Measures to Support the High-Quality Development of the Zhoukou Acrobatics Industry
2024-07-12 00:00

To thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, vigorously advance the strategy of integrating culture, tourism, and cultural creativity, continuously highlight the uniqueness of Zhoukou’s acrobatic culture, promote the high-quality development of Zhoukou’s acrobatic industry, enhance the influence and reputation of Zhoukou as the “Hometown of Chinese Acrobatics,” and advance the creative transformation and innovative development of China’s outstanding traditional culture, these measures are formulated in accordance with the actual conditions of our city.

I. Support the Construction of an International Acrobatics Culture (Zhoukou) Industrial Park

(1) Develop a high-standard master plan for the International Acrobatics Culture (Zhoukou) Industrial Park. Adhering to a combination of top-level design and phased implementation, we will refine the industrial layout and functional zoning. Focusing on core leadership, we will build an acrobatics culture industry cluster centered on acrobatic performances, integrating a full industrial chain that encompasses cultural tourism, cultural and creative industries, park development, equipment manufacturing, talent cultivation, and talent agency services.(Responsible Units: Municipal Bureau of Natural Resources and Planning, Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Bureau of Culture, Radio, Television, and Tourism, Chuanhui District Government)

(2) Ensure Development Space for the Acrobatics Culture Industry. Incorporate the land designated for the International Acrobatics Culture (Zhoukou) Industrial Park (hereinafter referred to as the “Acrobatics Industrial Park”) project into the “single map” of the territorial spatial planning.For the construction of supporting facilities essential to developing acrobatics-themed sightseeing tourism using local rural resources, provided that no permanent basic farmland or flood detention areas are occupied and no damage is caused to the ecological environment or rural landscape, a small amount of construction land quotas will be allocated outside the village construction boundaries in accordance with the principle of “constructing, converting, and supplying land on a needs-based basis,” with “point-based approval” and “point-based land supply” implemented.The Acrobatics Industrial Park project will implement a “multi-review integration, multi-certificate integration, and multi-survey integration” approach, merging the preliminary review of construction land use and the site selection opinion, and processing the Construction Land Planning Permit and land transfer contract simultaneously. (Responsible Units: Municipal Bureau of Natural Resources and Planning; Chuanhui District and Xihua County Governments)

(3) Continuously diversify the business mix within the industrial park. Intensify investment promotion efforts to attract nationally influential enterprises related to the acrobatics industry to settle in the Acrobatics Industrial Park, thereby improving the acrobatics industrial chain and fostering a development landscape where the acrobatics industry flourishes in diversity and competition. Improve supporting facilities such as themed hotels, specialty restaurants, and leisure districts to enhance visitor reception capacity.(Responsible Units: Municipal Bureau of Commerce, Municipal Investment Group, Municipal Development and Reform Commission, Municipal Bureau of Housing and Urban-Rural Development, Municipal Bureau of Culture, Radio, Television, and Tourism; Chuanhui District Government)

(IV) Promote the integrated development of “Acrobatics+”. Advance the “Acrobatics+Manufacturing” industry by leveraging the Acrobatics Industrial Park to vigorously drive innovation in acrobatic props and equipment, and develop distinctive acrobatics-themed cultural and creative souvenirs. Promote the “Acrobatics+Culture and Tourism” industry by adhering to the principles of “commissioned creation, targeted training, and designated performances,” fostering deep integration between the acrobatics performance market and tourism consumption to establish a market structure centered on resident tourism performances that radiates both domestically and internationally.(Responsible Units: Municipal Bureau of Culture, Radio, Television, and Tourism; Municipal Bureau of Industry and Information Technology; Governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)

II. Support the Establishment of a Vocational College for Acrobatics

(5) Promote the development of acrobatics training schools. Drawing on the experiences of Wuqiao County in Hebei Province, Dong’e County in Shandong Province, and Puyang City in our province, and in accordance with our city’s actual conditions, encourage social organizations to establish or participate in the construction of acrobatics art schools. Include land for acrobatics school construction in the territorial spatial planning to effectively ensure the land requirements for facilities and projects.We encourage the use of idle facilities and the revitalization of existing land resources to develop acrobatics training, improve rehearsal and living conditions for acrobats, and ensure the sustainable development of acrobatics schools. We encourage vocational and technical schools that meet the necessary conditions to establish acrobatics programs, support school-enterprise cooperation, and promote the integration of “industry, education, learning, and research.” (Responsible Units: Municipal Bureau of Education and Sports, Municipal Federation of Literary and Art Circles, Municipal Bureau of Natural Resources and Planning, Chuanhui District and Xiangcheng City Governments, and municipal vocational colleges)

