This year, there have been significant changes in investment promotion efforts.

In particular, various new approaches have emerged in Guangdong.

Overall, the core strategy is to “break the deadlock with decisive action.”

Under the traditional model, efforts were piecemeal and superficial.

The root cause lies in the lack of a systematic approach to investment promotion.

Resources and information were not shared; departments operated in isolation without coordination; and there was a lack of synergy in implementation.

Whether in terms of investment promotion methods or shifts in thinking, the process has fallen into a state of “fragmentation.”

This trip to Guangzhou marks the fifth stop for the “Activating Further Progress” closed-door meeting.

We will systematically develop a set of practical, actionable, and valuable methods covering promotion, project sourcing, and corporate matchmaking.

On-site, we will identify projects in your respective regions and facilitate matchmaking with companies.

Here, you can both expand your professional network and gain practical experience.

Our sole aim is to help investment promotion professionals find actionable strategies, connect with relevant resources, and engage with peers.

※Please note: There is no fee for this event, and spots are limited.

Scan the QR code to register

01 Breaking New Ground in Investment Promotion: The Greater Bay Area Takes the Lead

Since the start of the year, Guangdong has seen significant investment promotion initiatives.

Each one is breaking with convention and shifting the mindset.

In March of this year, Shenzhen fired the “first shot” with its zero-rent initiative.

The Municipal State-owned Assets Supervision and Administration Commission proposed to centrally allocate 100,000 square meters of industrial park resources owned by municipal state-owned enterprises to provide “low-cost, high-quality” industrial space for small and micro-sized tech startups entering the parks.

Through district governments, technology companies that meet the relevant policy criteria can be selected to enjoy rent-free benefits for up to two years.

Guangzhou is not to be outdone.

Nansha District, guided by its “8+2+3” industrial framework, has launched a “zero-rent” industrial development partnership model to attract investment.

Huangpu District has allocated 150,000 square meters of industrial space from district-owned state-owned enterprises to pilot the “zero-rent” policy.

Notably, Guangzhou has also pioneered the principle of “not judging success solely by output per mu.”

During the approval process for industrial land projects, the city has eliminated the requirement for performance guarantees based on industrial input-output indicators.

Clearly, this series of measures is by no means a short-term “stopgap” for attracting investment.

From the local government’s perspective, it has stepped back from its role as a “regulator” and moved to the forefront as a “partner.”

Last year, a relatively independent investment promotion agency was established for the first time with the inauguration of the Office of the Guangzhou Municipal Investment and Development Commission.

The primary aim was to leverage the Municipal Investment and Development Commission’s overarching management functions, coordinate citywide resources, and form a joint investment promotion team comprising the “Municipal Investment and Development Commission Office + state-owned enterprises + districts.”

This reflects a profound shift from fragmented efforts toward a systematic approach to breaking through challenges.

Therefore, investment promotion efforts must unite like fingers forming a fist or grains of sand building a tower; establishing a systematic approach to investment promotion is the core of seizing industrial initiative and securing long-term competitiveness.

02 Systematizing Investment Promotion: Moving Beyond Piecemeal Efforts

The greatest fear in investment promotion is “fragmentation.”

Various scattered attempts rarely yield tangible results.

Many investment promotion professionals are perplexed: they’ve created promotional presentations and attended trade shows, yet failed to attract target companies.

They lack the energy to actively seek out projects daily, and even when they manage to find leads, few of the companies actually have investment needs.

When a region finds itself at a competitive disadvantage and is no longer the sole option for a project, many investment promotion professionals are forced to make concessions.

Faced with these challenges, they often resort to piecemeal efforts rather than executing a systematic, coordinated strategy.

At the event, we won’t just pile on abstract theories; instead, we’ll identify problems, present case studies, and offer practical solutions—helping you avoid wasted effort in your work.

By truly moving beyond “fragmented” actions and demonstrating “how we do it,” we enable you to adapt these approaches to “how you should do it.”

At the “Activate and Go Further” closed-door meeting in Guangdong, we avoid generic discussions and instead use “logical breakdowns and systematic organization” to build a comprehensive framework of thinking and methodology.

For example, when a company clearly expresses investment interest but refuses to reveal its true intentions, making it difficult to pinpoint the core issues during project negotiations.

We don’t just talk about uncovering needs; we explain how to use the “SPIN Model” to systematically break down the process, step by step, to identify those needs and break through when facing a disadvantage in investment promotion.

Previously, at the “Activate and Go Further” conference in Chengdu, what left the deepest impression was:

A director of investment promotion who had traveled all the way from Guangdong, carrying local investment brochures with her.

She mentioned that if any companies were considering locations in South China, she would welcome their recommendations.

Behind this was a desire to connect with more companies and ensure that the region’s investment advantages were noticed.

In investment promotion, we start by diagnosing issues based on five key pain points. We present the marketing strategies we’ve developed for local government industrial parks, demonstrating how to clearly communicate a region’s local advantages and investment environment using language that companies can understand and find compelling.

We don’t just share best practices; by breaking down the issues, we ensure everyone understands “how to do it,” as well as “why it’s done this way” and “what each step entails.”

In investment promotion work, we transform scattered, fragmented efforts into a structured, logical, and systematic practical approach.

When it comes to project information—whether regarding sourcing channels or identifying corporate contacts—this is a top priority for everyone.

[Investment Network] has built precisely such a platform to create “connections” between investment promoters and corporate decision-makers.

Importantly, to enhance your experience, we will provide every attending investment promoter with “exclusive phone privileges.”

On-site, we’ll filter “projects that match your region,” allowing you to directly contact companies interested in investing.

The core objective is this: by choosing the right tools, you can identify key decision-makers, transforming investment promotion from a “passive wait” into a “proactive approach.”

This is not merely an exchange of experiences, but an opportunity to connect deeply with “experts in investment promotion” and collaboratively refine your investment promotion strategies.

When we move beyond “fragmented” efforts and shift toward “systematic” collaboration, the challenges that once puzzled you may be easily resolved through the exchange of ideas; the methods you’ve long been trying to figure out may be learned and adapted through case studies.

Effective investment promotion insights require face-to-face exchange to be fully grasped; valuable investment resources demand in-person engagement to be utilized efficiently.

So why not scan the QR code to register? Join us in Guangzhou on September 17 to unlock new possibilities for investment promotion and take a crucial step toward a systematic breakthrough.