsible unit: Municipal Bureau of Science and Technology, people's governments of districts and counties)
V. Work Requirements
(A) Strengthening Organizational Guarantees. Tulufan wine industry development task force is responsible for coordinating and strengthening business guidance. Various departments, districts and counties should combine the actual work, formulate corresponding work programs, and at the same time perform the functions of planning, guidance, management, service, etc., to increase the work, closely cooperate, form a synergy, and ensure that the various policies and measures are put into practice.
(b) Strengthen policy support. Further play the autonomous region wine industry development special support funds, grape industry cluster construction projects and other important role in guiding and supporting the development of the industry, to promote the production of technological transformation, scientific and technological innovation and scientific research results, market development, branding and professional talent team building, to encourage and support enterprises to expand the production and sales of finished wine. Increase the strength of financial support policies, the introduction of subsidized loans and other preferential policies, planning for industrial development of various types of medium- and long-term support of funding channels for the development of the grape and wine industry to provide sustained financial security.
(C) Strengthen talent protection. Continuously and systematically carry out the training of enterprise management personnel, professional and technical personnel, increase the strength of foreign exchange and cooperation, and improve the ability and level of cultivating talents. Increase the technical training of agriculture and forestry technicians and fruit farmers, guiding farmers to scientific planting, scientific management. Fully implement the policies related to the introduction of talents, set up a regional wine industry science and technology talent pool, establish a fast track for the introduction of talents, and introduce domestic and foreign famous experts and professionals in a long-term, continuous and targeted manner.
(D) Strengthen the role of linkage. Give full play to the Turpan Wine Industry Association's role as a bridge, relying on the association's advantages in industry self-regulation, production area promotion, quality assessment, product promotion, technical services, personnel training, consumer guidance, etc., to establish industry cooperation mechanisms, and to promote the development of the wine industry in the direction of standardization, normalization and intensification.