Investment in foreign countries, the cliché.

Which city, there is no office outside?

Most counties, there is a Beijing Office, Shanghai Office, in Shenzhen Office.

More than that, there are investment offices in Guangzhou, Suzhou and other places.

Particularly economically developed regions are extremely attractive for investment promotion.

In the case of foreign offices, where enterprises go, where the office.

Over the years, the pace of grabbing projects is also getting faster and faster.

Taking turns visiting projects around the world, companies are hosting the government for most of the month.

It is said that the investment in foreign countries, even the waist of the project were "cut off".

01 Looking for the project Ineffective docking too much

Investment work, as if the long march.

Project information acquisition is the "first kilometer".

The foreign personnel is the investment clues of the "scout", but also the enterprise investment knocking brick.

Some time ago, we chatted with several foreign investment people.

In the "tea will be friends talk about investment" thinking exchange, heard:

This year, the foreign task is also quite heavy, the number of docking enterprise assessment.

Placed on a monthly basis, the general visit to the enterprise as an important indicator.

Either you are visiting companies or you are on your way to visit them.

A director of investment in Shanghai, he has always adhered to the principle of investment is "fast, accurate and ruthless".

"Fast" that is, and the docking of merchants to fast, "accurate" is to provide services to accurate, "ruthless" is the project follow-up to die in the end.

[Merchants network] to solve the problem of effective docking with enterprises, directly help foreign personnel to find real projects, waiting for you to come to contact.

The director of the Shanghai Investment Promotion Bureau also mentioned that he would like to visit enterprises to find key people, but it is not easy to capture valuable information.

Calls to the receptionist's phone are either unavailable or unanswered, and are almost always ineffective.

When I finally got through to one, the call was hung up before I could say anything, so it was clear that it wasn't a key person in the organization.

Not only that, but when they visited the door at the address, they were turned away by the security guards.

With great difficulty, I knocked on the door of a company, and the receptionist let me leave a copy of the information to the leader, and then I heard nothing.

In fact, there is no chance of knocking on the door if you don't keep in touch with the company in the early stages.

Often docking enterprises, less than the Chamber of Commerce alliance, industry associations, hometown associations, these channels.

Then again, online information, visit colleges and institutes, spend a lot of time to find some enterprises.

It's not easy to dig into a few waist projects, but found that the sister city's foreign office pre-empted the docking, and finally directly be "cut off".

For example, a company in Shenzhen reflected that at most times a day, to receive staff from different places in Shenzhen as many as three times.

On the surface of the enterprise is not good to refuse, in fact, the cost of time is quite a lot, which is the embodiment of the mutual grabbing of business resources.

Last time in Suzhou, we talked face to face with the investment director, also said:

Now running to go to the north, the competition is also very fierce, investment pressure from the municipal level down to each industrial park, as well as the foreign investment in the various groups.

For each indicator, three numbers are set:

One is the bottom line, which needs to be ensured to be completed; one is the middle value; and the other is to strive to try to reach the target.

To reach these targets, finding the key people in the organization is the "first battle".

In order to connect with the enterprises, the foreign investment promotion has a separate circle, there are in the group called to recommend the project, there are also between each other to swap projects.

How to capture the dynamics of the project site selection, direct contact with the enterprise, is also a problem of investment work.

We strictly selected projects, many reviews, daily updates. The real projects have been found and are waiting for you to contact them directly.

Enterprise resources are rare, and effective docking is even more valuable.

02 Part-time temporary establishment

Investment work, always heard:

Mapping "what enterprises want", promote "what we have".

This sentence, professional connotation is very high.

Particularly in foreign investment, some places are temporarily formed, the staff structure of the current situation of uneven.

We see, engaged in the work of investment in non-specialized personnel, the first time to come to the "two eyes, a black eye".

Somewhere in Shenzhen Office, respectively, from the townships, development zones of different departments. However, their previous work experience has nothing to do with investment promotion.

At the same time, although all in Shenzhen to carry out the station, but they also need to undertake the unit's other day-to-day work, can only use the remaining time and energy to carry out investment promotion.

In this way, the foreign investment work has become a "side business".

Whether it's multi-tasking or busy scheduling, there's not enough energy to tap into projects and dock with companies, and there aren't any docking channels.

At the same time, the first contact with the foreign investment promotion, for sensitive information does not form a certain insight.

Often run three or four enterprises a day, catching different venues, but a few months down the road, docking on a handful of projects.

