Now, the difficulty of attracting investment has become a widely recognized challenge across the country.

And this "difficulty" begins right at the very first step: finding project information.

Good projects never just come to you—you have to actively seek them out.

But putting this into practice has become a real challenge.

Attending trade shows to cast a wide net is costly yet yields low conversion rates; searching for information online wastes energy on fake leads.

When it comes to investment promotion, where exactly should we look for projects? And how should we go about it?

On September 24th during our live stream, we’ll focus on “uncovering projects,” breaking down the process and exchanging methods with fellow investment promotion professionals.

After all, the right approach is the key to avoiding detours.

01 Don’t Let Information Gaps “Choke” Your Progress

Currently, corporate investment sentiment has slowed, and the number of viable projects has decreased significantly compared to the past.

Although investment promotion departments across the country are frequently rolling out new strategies, the results have been less than satisfactory.

On the surface, it appears that there are too many applicants for too few opportunities, with projects becoming a scarce resource and competition between regions intensifying.

But looking deeper, the real bottleneck lies in the information gap between investment promoters and enterprises.

Investment promoters struggle to keep pace with companies’ site selection trends, and their access to project information is often delayed.

By the time they identify a project, they often discover that the company has already engaged in multiple rounds of discussions with numerous other regions, or has even reached a preliminary agreement.

Alternatively, by the time they manage to contact a company, the company no longer has any site selection needs.

In fact, even when companies are willing to invest, they often cannot directly contact investment promoters.

On the other hand, this information asymmetry is also evident in investment promotion efforts.

Although promotional videos and investment brochures have been produced, their reach is limited, and many potential companies cannot be reached.

Even if a company sees the promotional video and wants to inquire about key issues such as “logistics costs” or “supply chain support,” there are often no direct channels for communication.

When the communication chain is broken, investment opportunities may be lost.

All these forms of information asymmetry are essentially caused by the lack of an efficient, two-way communication mechanism between investment promoters and enterprises.

Information flow is one-way and delayed, rather than real-time and interactive.

However, the 【Investment Promotion Network】 has established an effective connection between investment promoters and companies, allowing both parties to communicate directly and exchange information.

The ability to establish effective connections—timely capturing corporate trends, responding to inquiries, and building trust—has become the key to securing investment leads.

02 Leverage Channels to Identify Projects

How can you identify high-quality projects? How can you establish effective connections with companies?

Next, we’ll focus on three main channels:

✓ Industry Trade Shows

Do you find that attending trade shows yields limited results and low conversion rates?

The problem may not lie with the exhibitions themselves; most exhibitors simply cast a wide net, so results are naturally hard to guarantee.

First, target vertical industry trade shows.

If you’re targeting AI companies, focus on AI trade shows; if you’re expanding into biopharmaceuticals, target biopharmaceutical industry conferences.

The quality of resources at these specialized events is far superior to that of general-interest trade shows.

More importantly, the real work happens before the event.

Check the list of exhibitors on the official website in advance. After screening target companies, if you can make an initial phone call, introduce yourself and schedule a meeting at the event.

Next, conduct in-depth research.

What are the latest developments at your target companies? What are their site selection requirements? What are their core business operations?

For example, if you learn that a company is establishing a production base in East China, you can directly address this during the meeting: “We understand your company is setting up a production base in East China; our park’s location and supporting facilities are a perfect fit.”

Additionally, prepare some “icebreakers,” such as corporate financing guides or summaries of industrial policies. By addressing the pain points that truly matter to the company, you can quickly open the conversation and facilitate deeper dialogue.

Only by being fully prepared can you demonstrate professionalism during communication and leave a reliable impression on the other party.

Additionally, timing is crucial. Visit on the first or second day of the exhibition, as company executives are typically present at their booths during this time; missing this window may mean you’ll only be able to connect with the operational team.

✓ Industry Associations

Industry associations are a valuable channel that should not be overlooked in investment promotion efforts, as they hold a wealth of resources for high-quality companies.

For example, the Electronics and Information Industry Association and the Automotive Industry Association can typically recommend companies with reliable credentials and a strong willingness to collaborate.

It is recommended to start with local associations, leveraging government endorsements or connections through local community leaders and alumni networks to establish stable relationships with them.

Next, when engaging with the association, the key is to articulate your needs precisely; it is best to break them down into specific, clear details.

For instance, specify “an electronics component company with an annual output value of 100 million yuan and expansion plans in East China,” rather than a vague request like “looking for an electronics company.” This allows the association to match resources accurately.

Additionally, events such as salons and forums frequently organized by associations provide excellent opportunities to identify potential projects.

Take the initiative to apply to co-host or participate in these events—for instance, by sponsoring an industry exchange meeting.

This allows you to both present your region’s strengths on stage and engage in one-on-one discussions with participating companies—an approach far more effective than simply requesting a list of companies.

When communicating and promoting to companies, emphasize your own strengths and leverage local industry leaders or anchor enterprises to attract interest.

At the same time, remember to focus your conversation on the company’s needs and pain points—avoid talking solely about yourself.

✓ Government-Enterprise Matchmaking Tools

If your offline energy and resources are limited, online information platforms become an indispensable source of project leads.

However, online information is a mixed bag, and it can be difficult to distinguish fact from fiction.

Using platforms with business registration data to screen projects is time-consuming and often fails to directly reach company decision-makers.

[Investment Promotion Network] is dedicated to solving this problem by providing the latest and most reliable project leads.

To bridge the information gap between investment promoters and enterprises, we have established channels that enable direct communication between both parties.

【Investment Network】promptly identifies companies’ site selection needs and has currently aggregated over 2,500 projects, covering multiple regions and industries.

Every project listing undergoes multiple rounds of manual verification to ensure the company’s investment intentions are genuine and valid.

Most importantly, once an investor identifies a potential project on the platform, they can contact the company’s decision-maker directly, bypassing the inefficient process of multiple intermediaries.

Right now, the platform is also launching an exclusive trial offer: simply scan the QR code and fill out the questionnaire to receive free calling credits and experience “direct project contact” firsthand.

After using up your call credits this month, you can receive an additional industrial research report covering multiple sectors, including embodied intelligence, low-altitude economy, and new materials.

All reports are based on real data and professional research, providing in-depth analysis of industry trends to support investment promotion efforts.

This is not only a great opportunity to access high-quality resources but also a valuable tool to advance your work—why not join the experience right away?

In Closing

The primary challenge in investment promotion lies in project information.

The information gap and broken communication chains are the real obstacles standing between investment promoters and promising projects.

While traditional channels for project sourcing remain effective, the [Investment Network]—which facilitates two-way connections between government and enterprises—offers a more efficient new alternative.

By reducing information asymmetry at its root, it allows investment promoters to stay one step ahead and reach projects directly.

Don’t let information delays cost you opportunities—try this tool that cuts through the red tape and gives you a head start.

This live stream is designed to share insights and methods for project sourcing.

By using the right methods and tools to effectively connect with enterprises, you can accurately identify promising projects and secure them with confidence.

We’ll be waiting for you in the livestream on September 24—let’s turn “difficult” into “easy” together.