Recently, GuChuan United signed a cooperation agreement with the Pingyuan Urban-Rural Integration Demonstration Zone in Xinxiang City (hereinafter referred to as the “Pingyuan Demonstration Zone”). The two parties will engage in comprehensive investment promotion cooperation centered on the mapping of investment promotion strategies, the development of an investment promotion management system, and the implementation of industrial projects.

As the nation’s attention turns to the “Central Plains Agricultural Valley,” the Pingyuan Demonstration Zone has also entered its own era of opportunity.

By bringing in GuChuan United as an “external partner,” the Pingyuan Demonstration Zone is poised to leverage major breakthroughs in investment attraction to further boost its development momentum, making its rise unstoppable.

Seizing the Opportunities of the “Central Plains Agricultural Valley”

The Pingyuan Demonstration Zone Strives to Deliver an Outstanding Performance

A strong nation must first have a strong agricultural sector; only with a strong agricultural sector can the nation be strong.

Henan is a major grain-producing region in China, long known as the “granary of the nation.” Every time the General Secretary inspects Henan, he inevitably focuses on “agriculture, rural areas, and farmers” and emphasizes grain production, urging the region to shoulder the heavy responsibility of ensuring food security.

Today, in Xinxiang, Henan, modern agricultural elements—including agricultural science and technology R&D, grain production, and agricultural product processing—are flourishing under the leadership of the “Central Plains Agricultural Valley” initiative.

Currently, the Plain Demonstration Zone is seizing the major opportunity presented by the “Central Plains Agricultural Valley” to explore a new path toward high-quality development driven by agricultural modernization, focusing on six high-tech agricultural industries: modern seed industry, smart agriculture, biotechnology, intelligent equipment manufacturing, deep processing of agricultural products, and cold-chain logistics.

According to the “Central Plains Agricultural Valley Development Plan (2022–2035)” issued in June, by 2035, the Central Plains Agricultural Valley aims to establish a world-class cluster of agricultural science and technology infrastructure, a cluster of scientific research, experimental, and demonstration bases, and a global hub for grain science and technology innovation.

Boosting production capacity and output through science and technology, and truly putting the principle of “storing grain in technology” into practice—this is the key to the Plain Demonstration Zone’s role in accelerating Henan’s development into an agricultural powerhouse, and it is also the key to the Plain Demonstration Zone’s success as the core area of the Central Plains Agricultural Valley.

Today, the "1+1+2+N" policy framework of the Central Plains Agricultural Valley is gradually taking shape. The core zone has attracted 27 provincial-level or higher research platforms, 10 pilot production bases, and 7 university research institutions.

All eight buildings in Phase I of the National Bio-Breeding Industry Innovation Center have been completed and put into use, and the Chinese Academy of Agricultural Sciences’ Central Plains Research Center is set to be officially inaugurated; the Shennong Seed Industry Laboratory has fully moved in and commenced research activities, while the Yellow River Laboratory and the Plain Laboratory are poised to launch.

Syngenta Group’s China Summer Corn R&D Center has officially commenced operations; projects such as the National Wheat Seed Production Base and the National Wheat Engineering and Technology Research Center are accelerating construction; and agreements have been successfully signed for projects including the Zhongyuan Agricultural Valley Key Common Technology Platform, the National Specialized Fruit Tree Germplasm Resource Nursery, and the Henan Provincial Plant Variety Breeding Innovation Industrial Park.

Evolving from a former industrial new district to today’s industrial new city, the Pingyuan Demonstration Zone has remained committed to strengthening and solidifying its four major industrial platforms—the Central Plains Agricultural Valley, the Pingyuan Science and Education City, the Central China Cold Chain Logistics Hub, and the Advanced Manufacturing Park—thereby enhancing the region’s strategic value.

Joining Hands with Guichuan: Planning Before Acting

Over the past decade, riding the wave of the integrated development of Zhengzhou and Xinxiang, the Pingyuan Demonstration Zone has undergone earth-shaking changes.

Endless fields stretch as far as the eye can see, lush and green, with the fragrance of fruits and vegetables in the air; in industrial parks, machinery roars and production lines operate in full swing; urban areas are ablaze with flowers, while rural villages are as picturesque as poems.

Since 2023, the Pingyuan Demonstration Zone has been successively designated as a National Demonstration Park for Rural Industrial Integration and a National Key Cold Chain Logistics Base, with its development experience consistently receiving recognition at the national level.

Striving to become a showcase for ecological conservation, a pilot zone for rural revitalization, a pioneer in independent innovation, a model for high-quality development, and a benchmark for the inheritance and innovation of Yellow River culture—the Pingyuan Demonstration Zone now stands at a new starting point.

To advance from this elevated position, “planning before acting” is the optimal strategy. As an investment promotion partner, Guchuan United is committed to helping the Pingyuan Demonstration Zone clarify its vision and set out anew.

First, we will conduct on-site research to assess the current situation, map out an industrial investment landscape, and develop targeted investment attraction strategies. Then, based on the findings of this research, we will customize and develop an investment management system, refine the investment operations and enterprise service systems, and improve the efficiency of project tracking and management to ensure no investment opportunity is missed.

Finally, we will fully leverage the advantages of market-oriented investment promotion to attract high-quality projects to the Pingyuan Demonstration Zone.

Aiming to become a “high-standard” industrial new town, the Pingyuan Demonstration Zone is bound to attract high-value-added industries, driving population growth—as evidenced by Shanghai’s Zhangjiang and Shenzhen’s Shekou.

Although it cannot yet rival Shanghai’s Zhangjiang or Shenzhen’s Shekou, as an industrial new town with robust industrial support, it is bound to follow a similar trajectory and ascend to new heights.

Joining Forces, Setting Out with Momentum

Twenty years have passed in the blink of an eye.

Today, the Pingyuan Demonstration Zone continues to cultivate and expand its three leading industries—advanced manufacturing, university-based research and development, and high-end services—to support Xinxiang’s “integration into the metropolitan circle.”

In this new stage of development, the Pingyuan Demonstration Zone’s decision to partner with GuChuan United is a testament to the company’s professional capabilities.

With 14 years of deep expertise in investment promotion, Guchuan Lianxing has not only accumulated over 980,000 project resources but has also forged a first-class investment promotion team through a continuously updated training system.

As a service provider for regional economic development, Guchuan Lianhang’s strengths lie in its vast pool of high-quality project resources and its professional, efficient investment promotion team.

Leveraging its investment promotion service network spanning 19 cities nationwide, Guchuan United aggregates high-quality project resources, drives transformation in the investment promotion industry through data, and builds an investment promotion ecosystem. The precise matching of vast project resources with industrial park information significantly enhances the efficiency of investment implementation and corporate site selection.

In the future, Guchuan United will focus on industrial chain-based investment promotion, led by targeted investment strategies, to continuously attract high-tech, highly interrelated, and high-yield projects, thereby helping the Pingyuan Demonstration Zone elevate its development capabilities.

As new industrial cities rise rapidly, the Central Plains Urban Cluster will not only become a major economic growth pole for Henan but also a key driver of economic growth for the central region and the nation as a whole.