Projects, is not run out?

In the past, basically "legs to be diligent".

And now, not necessarily. Investment work, has changed:

Difficulty steeply increased, accelerated pace, more ways.

What remains unchanged is that every aspect of the entire process of the project.

Effective docking enterprises, can follow up, the key to see if there is no deadlock?

Investment experience, only the precipitation of the "past" has reference significance.

Particularly, in the context of a different time, it seems to always be able to talk about new things.

In Chengdu, the most knowledgeable director of investment promotion have come into this closed-door meeting.

Not only from the southwestern region, but also from the South China region in advance.

Directors of investment promotion from all over the world gathered together to share their insights and practical experience.

These insights, in the parlor intertwined, echo, collision sparks, so that the investment work "further".

Investors and enterprises to establish contact, from the "needle in the haystack" to "direct connection docking", more should be "instrumentalization".

The attraction of high-quality projects, whether the enterprise will land, must come from the project itself.

01 Enterprise docking Miles the first step

Invitation to investment, do not miss any opportunity.

On the scene, we saw a scene:

The director of the Investment Promotion Bureau, who came all the way from Guangdong, carried with him a brochure on local investment.

If you have a company looking to locate in South China, you are welcome to come and recommend it.

Behind this is a desire to reach out to more companies, hoping that the advantages of local investment will be seen.

For investment "information gap", is being erased. After all, the Internet has revolutionized various industries.

A director of investment promotion, so revealed:

Establishment of the Office in Shenzhen, is to use local contacts, associations deep into the industry, to tap into some of the enterprises.

But after establishing contact with the project through layers of relationships, the other party was found to be a salesman.

Last time, the "Tea Meeting to talk about investment promotion Originally, access to project information is also the most difficult, there will always be a variety of information barriers, some projects have landed do not know.

Looking at it this way, it is not easy to establish contact between the investment promotion people and the enterprises. Even, no channel can not "chase" the project.

So, how can we establish a connection between the investment promotion people and enterprises?

[Merchants Network] is exactly that, building a platform to link the park enterprises, become a channel for both sides to dock.

Mentioning the contact enterprise, we will definitely talk about "precise project" and "effective project".

Previously, we communicate with the director of investment promotion, we found that we judge the dimension is not the same.

Some of them take meeting as a criterion; others take landing as a guide.

We believe that enterprises have the need to choose a site, and this place as one of the areas of planned investment, is accurate and effective projects.

In the [investment network], has been screened with the intention to invest in the project, the local investment people can go directly to contact the enterprise.

On the scene, we also got a lot of feedback, the use of "tools" to solve some practical problems, the scene for hands-on to screen enterprises.

For example, the average investment person contacted seventy to eighty enterprises every day, and the most there are more than 100 in a day. phone calls, but effective communication is not much.

Then again, for example, the first time in the investment industry, there is no enterprise resources in hand, there is absolutely no grip to promote the project docking.

An investment director mentioned that his team every once in a while, to update and enterprise docking terminology, at least also adjusted seven or eight times.

But the length of the call was fixed at more than 10 seconds, seemingly a few seconds more than the previous call. When it actually connected, the other party asked rhetorically, speaking in dialect, "Is it a money scam?"

This is not even waiting for the "self-reporting" to tell the family background, has been marked by the enterprise as a "blacklist".

It took some time to realize that I had the wrong person. Although each of them is a business, but there is no investment plan in the short term, how to produce effective communication?

With poor or missing matchmaking channels, trying to match to real projects and quickly build trust with companies is not an easy task.

Enterprise docking is the "first kilometer" to attract investment, first choose the right tools, and then find the key people, so that each investment people to take less detours.

02 Project Follow-up Interlocking Details

One or two of the core needs to seize, the project will be landing.

That said, everything else is "icing on the cake".

Quality project "recruitment, attraction, fall", the breakthrough point is an important skill.

In terms of investment, whether the enterprise will land, depending on the project itself.

In Chengdu, "tea will be friends talk about investment" thinking salon, so that the local foreign offices, investment promotion bureau chiefs, investment promotion person in charge of the benefit of a great deal.

