"Standardize local investment promotion and strengthen the disclosure of information on investment promotion."

Such instructions are transmitted from the central government to the local level.

The requirements for investment work, higher, newer and more detailed.

In the first half of this year, many places explored various ways of playing.

Project access with new tools, investment services on a more comprehensive.

A variety of resources to find projects, research enterprises upstream and downstream, but also combined with AI to answer questions.

Investment to enhance competitiveness, the key is to combine forces, systematic promotion.

01 new situation new playing method

In recent years, a series of policy documents have been issued.

Once again, a clear red line and bottom line for investment.

Some people say that the traditional way of investment does not work.

We believe that the project attraction is not a battle between the old and new ways.

Rather, there is no way to apply the method to the extreme, falling in the actual work.

This year, many investment people are asking, in the new situation in the end how to do?

In the first half of the year, the "tea will be friends to talk about investment" thinking salon, traveled through Suzhou, Chengdu, Beijing.

We sat around with foreign offices, investment promotion bureau chiefs and investment promotion leaders from all over the world to learn from each other, share experiences and resources.

In Suzhou, the focus was on exchanging project customer acquisition solutions.

"Recommend us more investment projects!"

Basically, the mantra of the investment promotion chiefs when they go out to visit.

On the scene, I heard a director of investment frankly:

"Investment almost ten years, 60% of the time on the road. Outside, it's hard to get project leads, and I'm worried about the loss of local businesses."

Special exhibition, five investment promotion team to compete for the same electronic information project.

Traditional methods such as universal investment and investment promotion meetings are still effective.

However, in today's white-hot competition, industrial investment more need to use good tools to find projects.

In Chengdu, focusing on the "needle in the haystack" to "direct connection docking".

"The establishment of the office in Shenzhen, in order to use local contacts, associations deep into the industry, to dig some enterprises."

But after establishing contact with the project side through layers of relationships, the other party was found to be a salesman.

A director of investment promotion, the scene so revealed.

The core of the investment work is to penetrate the layers of relations directly to the decision makers.

[Merchants network] to do this, the person in charge of the park every time to dock the enterprise "key people".

In Beijing, to explore from 0 to 1 to build investment competitiveness, the key in the resources and professional dual empowerment.

At the scene, an investment director's speech was impressive.

He mentioned that investment promotion can't be done alone, but must mobilize the enthusiasm of different departments to draw a good "concentric circle" together.

The competitiveness of investment comes from the systematic combat, the hands of project information is only the starting point, understand the industrial policy, industry trends, in order to chat with enterprises to a channel.

Investment promotion can not only rely on printing manuals, send folders, to find a channel that can reach the enterprise.

In the end, attracting investment is a systematic project, the fight is a real effort, hard power.

New tools to learn, the old experience has to change, each link has to be solid, which can adapt to the new situation of investment.

02 Looking for projects will follow up

Enterprise investment, increasingly cautious.

In the "Tea and Friends Talking about Investment" Thinking Salon, we have exchanged with you:

How to find project information, docking enterprises?

Directors of investment promotion bureaus in various places have experienced it on the spot.

On the platform, the direct docking of enterprises with real site selection needs, saving the time to verify the authenticity of the project, looking for business contacts.

However, after the leads are found, how to communicate with the enterprises is more important.

It's worth mentioning that you should never give up so easily when you hear that a company's intended location is not local.

Site selection is a dynamic game process, the real needs of enterprises are often hidden under the "surface intention".

One of the investment promotion leaders of the open area shared that he had to do his homework before visiting companies.

In fact, following up on projects is all in the usual accumulation.

He has every time the other side of the industry chain upstream and downstream, major projects, the development trend of the door clear, enterprises ask what can answer, talk to the point, naturally willing to talk deeply.

Communication must have the skills to find a common topic, such as "our park already has a certain industry upstream and downstream enterprises.

From the enterprise familiar with the field of entry, and then patiently listen to each other's development plans, business problems, and slowly break down the barrier.

Enterprises are willing to become friends with you, will say the real idea of site selection, after all, the investment is to make money, site selection is certainly to calculate a comprehensive account.

The core is more than the advantages, but also to talk about strategy, don't just know what their own park, but also to the surrounding competitors park research thoroughly.

Focus on showing the unique advantages of "no one has what I have" in order to impress enterprises. In the follow-up process, but also think one more step, to help companies notice the details that they did not notice.

Investors use tools to efficiently sift out "real leads", and whether the project can continue to follow up depends on the enterprise's site selection requirements.

03 Raise the ability to play a combination

Invitation to investment is never a "one-man show".

We talked to several investment promotion bureau chiefs, they talked about:

"Bringing a good team, refining the iron army of investment promotion, is a very necessary thing."

Investors go out, on behalf of not only a personal image, but also the local human relations, industrial base, government services, a mirror of the business environment.

Before, we received an Indian enterprise found:

The other side is very important to the details of the price of electricity, plant floor height, environmental protection indicators, and other information, have to ask after the decimal point.

It can be imagined that if the enterprise asked for this information, can not answer the other side will think?

Now, many of the new investment people, struggling to find the doorway to systematic learning, in the face of complex industrial knowledge, cumbersome processes, all kinds of enterprises, inevitably overwhelmed.

The lack of professionalism and timidity at the negotiation table is the first pain point that needs to be addressed.

[Merchants Network] provides relevant courses, from the enterprise site selection strategy, the whole process of the project follow-up skills, to the negotiation method and communication skills, to create a course covering the whole life cycle of investment.

This is not only the transfer of knowledge, but also the sharing of real-world experience to help investment promotion people to quickly improve their hard power.

Practice has proved that investment promotion is more concerned about the combination of force.

Many investment people, the headache of information sent out, but the enterprise can not see.

Propaganda can not reach the target enterprises, and then the good information is sinking into the sea.

In [investment network] uploaded in the park carrier information, can be linked to potential investors, so that the traditional "one-way push" into the "two-way run to".

Up to now, enterprises have reached out to investment promotion people more than 7,000 times, so that the carriers in the park are really seen and paid attention to.

The promotion of investment is never a "face project", or blindly "widely publicized".

As a deep plowing ten years of investment in the old Secretary, in the "tea will be friends talk about investment" salon emphasized that the core is to find a business channel.

The second half of the year has begun, investment to avoid "involution", the project is really valued, has long been not "how much can give", but "can live well".

The most important thing is to capture the investment needs of enterprises. Then, the letter to move, rapid response, and follow the end.

For investment management, there is no sound organizational mechanism, there is no way to carry out in an orderly manner, to achieve the desired results.

Next, [Merchants Network] from the integration of customer resources, carrier data management, project progress tracking to teamwork, to build a standardized management process.

This year, we have traveled to Suzhou, Chengdu and Beijing, where foreign offices, investment promotion bureau chiefs and investment promotion leaders are immersed in a strong atmosphere of mutual learning and appreciation.

Not only the sharing of investment experience, but also through the [investment network] and enterprises to produce effective docking, constantly throwing questions, the formation of investment circle, as well as learning the project to get to follow up the method.

In the second half of the year, "tea will be friends talk about investment" thinking salon, will go to Guangzhou, Shanghai and other cities to meet with you, looking forward to you to bring investment experience and innovative ways of communication, follow-up registration to participate in please pay attention to the public number of the relevant content of the push.