This is an era where people watch TV shows at double speed and listen to audiobooks in condensed versions.

Everyone is striving for maximum work efficiency, and this is especially true for business development.

As the saying goes: Good information gathering leads to fewer project failures.

A competent business development professional is, first and foremost, a source of first-hand information.

Successful business development professionals, however, typically possess even stronger information-gathering skills and are exceptionally attuned to every piece of project information.

However, in this age of information overload, how investment promotion professionals can “accurately, quickly, and efficiently” capture project information from the sea of data has become a challenge.

On September 22 at 7:00 PM, the “Making Industrial Parks Visible: Investment Promotion Network 1st Anniversary & Cloud Platform Launch Event” will help solve the challenge of efficiently connecting with projects!

When discussing projects, you must find the right ones

Once information becomes an ocean, it’s easy to get lost.

The convenience of the internet and the ease of accessing information channels have accelerated the exposure of both genuine and fake corporate information across various platforms and corners.

Even for seasoned investment promotion professionals, it is difficult to accurately identify project information with genuine needs and a high match with the park from this vast sea of data.

When investment promotion staff finally obtain a company’s contact information and make a call, only about 50% of those calls are successfully answered.

When investment promotion staff ask whether a company has investment intentions, only 10%–20% of companies still have a need for investment site selection.

If further considerations such as demand alignment and the strength of the company’s intent are factored in, the success rate of establishing a connection may drop to just 1%–2%.

Out of 100 calls, only 1–2 leads may ultimately be suitable for further discussion. Not only does this consume a significant amount of the investment promotion staff’s energy, but the efficiency of these connections is also far from satisfactory.

However, there is a platform that can directly filter out those 10%–20% of companies with genuine needs, helping investment promotion specialists skip the first two steps and save the majority of their effort.

Investment Promotion Network (www.zhaoshang.net) has specialized in investment promotion for 13 years and fully understands the challenges of uncovering project information. To improve the efficiency of investment promotion staff, we have dedicated significant effort to verifying the authenticity of project needs and information.

Through exposure to millions of visitors, Investment Network attracts inquiries from companies with site selection plans. These are then evaluated and screened by a professional project team to retain only project information with genuine needs, which is simultaneously displayed on the Investment Network matching platform.

At the same time, the Investment Network matching platform leverages mature big data and intelligent matching technology to precisely recommend suitable project information based on tags such as the investment destination’s region, leading industries, infrastructure, and park classification.

This approach enhances the success rate of project matching between investment promoters and potential projects by ensuring the validity and precision of project information.

When discussing projects, find the right people

The longer the chain of information transmission, the greater the distortion of information.

The Investment Promotion Network Matching Platform eliminates the intermediary links between both ends, allowing the investment promotion side to contact enterprise personnel directly, and enabling enterprises to connect directly with the park’s investment promotion managers.

Direct and rapid communication significantly reduces unnecessary communication costs on both sides.

Now, the investment promotion matching platform has been upgraded once again—the call feature is now live.

In the past, after investment promotion staff initiated contact on the platform, companies might be too busy to see or reply to messages for one or two days. Investment promotion staff were often left in a passive waiting state.

Now, investment promotion staff can dial a company’s phone number with a single click, shifting from a passive to an active role. There is no need to wait; they can contact companies directly for real-time communication, making interactions smoother and more efficient.

Additionally, the call feature utilizes two-way virtual numbers, which protect information security without disrupting normal communication between both parties. This maximally prevents issues such as redundant follow-ups, information leaks, and unwanted calls.

This enhanced security allows both investment promotion agencies and enterprises to post park information and site selection requirements on the online investment matching platform with greater confidence and peace of mind.

Find the Right Platform for Project Discussions

The Investment Promotion Online Matching Platform has continuously evolved to achieve rapid, precise, and efficient connections between both parties, while delivering the optimal user experience.

• From desktop to mobile, we’ve transitioned investment promotion scenarios from “desktop” to “at your fingertips,” allowing investment promoters to connect with projects anytime, anywhere;

• From information gathering to efficient matching, the platform introduces online chat functionality into investment promotion scenarios through a “direct chat + precise matching” model, enabling comprehensive information reach and data interoperability;

• From one-way exposure to the power of millions of visitors, the Smart Industrial Park ensures that park information receives maximum attention from companies seeking locations, prompting them to proactively contact investment promotion staff;

• From project discovery to making the first call, we streamline the connection process to achieve the fastest possible engagement through the shortest possible chain…

Through continuous technical upgrades and product optimization, the Investment Promotion Online Matching Platform has become an essential tool for the daily work of many investment promotion professionals.

This August, the Investment Promotion Online Matching Platform celebrated its first anniversary.

At the same time, a series of new features—including Smart Industrial Parks and the Call Feature—were officially launched.

To help investment promotion professionals better utilize the Investment Promotion Network Matching Platform and improve matching efficiency, we present “Making the Park Visible: Investment Promotion Network 1st Anniversary & Cloud Platform Launch Event.”

In addition to a detailed presentation of the platform’s new features and products, this live launch event also offers a special project gift package for investment promotion professionals.

There are only 100 spots available for the project matching package. Hurry and reserve your spot to watch the live stream, complete your organization’s verification first, and reach out to your target companies.

September 22, 7:00 PM: “Let the Park Be Seen: Investment Promotion Network 1st Anniversary & Cloud Platform Launch Event.” We look forward to seeing you there.