This policy has been formulated to further accelerate the development of the e-commerce industry in our county, establish a provincial-level e-commerce hub, and enhance the county’s economic vitality.

The scope of support under this policy includes: e-commerce enterprises that are registered with the local industrial and commercial authorities, pay taxes to the county, and report statistical data to the county, as well as supply chain enterprises that provide online sales products or services to e-commerce enterprises; and online influencers who are contracted under the name of an e-commerce enterprise in our county, sell products for such enterprises, and are members of the Rong County E-commerce Association.

Article 1: E-commerce Enterprise Start-up Subsidy

Newly established e-commerce enterprises in our county that achieve a turnover of 500,000 yuan within one year of establishment or 1,000,000 yuan within two years shall be granted a startup subsidy of 20,000 yuan.

Article 2: Start-up Subsidy for E-commerce Supply Chain Enterprises

Newly established supply chain enterprises in our county that provide online sales products or services to e-commerce enterprises shall be granted a startup subsidy of 20,000 yuan if the value of such products or services provided reaches 1 million yuan within one year of establishment or 2 million yuan within two years.

Article 3: Start-up Subsidy for Attracting E-commerce Enterprises

E-commerce enterprises from outside the county that have reached a certain scale and establish new operations in our county shall be granted a business start-up subsidy of 100,000 yuan if their turnover reaches 5 million yuan within one year of establishment; 200,000 yuan if their annual turnover reaches 20 million yuan; and 500,000 yuan if their annual turnover reaches 100 million yuan or more.

Article 4: Rent Subsidies

Newly established e-commerce enterprises in our county, as well as supply chain enterprises approved by the County Commerce Bureau that provide online sales products or services to e-commerce enterprises, shall be granted rent subsidies for leased premises (including factories and warehouses). The subsidy shall cover 50% of the rent in the first year, 40% in the second year, and 30% in the third year. For leases of state-owned assets in our county, the rent subsidy shall be increased by an additional 10%.Annual rent subsidies shall not exceed 30% of the enterprise’s tax contributions to the county.

Article 5: Industrial Support Subsidies for E-commerce Enterprises

E-commerce enterprises established in our county shall be granted industrial support subsidies based on their annual turnover: 0.5% of annual turnover for enterprises with annual turnover between 5 million yuan and 20 million yuan (excluding 20 million yuan); 1% of annual turnover for enterprises with annual turnover between 20 million yuan and 100 million yuan (excluding 100 million yuan); and 1.5% of annual turnover for enterprises with annual turnover of 100 million yuan or more.The annual industrial support subsidy shall not exceed 40% of the enterprise’s tax contribution to the county-level government.

Article 6: Industrial Support Subsidies for E-commerce Supply Chain Enterprises

Supply chain enterprises established in our county that provide online sales products to local e-commerce enterprises shall receive an industrial support subsidy equivalent to 1% of the annual value of online sales products supplied. The annual industrial support subsidy shall not exceed 40% of the county’s direct tax revenue contribution from the taxes paid on the online sales products supplied by the enterprise. A subsidy of 100,000 yuan shall be granted for each best-selling online product (with annual sales exceeding 50 million yuan) developed.

Article 7: Industrial Support Subsidies for E-commerce Service Enterprises

Enterprises established in our county that provide services (short video planning and editing, online store setup and operation, customer service) to local e-commerce enterprises shall be granted an industrial support subsidy equivalent to 5% of the annual service revenue. The annual industrial support subsidy shall not exceed 50% of the county’s direct tax revenue contribution generated by the enterprise’s service provision.

Article 8: Industrial Support Subsidies for E-commerce Talent Development Enterprises

For each new live-streaming sales talent incubated by an e-commerce talent training enterprise in our county, the following subsidies shall be granted: 100,000 yuan if the talent has 100,000 followers and achieves an average monthly sales volume of 100,000 yuan for three consecutive months; 300,000 yuan if the talent has 1 million followers and achieves an average monthly sales volume of 1 million yuan for three consecutive months; 500,000 yuan if the talent has 5 million followers and achieves an average monthly sales volume of 500,000 yuan for three consecutive months;or 10 million followers with an average monthly sales volume of 1 million yuan for three consecutive months, the training enterprise shall be granted subsidies of 10,000 yuan, 30,000 yuan, 50,000 yuan, and 100,000 yuan, respectively.

Article 9: Express Delivery and Logistics Subsidies

E-commerce enterprises established in our county shall receive express logistics subsidies based on the volume of express shipping orders, at a rate of 0.1 yuan per order. Annual express logistics subsidies shall not exceed 10% of the enterprise’s tax contributions to the county-level government.

Article 10: Traffic Subsidy

Live-streaming influencers who are members of the Rong County E-commerce Association, have signed contracts under the name of an e-commerce enterprise in our county, and sell products for such enterprises shall receive annual traffic subsidies based on their total online follower count. Those with a total online follower count between 100,000 and 500,000 (excluding 500,000) and annual sales of 500,000 yuan shall receive a subsidy of 10,000 yuan;For those with a total fan base of 500,000 to 1,000,000 (excluding 1,000,000) and annual sales of 1,000,000 yuan, a subsidy of 20,000 yuan shall be provided; for those with a total fan base of 1,000,000 to 2,000,000 (excluding 2,000,000) and annual sales of 2,000,000 yuan, a subsidy of 40,000 yuan shall be provided;Accounts with a total online following of 2 million to 5 million (excluding 5 million) and annual sales of 5 million yuan will receive a subsidy of 60,000 yuan; Accounts with a total online following of 5 million or more and annual sales of 10 million yuan will receive a subsidy of 100,000 yuan.

Where the subsidies under this policy overlap with other county-level support policies, the higher amount will be granted in accordance with the “higher-not-lower” principle, and no duplicate benefits will be provided. In the event of separate policy provisions at the national, Sichuan Provincial, or Zigong Municipal levels, or in the event of major policy adjustments, those provisions shall prevail; if county-level policies are adjusted, the adjusted policies shall apply.This policy shall be effective from January 1, 2022, through December 31, 2024, for a period of three years. E-commerce enterprises established in our county that have been in operation for less than three years as of January 1, 2022, may receive rent subsidies corresponding to the remaining years until the three-year mark. The County Party Committee Office and the County Government Office are responsible for interpreting this policy, and the Office of the County Service Industry Leading Group shall formulate specific implementation rules.