Economic data for the first half of the year is out, and China's GDP grew 5.3 percent year-on-year!

The momentum of economic growth all depends on the vitality of enterprises and the market. From the central to local governments, governments at all levels are giving enterprises thick soil for growth and optimizing the business environment.

Last month's launch of "Hunan Province to promote the optimization of the business environment to enhance a number of initiatives" (referred to as: Hunan business environment 29), from the realization of the policy, to fair competition, to cost control, each of which hit the pain points of enterprises.

For our front-line investment people, the policy is good or not, it all depends on whether we can help enterprises to solve the knot, clear the accounts, into the project negotiation of the hard bottom.

01 policy services to make the commitment visible

The same type of policy may be issued by the provincial, municipal and district departments, and may also involve the intertwined management of industrial information, science and technology, finance and other lines, into the "fragmentation" state.

Enterprises, even if they know that there is a policy, do not know where to go to get the complete information, and are not clear about which policy to use.

For example, a traditional manufacturing company that has just been transformed may be eligible for "digital transformation subsidies" or "small and micro-enterprise support policies".

But because they don't know the priority of the two policies and the stacking conditions, they don't dare to apply for them, or even mistakenly think that they can only choose one and miss out on the dividends.

To address this policy "not find all, not allowed to find" the problem, Hunan Province, the centralized release of enterprise policy platform on-line.

Whether it's industrial support for the manufacturing industry or R&D subsidies for high-tech enterprises, enterprises can open the "Xiang Yi Office" to make one-click inquiries.

For our investment promotion people, when we take enterprises to visit, we can open the platform on the cell phone to explain article by article, and we no longer need to turn over a bunch of documents and make a bunch of phone calls to verify.

For example, when talking about cooperation with new energy companies, you can call up the land policy and subsidy standards for photovoltaic projects on the spot, and the companies will feel that the "transparency" is full.

Sometimes, the other side may also ask: "You said the subsidies, really can get?

"I'm afraid that the material is piled up in a mountain, run through the legs, wear out the mouth, but may not be able to do a good job, the time is also taken into account.

Hunan's new "no application" policy replaces verbal assurances with concrete evidence.

Enterprises do not have to run, do not have to report, eligible for automatic enjoyment, to avoid "policy can not be found, the preparation of materials and materials, the declaration process is long" and other issues.

An analogy, a food processing enterprise, as long as to achieve the standard of the enterprise, the VAT reduction will be directly to the account.

This "zero errand cash", than any words can impress the boss.

Whether it's Hunan's "Xiang Yi Office" or Zhejiang's "Zheli Office", the core is to make the policy "transparent and traceable".

Wherever the investment, we can use this idea to talk about the project. Less talk about "we have a policy", more talk about "how to honor the policy, who has got".

02 Market regulation with fairness to break the involution

Foreign enterprises, especially high-tech enterprises, large-scale manufacturing projects, often worried about "local protection".

For example, when bidding, quietly set some thresholds: must be locally registered subsidiaries, to have a local performance certificate.

Enterprises obviously have the strength, because of these neck-breaking conditions, can not get the project.

Hunan launched the "machine tube bidding", from the bidding documents to evaluate the results of the out, the whole process by the system control, human intervention space is almost zero.

When talking about an automotive parts industrial park project, companies that ask, "Will we be discriminated against when we bid for government orders?

"We can just say: bidding by the "machine referee" to say, the national enterprises are treated equally.

This, Zhejiang has taken the lead in trying. For example, a clear ban on "unreasonable qualification conditions": in the bidding documents, shall not be set up "local registration years" "must have a local branch"  and other exclusionary The terms and conditions of foreign enterprises.

Relying on the standardized bidding environment, Zhejiang attracted a large number of new energy, digital economy enterprises.

In fact, no matter where, the enterprise to be not "geographical care", but "a bowl of water end flat", the technical hard power to say.

We investment, rather than emphasize "we have fewer local enterprises, competition is small", rather than say "our evaluation standards are open and transparent, who meets the standard who is on" this certainty, than any preferential to make enterprises feel at ease.

There's another thing that gives companies a headache, and that's kicking the can down the road between government departments.

"Is this under the control of the Development and Reform Commission or the Bureau of Industry and Information Technology?" "The information has been submitted three times, and they all say they are missing something, but no one tells me exactly what is missing."

Hunan's "can't do anything" window is to give this kind of problem an "exit".

In the investment, if the enterprise complains about the "approval process is stuck", we can say that "we park special project steward", and combined with the enterprise case to increase the persuasive power:

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The last auto parts plant, the ring, the ring, the ring, the ring, the ring, the ring. Last time there was an auto parts factory, environmental assessment and fire approval stuck for half a month, the project manager directly with two departments of the people on-site office, 3 days to get it done. You see this is their project schedule, from signing to starting construction xx days faster than expected."

Either way, the core is letting the organization know that "someone is accountable for the results".

03 Elements of protection to help enterprises save money

Many places will only say "we have low costs", but asked "how much lower, how to save", they are stumped.

Hunan's new policy in logistics, energy, financing, one after another, moves to help enterprises "save money".

The core is, do not draw a big cake, the "low cost" split into enterprises can touch the real money. This method can be used anywhere.

For example, in the face of a Guangdong textile enterprises want to relocate factories, do not generalize that "we are cheap manpower", you can give the enterprise to calculate an account:

"In our place, the monthly salary of workers than the Guangdong 800 yuan lower than the 100-member workshop to save 80,000 yuan per month; logistics to take the Shipping to Shanghai, each ton than the highway to save 50 yuan, a year to transport 1,000 tons to save 50,000; our park and shared warehouses, do not have to build their own, the rent can save 30%. These three items together, a year can save a considerable amount."

Different places, the advantages also make a difference. Whether it is Hunan's "waterway logistics concessions" or Sichuan's "hydropower cost advantage", the essence is to give different enterprises to calculate different accounts.

The other party is ceramics, metallurgy and such high energy-consuming enterprises, focusing on time-sharing staggered electricity "difference"; is an export-oriented enterprises, focusing on the port miscellaneous charges comparison;

is agricultural and sideline product processing projects such as logistics, can be an example: "an annual transportation volume of 100,000 tons of citrus processing plant, a year, a yearly fee of $10 million. 10,000 tons of citrus processing plant, a year can save xx million freight, equivalent to earn more xx million net profit."

This kind of concrete figures, often more convincing. What companies want is not "your costs are low", but "how much can we save in your business?

For small and medium-sized enterprises (SMEs), such as garment processing factories and electronic assembly factories, working capital is what is most lacking.

Hunan's emergency loan system and relief fund pool can help enterprises solve the problem of "not being able to repay the loan when it is due".

If we have this kind of financial support policy in our local area, we can say to the enterprises: "As long as the orders are stable, don't worry about the broken capital chain, the government will help you to take the bridge funds."

This kind of policy can make enterprises feel that they "understand our difficulties and really help us".

To summarize, Hunan's policy is to solve the problem of trust with service, the problem of fairness with market regulation, and the problem of money with factor protection.

The attractiveness of the business environment policy is not in the provisions of how beautiful, but can not be transformed into a "business understand the benefits".

We can learn this logic no matter where we are in the investment, less talk about "what we have" and more talk about "what we can solve for you, how to solve".

Enterprises see the real money benefits, will feel that "this place allows me to rest assured that I can do, can make money," the settlement of natural and logical.