More than one investment promoter was heard to speak of, "There is never enough time."
Looking for project leads, docking to negotiate projects, inspection visits to enterprises ...
Every step of the process is a race against time.
Running on the spot during the day and organizing information at night; talking about projects on weekdays and keeping up with the progress on holidays.
The month of June is now half over, and the results of the first half of the year have been finalized.
The second half of the competition, investment from where to start?
Who are grabbing the project! Your resources, thick enough, fast enough, accurate enough?
We will talk with you, the key actions in the investment work, June 25 (next Wednesday), the live room do not see.
01 project hunter every second
Merchants, where does the time go?
According to research, nearly half of the investment promotion team has the problem of fuzzy division of labor, and the work state is often "wherever needed where to move".
Contact a potential project, on average, you need to make 10 phone calls, bouncing around to contact three or four people, and ultimately to reach the key people in the enterprise.
The time is then consumed with all sorts of chores, and long searches for people.
When stepping into the office, the investment promotion people will automatically switch to the role of "information hunter", they are buried in the enterprise database, the data table of the industry report, repeated screening, comparison, just to salvage from the many information and local industry matching project leads.
After screening out the targets, the real challenge has just begun -- reaching out to companies.
In order to get in touch with the key people in the enterprises, the investment promoters had to run around: entrusting friends and relatives, visiting chambers of commerce, looking for teachers and friends... Sometimes it took a week or even longer to pass through the layers of relations and make a match.
Even "strange tricks": some people disguised as job seekers, just to get the opportunity to interview with business leaders; some people in the industry forum tea breaks carefully create "chance encounters"; there are also people, in the waiting room to take the initiative to accost the target executives dealing with the work! ...
Too much energy is spent on contacting key people in the enterprise, while the time used for in-depth communication of the project and promotion of the docking time has been drastically compressed.
The improvement of efficiency often stems from the breakthrough of key links. Look at the efficient practice of this investment counterparts:
Selected a project of interest in the morning, the same afternoon, the phone has been directly to the hands of the key people in the enterprise. From locking the project information to the establishment of effective communication, the whole process only took less than half a day.
[Merchants network] is his work helper, when other merchants are still getting contact information around, he has been with the enterprise in-depth communication.
This tool eliminates the need for the investment manager to repeat the process of "finding people" and quickly reaches the decision makers of the target companies to grasp the golden opportunity for project matching.
02 Triple Determination Farewell to circling
What is the most precious thing in the hard battle of investment?
Not a huge amount of information, but certainty.
Determine the project needs to be real and reliable, to determine the first time to contact the project key people, to determine the accuracy of the information.
[Merchants Network] hits the pain points, builds a docking platform for government and enterprises, and creates triple certainty.
The first certainty, source control, lock the real demand.
The platform brings together 2500+ real and clear project information on site selection needs.
Relying on a strict manual review mechanism, a team of professional consultants conducts cross-validation and comprehensive research and judgment through multiple rounds of in-depth communication, focusing on the enterprise's core product profile, key site selection drivers, actual scale of operations, production line and carrier needs, and upstream and downstream ecological dimensions.
Every piece of project information has gone through layers of research and judgment to ensure that the project information presented is real and has site selection needs.
The second certainty is that the key decision maker is directly accessible at the click of a button.
The platform provides the real contact information of the key people in the enterprise.
Merchants can break through the communication barriers, skipping the long consumption of the front office circling, middle transfer, and compressing the path of communication to the shortest.
More time and energy will be focused on the project negotiation itself, to realize the efficiency multiplier.
The third certainty, key information, real presentation.
By saying goodbye to the inefficient work of piecing together fragmented information, the platform's project interface intuitively presents all kinds of information about the enterprise: reasons for choosing a site, business conditions, carrier needs and other information at a glance.
All information is manually input by professionals and undergoes several rounds of strict verification and proofreading, eliminating errors, omissions and lags in information.
Additionally, the double screening function of "carrier + place of interest" also allows investors to quickly find projects that match local resource endowments.
On this platform, at least 80% of the time spent on preliminary screening, cross-checking, and finding contact information is eliminated, allowing investment promotion to take the lead from the starting line of information acquisition.
03 Review and refinement skillful work efficiency
In the fierce battlefield of investment, time and efficiency is the core element of victory.
The first half of the race is now over, around the investment report card handed over, winners and losers gradually clear:
Some of the regional progress is smooth, the target reached a good situation, the monthly business docking, the project visit data remain stable.
While some places are still under pressure, the investment progress and the expected goal is still a gap, the urgent need to catch up in the second half of the year.
A merchant found when organizing the work log: the last 30 invitations, only six companies agreed to meet, of which only one has the will to choose a site.
The brutal and realistic figures record the journey of the investment promotion people.
Repeating the first half of the year, a lot of investment people are going out to investment, but the results are not satisfactory: the time investment is large, the lead conversion is low.
Where is the problem? Is the target industry positioning deviation, or project leads quality is not high? Or is it stuck in the "contact key person" link.
Facing the second half of the sprint, how to break the game? The answer lies in reaching more effective projects and key decision makers in less time.
Instead of spending energy on running projects blindly, it is better to make use of professional tools to directly contact the key people of enterprises with real site selection needs.
But only have contact information is not enough, the time and energy saved is the golden period for investment promotion people to enhance their competitiveness.
In fact, energy should be invested in researching the needs of enterprises, formulating investment promotion programs, fine negotiation strategies, and using professionalism to win the trust of enterprises, so that each project docking is more efficient.
Fast docking is the basis, professional ability is the guarantee. The investment team should be able to quickly reach the key people in the enterprise, but also have a solid industry research and negotiation ability, in order to effectively improve the project conversion rate.
On June 25, we will open the live broadcast, we invite you to talk about the current situation and challenges of the first half of the industrial investment, but also to discuss how to efficiently contact the key people of the enterprise, for the second half of the investment battle empowered.














