The digital entertainment industry provides consumers with digital entertainment products, covering online games, online literature, digital short videos, digital music, digital TV and film, animation, and digital publications.The gaming industry is the most important component of the digital entertainment industry. Among these, mini-games represent an emerging segment of the digital entertainment industry. Characterized by their ease of use, precise distribution, low R&D costs, strong adaptability to various scenarios, and exemption from the need for a publishing license, they serve as a new growth driver for the gaming industry. This support plan has been formulated to promote the clustering of the digital entertainment industry in Bao’an District, fostering a high-quality development trend driven by key buildings and key areas that radiates throughout the district’s industrial parks.
I. Support for Game Development Companies in Applying for Publication Permits
Game producers are encouraged to obtain game version numbers. For game products that apply for and receive approval from the National Press and Publication Administration, a subsidy of 200,000 yuan will be provided per version number, with a maximum of 1 million yuan per enterprise. (Responsible Units: District Bureau of Industry and Information Technology; District Bureau of Culture, Radio, Television, Tourism, and Sports)
II. Supporting Outstanding Game Companies to Expand and Strengthen Their Operations
Outstanding game enterprises that achieve a certain scale of annual revenue will be granted a one-time reward of up to 10 million yuan. (Responsible Units: District Bureau of Industry and Information Technology; District Bureau of Culture, Radio, Television, Tourism, and Sports)
III. Supporting the Development and Distribution of Mini-Games
Enterprises are encouraged to develop mini-games with large user bases and high engagement. For mini-games successfully launched and distributed on legitimate domestic or international gaming platforms and maintained in stable operation for at least six months, a reward of 30,000 yuan per product will be granted to the game development enterprise, with a maximum reward of 90,000 yuan per enterprise.Support will be provided to enhance the quality of mini-game products and to promote their launch on mini-game operation platforms operated by internet companies, terminal manufacturers, and other entities. For high-quality mini-game products, a reward of 200,000 yuan will be granted to the game development company per product, with a maximum reward of 1 million yuan per company. (Responsible Units: District Bureau of Industry and Information Technology, District Bureau of Culture, Radio, Television, Tourism, and Sports)
IV. Fostering a Healthy Digital Entertainment Industry Ecosystem
Strengthen cooperation and collaboration between major gaming platforms—such as WeChat, Kuaishou, Douyin, and mobile device manufacturers—and game development, publishing, and operation companies. Establish a platform connecting game publishing channels, filing agencies, and R&D enterprises, and provide one-stop services for product registration and launch within the cluster. Support the hosting of and participation in industry competitions and ecosystem events. For the hosting of game competitions or ecosystem events with national influence, a subsidy of 50% of the expenses will be provided, with a maximum of 1 million yuan per event.Enterprises that participate in major national gaming competitions and win first, second, or third prizes will receive one-time rewards of 50,000 yuan, 30,000 yuan, and 20,000 yuan, respectively, with a maximum cumulative annual reward of 100,000 yuan per enterprise. Promote technical exchanges among developers. Encourage industry associations, gaming platform companies, and development units to organize exchange meetings, training sessions, and other activities related to game development. For registered major events, provide support covering 50% of the expenses, with a maximum of 50,000 yuan per event.(Responsible Units: District Bureau of Industry and Information Technology, District Bureau of Culture, Radio, Television, Tourism, and Sports)
V. Engaging Professional Institutions
Support competent authorities in engaging associations and professional service providers within the digital entertainment industry to offer specialized services to digital entertainment enterprises. Competent authorities shall procure services from these institutions, with annual service fees for a single institution not exceeding 2 million yuan. (Responsible Units: District Bureau of Industry and Information Technology; District Bureau of Culture, Radio, Television, Tourism, and Sports)
VI. Rent Subsidy Support
Support will be provided for digital entertainment enterprises to occupy high-quality buildings within industrial clusters (hereinafter referred to as “high-quality buildings”). Owners of high-quality industrial spaces within the district may apply to participate in this program. Rent concessions will be provided to tenant enterprises based on the principle of “the government subsidizes a portion, the industrial park waives a portion, and the enterprise pays a portion.”
(1) Discount Standards
Digital entertainment enterprises that meet the eligibility criteria and move into high-quality buildings may enjoy rent concessions for the leased area within the allocated standard (see the Leased Area Allocation Standard for details) according to the following standards:
1. Enterprises moving into high-quality buildings in 2025 will receive 12 months of rent-free occupancy; for the remaining months of 2026, rent shall be paid at 30% of the market reference price; in 2027, rent shall be paid at varying rates based on the enterprise’s year-over-year monthly average revenue growth rate:
(1) If the enterprise’s monthly average revenue growth rate for the previous year is 20% or higher, rent for the current year shall be paid at 30% of the market reference price;
(2) If the enterprise’s monthly average revenue growth rate for the previous year is 10% (inclusive) to 20% (exclusive), rent for the current year shall be paid at 50% of the market reference price;
(3) If the enterprise’s monthly average revenue growth rate for the previous year is 0% (inclusive) to 10% (exclusive), the rent for the current year shall be paid at 70% of the market reference price;
(4) For enterprises with a negative monthly average revenue growth rate in the previous year, the rent for the current year shall be paid at the market reference price.
2. For enterprises moving into high-quality buildings in 2026, the rent for that year shall be paid at 30% of the market reference price; for 2027, the rent shall be paid at 50% of the market reference price.
3. For enterprises moving into high-quality buildings in 2027, the rent for that year shall be paid at 50% of the market reference price.
(II) Office Space Allocation Standards
1. Enterprises with operating revenue of 20 million yuan or less (excluding 20 million yuan) in the previous year and newly established enterprises: The preferential lease area shall not exceed 200 square meters;
2. Enterprises with annual revenue of 20 million yuan or more in the previous year: The preferential rental area shall not exceed 200 square meters for every 20 million yuan of revenue;
3. The total subsidized rental area for a single enterprise shall not exceed 5,000 square meters.
Enterprises may lease space as needed; any area exceeding the allocation standards shall be paid for at the market reference price.
VII. Validity Period
This plan shall take effect on the date of issuance and remain valid until December 31, 2027.
