Guangdong Provincial Department of Industry and Information Technology Letter on Production Cooperation [2026] No. 53
People’s Governments of All Prefecture-Level and Higher Cities:
The “Several Measures of Guangdong Province to Support Manufacturing Enterprises in Expanding Markets and Facilitating Production-Sales Matching (2026–2028)” have been approved by the Provincial People’s Government and are hereby issued to you. Please ensure their thorough implementation. Should any issues arise during implementation, please report them directly to the Provincial Department of Industry and Information Technology.
Guangdong Provincial Department of Industry and Information Technology
October 9, 2026
Several Measures of Guangdong Province to Support Manufacturing Enterprises in Market Expansion and Production-Sales Matching (2026–2028)
To implement the relevant deployment requirements of the Provincial Party Committee and Provincial Government regarding supporting enterprises in expanding markets and promoting sales, to bridge the gap between production and sales as well as between supply and demand, to further advance the “Guangdong Goods Reach the World” series of activities, to continuously improve the long-term working mechanism for manufacturing enterprises to expand markets and facilitate production-sales matching, and to accelerate the construction of a manufacturing powerhouse province, the following measures are hereby formulated.
I. Fully leverage the role of the City Alliance for Manufacturing Production-Sales Matching to deepen the alignment of production, sales, and supply-demand and support manufacturing enterprises in expanding their markets.
(1) Support the City Alliance in conducting production-sales matching activities. Strengthen the coordinated management of the City Alliance for Manufacturing Production-Sales Matching, continuously improve the working model of “provincial guidance, prefecture-level city coordination,collaborative market expansion, and targeted production-sales matching.” Guide the rotating host cities and member cities of the Alliance to consolidate high-quality product sources and jointly plan and organize specialized promotional events, supply chain procurement activities, and industrial chain supply-demand matching events to help enterprises precisely expand their markets.Fully leverage Guangdong’s advantage of a comprehensive industrial support system to promote joint channel development and traffic sharing among prefectures and cities, while taking local characteristics into account to foster differentiated competition, mutual complementarity, and synergy. Integrate upstream and downstream enterprises along the industrial chain to work in concert, tapping into domestic demand potential within the province and jointly expanding into key domestic and international markets such as the Beijing-Tianjin-Hebei region, the Yangtze River Delta, the Chengdu-Chongqing region,Northeast China, as well as key domestic and international markets such as Europe, the United States, ASEAN, and the “Belt and Road” regions. The Alliance’s rotating host city shall organize at least one production-and-sales matching event per quarter, while other cities shall organize 1–2 events every six months based on local conditions, ensuring that the province hosts more than 50 Alliance matching events annually.
(2) Regularly organize specialized promotional events and supply chain procurement matchmaking sessions.Strengthen regular cooperation with key market players—including well-known e-commerce platforms, large-scale wholesalers and retailers, supply chain buyers, and new media platforms—focusing on competitive consumer goods such as textiles and apparel, specialty foods, and consumer electronics. Support local governments in collaborating with these market players to jointly organize various forms of “Guangdong Goods Go Global” promotional campaigns,precisely empowering manufacturing enterprises to broaden their market channels. Actively invite domestic and international wholesalers, retailers, and supply chain buyers to Guangdong to discuss cooperation; collaborate with manufacturing enterprises on supplier training, direct order procurement, and joint brand development; and organize supply chain procurement matchmaking events to enhance the quality of “Guangdong Goods” supply and expand distribution channels.The province organizes more than 200 specialized promotional and supply chain procurement matching events of various levels and formats each year.
(3) Deepen supply-demand matching across the industrial chain. Focusing on strategic industrial clusters such as electronic information, automotive, and biopharmaceuticals,we support willing enterprises in establishing digital supply-demand matching platforms for industrial chains and organize supply-demand matching events. Through centralized demand announcements, interpretations of supplier admission standards, and one-on-one matchmaking sessions, we promote precise alignment between upstream and downstream sectors, foster full-chain collaboration—covering raw materials, components, production and processing, and end-user sales—and enhance the industrial chain’s local roots and resilience.Seizing major national strategic opportunities and focusing on leading domestic and international enterprises, we will assess the supporting capabilities of provincial enterprises and regularly organize on-site matchmaking visits for interested companies to facilitate greater integration of provincial enterprises into national and global supply chain systems. The province will organize more than 300 industrial chain supply-demand matching events of various forms annually.
The Provincial Department of Industry and Information Technology takes the lead in organizing 20 key events annually, with the provincial government covering the organizational costs.Support governments at all levels, market entities, news media, and industry organizations in jointly organizing various “Guangdong Goods Reach the World” events, including production-sales matchmaking and manufacturing empowerment initiatives. Each year, the provincial government provides subsidies of up to 50% for approximately 100 approved events hosted by governments at all levels,with a maximum subsidy of 500,000 yuan per event, to cover direct costs such as platform service fees, on-site venue rentals, and equipment rentals.
II. Enhance Enterprise Marketing Capabilities and Expand Online and Offline Sales Channels.
(4) Enhance the online sales capabilities of small and medium-sized enterprises (SMEs). Support enterprises in establishing dedicated online “Guangdong Goods” livestreaming zones (livestreaming studios), and encourage SMEs to fully leverage online channels—such as cross-border e-commerce, livestreaming e-commerce, and niche e-commerce—to expand into domestic and international markets.Support local governments in deepening cooperation with e-commerce platforms to fully leverage the advantages of distinctive local “Guangdong Goods,” establish e-commerce product selection centers and e-commerce industrial clusters, curate high-quality products for concentrated exhibitions and sales, and encourage e-commerce platforms to increase their procurement and promotion of specialty products.Encourage e-commerce platforms to improve their systems for cultivating high-quality suppliers in Guangdong, regularly organize specialized matchmaking events and online operations training, and enhance enterprises’ online operational capabilities.