(6) Systematically Compile Acrobatics Training Materials. Taking the hosting of the National Acrobatics Culture Forum as an opportunity, systematically document the development history of acrobatics. Addressing bottlenecks and challenges in the training process, scientifically compile a series of acrobatics education and training materials to guide the standardized development of the national acrobatics industry. (Responsible Units: Municipal Bureau of Education and Sports, Municipal Federation of Literary and Art Circles, Chuanhui District and Xiangcheng City Governments)

III. Support the Construction of an Acrobatics Training Base

(7) Promote the Inheritance and Development of Acrobatics. Relying on the Acrobatics Industrial Park, acrobatics schools, and other resources, construct a high-standard training base (acrobatics theater) capable of accommodating trial training for acrobats and rehearsals for acrobatic performances. Municipal and county-level finances shall allocate special funds annually to provide subsidies for the construction of the training base, the creation of acrobatic performances, the organization of acrobatic activities, and the procurement of acrobatic props.(Responsible Units: Municipal Finance Bureau, Municipal Education and Sports Bureau, Municipal Culture, Radio, Television, and Tourism Bureau, Municipal Natural Resources and Planning Bureau; Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County Governments)

IV. Create and Stage a High-Quality Acrobatic Production

(8) Promote the development of Zhoukou acrobatic theater. Drawing on Puyang’s acrobatics industry development model of “market-driven operations with government subsidies,” guide acrobatics enterprises to create acrobatic plays featuring Zhoukou’s regional cultural characteristics (Fuxi culture, Laozi culture), and produce high-quality acrobatic productions with national influence. (Responsible Units: Municipal Finance Bureau, Municipal Federation of Literary and Art Circles, Municipal Bureau of Culture, Radio, Television, and Tourism; Governments of Chuanhui District, Xiangcheng City)

(9) Encourage the Creation of High-Quality Acrobatic Performances. Support eligible acrobatic performances in applying for the Municipal High-Quality Arts Project Support Program. For those approved to represent Zhoukou City in national or provincial non-commercial cultural competitions or major cultural events and win awards, provide rewards of 300,000 yuan or 100,000 yuan respectively, depending on the level of the event. (Responsible Units: Municipal Publicity Department, Municipal Finance Bureau, Municipal Bureau of Culture, Radio, Television, and Tourism; Governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)

V. Cultivating a Group of High-Quality Acrobatic Cultural Enterprises

(10) Support enterprises in expanding their markets. Adhere to the development model of “government facilitation, enterprise-led, and industry organization,” and leverage large-scale events and investment promotion negotiations to explore initiatives such as the “Zhoukou Acrobatics Tour of 100 Cities” to further expand the market. Acrobatics enterprises that are first awarded the title of “National Key Cultural Export Enterprise” or “National Key Cultural Export Project” will receive a one-time reward.(Responsible Units: Municipal Bureau of Commerce, Municipal Finance Bureau, Municipal Bureau of Culture, Radio, Television, and Tourism, Municipal Science and Technology Bureau, and the governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)

(11) Establish Acrobatics Performance Platforms. Actively promote acrobatics performances in scenic areas. Using major festivals such as the Zhoukou Fuxi Culture and Tourism Festival and the Zhoukou Lotus Festival as platforms, introduce acrobatics performances in scenic areas such as the Taihao Fuxi Mausoleum Cultural Tourism Zone in Huaiyang District to create platforms for acrobatics troupes to exchange ideas and showcase their skills. (Responsible Units: Municipal Bureau of Culture, Radio, Television, and Tourism; Huaiyang District Government)

(12) Actively Expand Tourist Source Markets. Intensify efforts to continuously promote cultural and tourism consumption by organizing public-benefit events such as the Cultural and Tourism Consumer Season and Consumer Month. Emphasize tourism promotion and marketing centered on acrobatics, strengthen cooperation with travel agencies, and attract more out-of-province tourists to Zhoukou to experience acrobatic culture. (Responsible Units: Municipal Finance Bureau, Municipal Bureau of Culture, Radio, Television, and Tourism, Municipal Commerce Bureau, Chuanhui District Government)

(13) Cultivate new forms of acrobatics-based cultural industries. Support Zhoukou’s acrobatics enterprises and institutions in adapting to trends in consumption upgrading, focusing on the animation industry and digital cultural tourism to drive IP commercialization, and creating a range of distinctive new consumption scenarios through digital empowerment and technological support.Support the Acrobatics Industrial Park in organizing themed cultural and tourism events such as the “Forest Night” Music Festival and NPC parades, and continue to host the National Acrobatics Gala to inject new vitality into traditional acrobatics culture through youthful expressions. (Responsible Units: Municipal Publicity Department, Municipal Federation of Literary and Art Circles, Municipal Bureau of Culture, Radio, Television, and Tourism, and Chuanhui District Government)