Behind the selection of a location for a company is usually a combination of internal and external factors.

Long follow up for a year and a half, we facilitated the docking of China's top 500 projects, which finally settled in Guangyuan, Sichuan province

Total investment of 6.4 billion yuan, covering an area of about 1,600 acres, covering the development and supply of timber resources, high-end panel processing and manufacturing and other key areas of the upstream and downstream of the home building materials industry, completed and put into operation is expected to annual output value of more than 7.2 billion yuan.

As the main enterprise of the chain of home furnishing industry, there are production bases in Jiangxi, Hunan and other places. Based on the enterprise strategy, it plans to lay out the production base in the southwest.

In the "recruitment" level, first captured the signal of the project to expand production.

As early as 2021, the enterprise internally determined that within five years, in 15 cities across the country to lay out the whole industrial chain of the park.

Importantly, the construction of a production base in the southwest region was still a blank state.

At that time, the precise understanding of the needs of the enterprise to increase capital and expand production, backup or transfer of industry, and find valuable investment clues.

For investment, the first time to capture the site selection signal, you can prioritize one step to docking enterprises.

When the project clues come, there are no more than two perspectives to study:

The first, the project itself. The second is the regional fit.

In the level of "lead", analyze the core concerns of the enterprise site selection.

This top 500 furniture project, high standard southwest site selection, there are several necessary demands:

Adequate forestry resources, maximize the supply of raw materials.

Convenient location and transportation, fast and low-cost transportation.

Complete industrial support, high degree of upstream and downstream aggregation.

Enterprise strategy, production factors, industrial upstream and downstream, it is the internal cause of the project location.

Localities in the attraction, need to understand the project very well, reminding enterprises to focus on the point, but also must be the advantages of local investment.

On the scene, an investment promotion bureau chief mentioned:

Project follow-up efforts, are in the usual precipitation and accumulation.

For example, the boss of an electronics factory in Dongguan said they finally chose to settle somewhere because local cadres could accurately name the technical parameters of their industry, and even the humidity requirements of the production workshop were taken into account.

In the level of "fall", although the project is high-quality, but whether the local has the possibility of undertaking.

In other words, it means that if you want to take the project, what are the local investment conditions?

In Sichuan, Guangyuan is the province's green home as a specialty industry development of the only city and state.

Especially Zhaohua District, forest land holdings are stable, the surrounding areas are rich in forest resources, the supply of imported timber from abroad supply channels are smooth, able to meet the furniture upstream and downstream enterprises in the production needs.

Over the years, the green home as one of the leading industrial industries, the construction of the western China (Guangyuan) green home industry city, a comprehensive focus on building ten billion green home furnishing industry clusters.

And, the local home furnishing industry has the advantage of human resources to meet the demand for labor, the local government is also "zero distance" to help enterprises solve problems.

Based on this, it is an important condition to be able to undertake the top 500 furniture projects.

And the location of the external reason, from the competition in the home furnishing industry, through the integration of supply chain resources to pull down the comprehensive cost of enterprises, especially the control of the upstream supply of raw materials.

Generally speaking, the industry or environmental changes, as well as the local business environment, government services, etc. are attributed to the location of external factors.

In the high-quality project "recruitment, attraction, fall" in the enterprise is not so good to chase, just will shout "choose me" can not, know the enterprise's "small mind", really know The company's main goal is to provide the best possible service to its customers.

For investment in enterprises, we must look at the industrial base, but also look at the business environment, but also look at the degree of industrial match.

So, the quality of the project "recruitment, attraction, fall" in any part is not a "hammer business".

The exchange meeting, the investment promotion bureau chiefs have enthusiastically speak, immersed in a strong atmosphere of mutual learning and learning, put forward to the project follow-up strategy and experience.

In the end, the investment is not who is more action, but who is the first step to find the key people in the enterprise, but also stand in the enterprise point of view, "will be heart to heart".

"Tea will be friends talk about investment" Thinking Salon (Chengdu station) closed, thank you again for taking the trouble to come, next week to continue to bring this closed-door meeting in the investment commissioner's "investment scripture".