(5) Make effective use of trade show and event platforms. Continuously expand and refine the list of specialized trade shows in the manufacturing sector, and encourage manufacturing enterprises to participate in exhibitions and conferences to connect with various buyers and distributors.Make full use of exhibition platforms such as the Canton Fair and the China International Fair for Trade in Services to support social organizations, leading enterprises, and buyers in organizing targeted small-scale matchmaking events for specific market segments, helping small and medium-sized enterprises quickly identify qualified buyers and enhance the value they derive from participating in exhibitions.Encourage enterprises to actively participate in exhibitions in partner regions—such as the “Kashgar Fair,” the “Guangxi-ASEAN Expo,” and the “China-Russia Expo”—to jointly explore overseas markets in Central Asia, ASEAN, and Russia with enterprises from partner provinces and cities.Leveraging sporting events such as the Guangdong Sports City League, encourage event organizers, industry associations, and leading enterprises to strengthen collaboration. During the events, they should concurrently organize a series of activities—such as special promotional events and brand exhibitions—to convert “event traffic” into “market growth” for enterprises.
E-commerce platforms are encouraged to establish dedicated teams and formulate targeted measures to provide empowerment services—including operational guidance, digital tool support, targeted traffic distribution, and specialized training—to distinctive manufacturing industry clusters and their member enterprises, thereby boosting enterprises’ online sales revenue. E-commerce platforms that demonstrate outstanding service performance will be rewarded in accordance with laws and regulations, and support will be provided for them to organize special events and facilitate targeted business matchmaking.
III. Accelerate the Development of Regional Specialty Brands to Enhance the Quality and Recognition of Guangdong Products.
Focusing on the specific needs of infants and children, students, the elderly, people with disabilities or functional impairments, as well as disease prevention and control and health management, we will guide enterprises to strengthen the R&D of tailored products and brand cultivation, creating a group of consumer brands with precise positioning, distinctive characteristics, and superior quality.Accelerate the cultivation of renowned consumer brands, striving to add more than 10 “China Renowned Consumer Brands” annually. Encourage eligible regions to leverage distinctive industrial clusters, specialty industrial parks, specialized towns, distinctive production areas, and time-honored brands to cultivate a range of regional public brands and distinctive brands.Support counties in leveraging their industrial strengths—such as “excellence,” “innovation,” and “distinctiveness”—to accelerate regional brand development. Comprehensively organize activities including product exhibitions, live-streamed sales, channel matching, brand promotion, and industrial tourism to establish a unified regional brand promotion platform and a hub for connecting production and sales.
Adopting an approach of “pre-project approval support and post-project acceptance subsidies,” priority support will be given to approximately 20 counties with distinctive industrial characteristics to build regional manufacturing brands. The local people’s governments where approved projects are located will receive financial subsidies covering up to 30% of actual expenses, with a maximum of 15 million yuan.
IV. Strengthen Omnichannel Publicity and Promotion to Expand the Reach and Influence of “Guangdong Goods.”
Fully leverage the coordinating role of the “Guangdong Goods Reach the World” publicity task force to mobilize media resources at all levels and of all types, conducting publicity and reporting on “Guangdong Goods” both domestically and internationally to consolidate efforts in publicity work.Support media outlets in launching special promotional segments, comprehensively utilizing popular formats such as text, images, and video to conduct regular promotional campaigns, thereby continuously enhancing the brand influence and market reach of “Guangdong Goods.” Select 2–3 media platforms to establish long-term promotional partnerships for the “Guangdong Goods Go Global” initiative.Support Guangdong Radio and Television Station’s Guangdong Satellite TV Channel in optimizing and developing the “Guangdong Goods Go Global—Daily New Products” promotional matrix. Promote and publicize through central and provincial media, as well as various new media and overseas promotional channels, to showcase the innovative achievements and high-quality products of our province’s manufacturing sector.
Allocate 8 million yuan annually to Guangdong Radio and Television Station’s Guangdong Satellite TV Channel for the production and promotion of the “Daily New Products” program. Encourage media outlets to explore market-oriented approaches for the program, strengthen comprehensive evaluations of its effectiveness, and adjust program funding based on the evaluation results.
V. Strengthen the coordinated support mechanism for helping the manufacturing sector expand into new markets.
Establish a collaborative support mechanism led by the Provincial Department of Industry and Information Technology,with close cooperation from departments such as Commerce, Finance, Publicity, Cyberspace Administration, and Market Regulation; with implementation divided among prefectures and cities; and with broad participation from industry organizations, key enterprises, and market entities. This mechanism will strengthen the planning, organization, coordination, and support for production-sales matching activities, forming a concerted effort to support manufacturing enterprises in expanding their markets and facilitating production-sales connections.Local municipal governments shall designate a responsible official for supporting manufacturing enterprises in expanding their markets, define work objectives, formulate work plans, secure funding for relevant activities, and organize diverse matchmaking events based on the actual development of local industries.Social organizations are encouraged to leverage their role as bridges and their strengths in resource integration to facilitate market access channels, actively host various production-sales matching events and specialized trade shows, mobilize enterprises within their industries to participate deeply in these activities, and promote precise matching between supply and demand. Leading enterprises and industry chain leaders within the province should actively open up their operational scenarios and share their needs to drive upstream and downstream enterprises along the industrial chain toward joint quality improvement and upgrading.