(14) Support Enterprise Technological Innovation. Encourage acrobatics enterprises to establish cooperative platforms with universities, research institutes, and technology-based enterprises. Support acrobatics enterprises in establishing R&D institutions and innovating the research, development, and production of acrobatics equipment. Actively guide the sustained development of the “Acrobatics+” initiative to promote the deep integration of acrobatics with technology, culture, and tourism. Grant a one-time reward of 300,000 yuan to acrobatics enterprises that are designated as “National Cultural Industry Demonstration Parks (Bases)” or “National Cultural and Technological Integration Demonstration Bases” in the current year;Acrobatic enterprises that are designated as “Provincial-Level Cultural Industry Demonstration Parks (Bases)” or “Provincial-Level Demonstration Bases for the Integration of Culture and Technology” in the current year will be granted a one-time reward of 100,000 yuan. (Responsible Units: Municipal Publicity Department, Municipal Finance Bureau, Municipal Federation of Literary and Art Circles, Municipal Science and Technology Bureau, Municipal Bureau of Culture, Radio, Television, and Tourism; Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County Governments)

(15) Strengthen financial support for enterprises. Establish a cultural industry development fund to guide social capital toward increased investment in the acrobatics cultural industry. Encourage acrobatics cultural enterprises to enrich their content, elevate their standards, build brands, expand markets, and continuously enhance their overall competitiveness. Innovate financial products and services by encouraging financial institutions to develop financial products tailored to the characteristics and needs of the acrobatics cultural industry. Promote information exchange between banks and enterprises and facilitate multi-channel financing matchmaking both online and offline.Introduce market-oriented operational models and increase support for the acrobatics and cultural industry through special-purpose bonds, public-private partnerships (PPP), infrastructure REITs, and other means. (Responsible Units: Municipal Investment Group, People’s Bank of China Zhoukou Branch, Zhoukou Financial Regulatory Sub-bureau, Municipal Bureau of Culture, Radio, Television, and Tourism, and the governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)

(16) Strengthen intellectual property protection. Support the Acrobatics Industry Association in registering the “Zhoukou Acrobatics” collective trademark, and guide Zhoukou acrobatics performance troupes to prominently promote “Zhoukou Acrobatics” during domestic and international performances to enhance the brand’s reputation.Encourage Zhoukou acrobatics enterprises to register their own patents and apply for copyright registration, and implement “one-stop” services for copyright registration. Strengthen the protection of Zhoukou acrobatics works, support acrobatics enterprises in defending their intellectual property rights, and safeguard the brand image of “Zhoukou Acrobatics.” (Responsible Units: Municipal Publicity Department, Municipal Market Regulation Bureau, Municipal Justice Bureau, Municipal Bureau of Culture, Radio, Television, and Tourism; Governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)

(17) Cultivate talent urgently needed by the industry. Strengthen the development of the acrobatics professional talent pool; conduct scientific and impartial evaluations of the professional ethics and capabilities of artistic professionals; and certify a group of acrobatics professionals with junior, intermediate, and senior professional titles. In conjunction with the “Certification for All, Skilled Henan” initiative, actively seek provincial policy support and strive to include acrobatics training within the scope of provincial skills training. Implement talent recruitment policies to attract a group of acrobatics professionals with national influence.(Responsible Units: Municipal Publicity Department, Municipal Human Resources and Social Security Bureau, Municipal Education and Sports Bureau, Municipal Culture, Radio, Television, and Tourism Bureau; Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County Governments)

(18) Support standardization efforts. Support the development of national, industry, local, and group standards. Fully leverage the role of the Zhoukou Acrobatics Association to actively participate in—and strive to lead—the formulation of product standards for acrobatic theaters, props, and related items, thereby helping Zhoukou acrobatics gain national recognition and reach the global stage. (Responsible Units: Municipal Market Regulation Bureau, Municipal Federation of Literary and Art Circles, Municipal Bureau of Culture, Radio, Television, and Tourism; Governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)

(19) Leverage the Role of Industry Organizations. Emphasize the organizational and coordinating functions of industry organizations in “establishing rules, expanding markets, and optimizing services,” and guide enterprises to strengthen the construction of integrity systems. Support industry organizations in establishing channels for exchange and cooperation with cities both domestically and internationally, actively facilitating connections for enterprises, and providing services such as policy consultation and market information. (Responsible Units: Municipal Federation of Industry and Commerce, Municipal Federation of Literary and Art Circles, Municipal Bureau of Culture, Radio, Television, and Tourism)

(20) Increase financial support. In accordance with the development needs of the acrobatics industry, municipal and county-level finance departments will coordinate central and provincial funds, bond funds, and financial resources to increase support for the construction of acrobatics cultural industrial parks, cultural trade, technological innovation, brand cultivation, intellectual property, and the training of skilled talent. (Responsible Units: Municipal Finance Bureau, Municipal Development and Reform Commission, Municipal Science and Technology Bureau, Municipal Investment Group; Governments of Chuanhui District, Huaiyang District, Xiangcheng City, and Xihua County)


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