Investment work, the bullseye is the project.

Projects, where? How to docking? How to follow up?

Information asymmetry, is difficult to attract investment and pain points.

But the Internet "links" the two ends of the supply and demand for each other.

In terms of industrial investment, this is also the case.

In the "tea will be friends talk about investment" thinking salon, heard the investment commissioner of the "investment".

Meishan City, an investment bureau chief, said:

People communicate with people, but also investment work is a skill.

Really, is it effective docking with enterprises? There is no investment plan? How about site selection needs?

In fact, ultimately it will all fall on the key people to seize the enterprise.

From project acquisition to docking, the Secretary of the most knowledgeable investment actually said what?

01 busy with trivial project docking

Invitation to investment, the key lies in the people.

Docking key people, less business.

Before docking, looking for access to channels, looking for business information, looking for contact information.

At one time, it's simply impossible to make a quick call.

On the way, we chatted with an investment director for ten minutes.

He picked up three calls, all for various trivial things.

This pace of work, which has long been routine, makes it difficult to concentrate on finding companies.

The investment director, the daily to-do list is quite a lot, he mentioned:

Roughly speaking, the project digging and docking less than 30% of the time.

The most time-consuming part of the pre-investment work is to find companies.

The daily list of seven or eight things, can really and enterprises on the word, even three hours can not get together.

The time spent on project excavation and enterprise docking has been swallowed up by a number of "urgent" matters.

Seeing it this way, it's exactly the kind of "tool" that needs to be utilized to reach out to the key people in the project site.

On [Merchants Network], real companies have already been screened out, and it's just a matter of making a direct phone call.

On the scene, from the Guangdong region of the investment director, through hands-on boldly asked:

Project site selection intention, if not Shaoguan, rashly call the enterprise is appropriate?

This question, ask the value, but also very level.

In fact, the initial location of the project site, not necessarily the final settlement.

If there is no investment tool, contact a certain enterprise, at first it is not clear the scope of site selection.

But, the investment people should contact or contact. After all, it is a project lead.

So, the enterprise pre-site attention to the place, does not mean that after the settlement here.

When the communication with the enterprise, or to "strike while the iron is hot" to follow up, and continue to transform investment leads.

02 Limited resources, project reserves

Invitation to investment, more wolves, less meat.

Some people say that the stock of enterprises is king, stabilizing the business is greater than investment.

For project reserves, not individual places and parks in the dilemma.

We believe that there are two main points:

One is, internally. Investment ideas, actions lagging behind, the project docking can not keep up.

The second is, externally. The country a disk chess, are around the investment work around.

Even, "more wolves and less meat" leading to the increasingly fierce competition around the investment.

Before, we communicate with the investment promotion bureau chief, heard:

Some enterprises, a day by more than one government to take turns calling. The latter docking, found that the investment promotion people directly black.

From this point of view, either the enterprise has no investment plan, or the project docking is at a later stage basically settled.

On the scene, the Guangdong regional investment director, mentioned:

Since the "Fair Competition Review Regulations" landed more than half a year, the national "bowl of water" level, there is no "policy depression", but the investment advantage is shown.

This time, it is particularly important to do a good job of project reserves in advance.

A while ago, we communicated with the investment director, basically the leadership relationship between the allocation of project resources, although the meeting did not have the investment needs, and the follow-up to promote the more difficult.

At this stage, around the world want to find some channels, docking site needs of enterprises to contact a few, to avoid always "empty".

In this way, the reserve of real projects, in the [investment network], strict screening of enterprises, real-time update of the project, direct docking key people.

03 Running out Project Leads

Just started the year, investment power is the most adequate.

In particular, leaders around the heart is also relatively strong.

On the one hand, directly lead the team set out to visit the project.

On the other hand, the outgoing team stationed squatting project.

More than half a year down the road, basically to receive the enterprise is not much, slowly the energy is not enough.

Even, to reduce the ineffective outward running. Some places, may consider withdrawing some of the foreign investment points.

A resident of Shenzhen investment people, also mentioned:

Local municipalities to set up investment task force, so that the investment director to lead the team to go to the region of the point of presence, visit the chambers of commerce, associations, research institutes and so on.

In order to attract people to interact with some units and organizations in the region, to collect project leads.

But, a few months down the line, divided in the head of the enterprise docking is simply not enough.

If you run out in the early stages and don't find any projects, you can't contact the business matchmakers, and you don't have a grip on the later follow-up.

[Merchants Network] allows the foreign team to quickly contact the project, to grasp the site selection needs of the key people of the enterprise and the project demands.

So, corporate resources are hard to come by, and effective docking with key people is even more valuable.

Said so much, investment work also lies in breaking through the inherent path of dependence.

In terms of investment, the Internet thinking, can improve the efficiency of the investment people docking enterprises.

Of course, in the "grabbing enterprises" boom, if only stay on the surface work, the project to follow up will not have any results.

In "recruiting, attracting and landing", whether the enterprise will land depends on the project itself.

So, how to better follow up the project? What are the methods of play and skills? What else is there in the "investment scripture" of the director of the investment promotion bureau?

Stay tuned, this week we will continue to share project experience and investment strategy.