All over the investment promotion efforts, this year further.

Some places, set up investment promotion offices across the country.

I heard that each section also has its own target task.

Not only the recruitment and investment linkage, but also involved in market-oriented investment.

As far as the government is concerned, it is breaking the path of dependence of the past.

In the southwestern region, Chengdu in the beginning of the year to preempt the "first shot".

Under the reform of the city's investment promotion bureau, the formation of the investment center, the core purpose is:

To take the initiative to dig enterprises, coordinating the city's project information.

Not only is the organizational structure adjusted, but also pull open the market-oriented investment "scroll".

It is precisely for this reason that we are looking forward to meeting with the foreign offices of the Chengdu region, investment promotion bureau chiefs, investment promotion leaders, face-to-face exchanges and seminars, interpreting trends, and learning from each other.

More hopefully, the entire southwest "most knowledgeable investment director" into this closed-door meeting. May 14, in Chengdu, Sichuan Province, we will not see you with the investment colleagues!

Projects are the "first life" of investment attraction, from the "needle in the haystack" to the "precise capture" of the whole process of analysis, together to share the strategy of project follow-up and quality enterprise The first step in the process is to find the best way to get the most out of the program.

01 Where to recruit what to recruit

Inviting investment is like "finding a needle in a haystack".

Sometimes confused, where are the companies? How to reach?

When it comes to this, I remembered that last week in Suzhou, I ran into the Wu Bureau.

He is the person in charge of investment in the Sichuan office in Shanghai, and went to Suzhou to "squat" enterprises.

During the exchange, Wu mentioned that he could only visit the bosses in their spare time.

According to the original plan, he was about seven or eight places a day, visit the object of enterprises, industry associations, third-party investment promotion agencies.

"Like a needle in a haystack, where there is a desire to contact the enterprise." Wu Bureau, said with a smile.

In such a dense and full of changes in the schedule, want to spend time, step down the heart to dig projects, investment promotion people's energy is not enough.

Before, when we communicated with government leaders and investment promotion bureau chiefs, there was always a sentence:

-"I hope to recommend more projects".

With the establishment of the "national unified market", a number of documents point to the standardization of local investment promotion system.

At this stage, to attract investment, first find the business.

Some investment bureau chiefs mentioned that every day outside the visit to the enterprise, a lot of enterprises have been local governments to take turns to visit, in advance of the appointment still have to queue up.

Looking at it this way, the investment people and business "link", in terms of cost, energy, time, are a lot of "expenses".

In the continuous evolution, in order to let the merchant directly contact the person in charge of the enterprise, so that the mutual needs of the two sides to produce docking.

We believe that the investment people and enterprises to establish contact, more should be "tool", in order to let the government and enterprises to achieve "zero distance".

One of the investment bureau chief, also mentioned:

Some departmental leaders are conservative, once the project is not allowed to see, for fear of becoming a bad project, they would like to think of all kinds of ways to veto, resulting in the difficulty of coordination between the departments, only to rely on the higher level of co-ordination and management.

Also, there is a flood of corporate information, but not much of it is really useful.

Even if you look for a lot of contact information, you can't find anyone who can really make decisions by calling either an empty number or a rejected one.

Obviously, these are problems with the authenticity of program information.

Investment in site selection of enterprises, many screening, research and verification of demand, and real-time update of project information, so that the investment promotion people to use the tool and the person in charge of the enterprise to produce "link".

This is the trend of the industrial Internet era, but also after careful consideration of the instrumentalization of the choice, but also the investment concept of change.

Investment work, the most important thing is to find the key people.

02 will follow up 

When you find the key people, but also "sticky" key people.

Project follow-up, will and will not be the same.

Even the investment leads in the hand will be lost.

Every business has an investment logic.

An auto parts company that gets orders from Azalea will prioritize sites near the host plant.

A photovoltaic company that wants to reduce logistics costs will certainly prefer to be near a silicon production base.

Some investment promoters only focus on the scale of investment, but ignore the need for project location.

There are also those who don't understand the business of the company at all and keep introducing the local investment environment.

The result is that the two sides talked for half a day, like two parallel lines without intersection.

Based on this, the end result is that there are no projects to follow up.

A Chengdu investment head, in the departmental meeting bold speech:

You are not no project, but not with sensitivity to follow up the project.

When you think about it, this is indeed the truth.

Now, new technologies, new forms of business, new areas are emerging, investment promotion people to follow up the project is still on the surface.

When you can't understand the technical route, can't understand the market cycle, it is easy to fall into the "chasing the wind to run empty" predicament.

Truth be told, the steps of project follow-up who all know. However, in the investment front line precipitation out of the details is the key.

In the contact stage, perhaps a few phone calls, a few times to meet, how to get close to the enterprise through the "sticky", the first time to seize the core demand is very critical.

"Three times" can not be encrypted on the frequency, digging each other's needs, and the demand for research and development, to organize a good project to undertake the program.

Sometimes, companies will not speak the real idea, which should be in constant contact with the enterprise, through the many times the information feedback to feel the core requirements to the right remedy.

The key is to arouse the interest of the enterprises and make the next meeting possible.

The important thing is how to evaluate and judge the project.

For example, an intelligent manufacturing company should not only look at the scale of production capacity, but also analyze whether the technology is adapted to the local industrial chain and whether the team has the ability to sustain innovation.

For enterprises, from macro market trends to micro production costs, from industrial chain support to local talent resources, these factors are all within the scope of investment considerations.

So, the project follow-up is not to introduce the investment environment according to the book, but to seize the core demands of enterprises, and know more about investment than enterprises to pry the fulcrum of cooperation between the government and enterprises.

In the face of different business needs, focus on highlighting the specific endowment of the place.

For example, if the manufacturing industry has high requirements for configuration, the perfect industrial chain should be emphasized in the promotion; for trading enterprises, the advantages of ports and logistics should be highlighted; and for small and medium-sized enterprises in the start-up period, the division of factory buildings and rent are the attraction points.

This requires the investment team, not only to understand their own advantages, their own resources, their own market, according to the local conditions to expand the industrial plate, but also to further understand the advantages of the enterprise, the enterprise resources, the enterprise needs, in order to realize the "bidirectional run to".

In the Yangtze River Delta and other developed manufacturing areas, want to recruit a large volume of mature enterprises is not easy.

For each region, it is necessary to accurately understand the needs of enterprises to increase capital and expand production, or transfer industries, to develop the Southeast Asian market, in order to find a breakthrough in investment.

Behind the emphasis on professional competence, in fact, the entire investment thinking change.

Not only do we need to combine our own strengths to attract industries, but we also need to take the appropriate project follow-up methods and strategies.

This time, the "Tea and Friends Talk Investment" Thinking Salon will come to Chengdu, from the "link" enterprise to the project landing, together to discuss, exchange and share the experience and strategy of the change in investment promotion.

Once again, we are looking forward to seeing the foreign offices, investment promotion bureau chiefs, and investment promotion leaders from all over the world teaching and talking to each other on May 14th!