It took a lot of time and a lot of expenses, but the results were not good, and the leaders above were not satisfied when they were supervised.

[Merchants Network] has screened the real projects, facilitating the effective contact between the foreign investment personnel and the enterprises, and the spontaneous formation of mutual exchanges and docking.

So do down, the resident investment will not be no target, no direction, no docking all kinds of "running around".

It is worth mentioning that, in contact with enterprises, but also in advance to do their homework, industrial planning, park support, carrier parameters, upstream and downstream enterprises as a matter of course.

Particularly on the core issues of concern to investment enterprises, the feedback efficiency must be high, otherwise it is easy to miss the node of the project to promote.

Once there is contact with the enterprise on the "excitement", that is the active docking investment opportunities.

The investment intention of the enterprise, from the beginning of the docking, negotiation, to the invitation to visit, clear investment direction, and ultimately landing, are a long process.

Practical experience has proved that only understand the industry, understand the industry, precise policy can be with the enterprise "the same frequency", in the project docking have more common topics.

Outside investment, is more than a layer of business, more than rivals stand in the business perspective to do a step.

03 overseas tide tied in the second-tier cities

Overseas investment, the establishment of offices.

Previously, a Hubei office in Shenzhen, the person in charge of investment promotion mentioned:

Resident personnel, that is, in Guangdong-Hong Kong-Macao Greater Bay Area's "clairvoyant" and "compliant ear".

Find the right people, knock on the right doors and act fast, he said.

Last year, I saw the information that a new energy battery company in Guangdong was planning to expand its production, so I found the right person in charge of the company.

In the process of visiting the entrepreneurs, we learned that the enterprise is in Shandong, Fujian and other places to visit the site.

The chairman of the enterprise, concerned about whether there is a suitable carrier, whether the recruitment of labor is convenient and other issues, the first time the investment promotion people to seize the key elements of site selection.

In the face of fleeting information, on the one hand, to get in touch with enterprises, on the other hand, to report to the provincial government.

At least, it went well in the promotion of the project, and the most important thing is to contact the right people.

With real project matching in [Investment Promotion Network], you can directly contact the key people of the enterprises.

From the provinces and cities in the past, to urban areas and counties today, there are foreign offices from all over the North.

More and more second-tier cities are also seeing a wave of foreign offices.

Now look, there are also different places in the same province, will be sent to the capital city of the project matchmaking.

For example, in Sichuan province, there are units in different places that have chosen to set up offices in Chengdu.

"Investment promotion and regional cooperation" is the main work of the foreign investment promotion, but also the biggest reason for existence.

In addition to being exposed to information about business investment, it is more important to understand the latest market hotspots and cutting-edge technology at the moment. It plays an important role in understanding new industries, updating the concept of enterprise development, and matching the optimal choice of the market.

As early as 2020, Kunshan said:

One of the main functions of the Shenzhen Office is to focus on the Guangdong-Hong Kong-Macao Greater Bay Area, to actively carry out investment promotion work, and to assist in cooperating with the city's investment promotion activities in the Guangdong-Hong Kong-Macao Greater Bay Area.

For some places, accurately undertaking the transfer of industries from first- and second-tier cities is an extension of the industry following the past investment in targeted areas only.

Many places, is no longer a short-lived group "go out", or run an investment promotion meeting, but to send "Merchants" stationed down, in-depth follow-up, to the destination of the continuous release of investment "gravitational pull! "

But it's not just a matter of getting the job done.

But business investment is also becoming more and more "picky", is no longer only a demand for production space.

Rather, in supporting, resources, orders, recruitment, financing and other aspects of the comparison of value-added conditions, which also allows the "election" of the governments and parks around the intensified competition with each other.

Often at this time, it is most important to capture the key players in the business. After all, effective investment information, not everyone can grasp.

So, the foreign investment in the beginning of the project, we must find the key business people, otherwise the follow-up are ineffective action.

No matter where the establishment of foreign offices, the first good investment work, "the first kilometer", to find the real investment needs of enterprises key people.

Finally, [investment network] limited time members to experience, real projects have been found, waiting for you to contact directly.

May 14 to June 13 period, in the platform successfully released 2 real carriers, and through the audit, you can get a telephone rights and interests, but also to unlock the "project follow-up process and case analysis" course, come to participate in the member experience, to get the telephone rights and interests to contact the enterprise directly!