New investment policy, one after another.

The former Shenzhen zero rent, followed by Guangzhou cut indicators.

I heard that the first-tier cities do not assess the output value of the tax?

Guangzhou released "investment and development 10", one of which is:

No longer "mu average on heroes" as the basis for betting on investment.

Is it the local leaders who dare to do something, or do they know more about the industry than the enterprises?

When the economically developed regions have action, or will be the country's new window to attract investment.

01 first precedent for enterprises to cut the target

Investment work, spending money must be effective, ineffective must be accountable.

This sentence, every time you communicate with the government can always be heard.

Before, an investment director mentioned:

Local introduction of A business, how many resources invested, how much revenue is expected to bring, these have plans and goals.

Basically, in order to get the financial incentives, the investment enterprises need to meet certain conditions.

In other words, the acreage is still to be discussed.

Over the years, many places in the "bet on investment", focusing on several aspects.

For example, the intensity of investment, mu output value, industry driven, jobs and so on.

First signed a good legal instrument, agreed to "what I do, you must also do what".

Or, "what conditions you achieve, I should also meet what conditions" after the investment work can be officially launched.

We have seen that "mu average tax" and "mu average investment" are important indicators for measuring the performance of enterprises.

At this stage, the external situation is complicated, the enterprise investment is slowing down, the task of investment is heavy.

So, to "acres of heroes", should not the theory?

Some time ago, the first-tier cities pre-empted the release of a new policy:

Guangzhou City to further promote the development of enterprise investment in a number of measures (the first batch), referred to as the "investment in the development of the 10".

Reading through the document, brief and concise, a total of 10 measures.

From the content point of view, covering land, examination and approval, factor protection, service mechanism and other aspects.

Of these, the sixth is the focus of investment attention:

Newly introduced industrial land projects, no longer to the investment intensity, production value, tax and other commitments as the basis for the recovery of the land, penalties and enterprise loss of trust.

And, the "input and output supervision agreement" will be adjusted to "investment service assessment agreement", significantly reducing the assessment of the number of years and frequency, and at the same time, for the signed agreement project to provide 20% of the assessment of the flexibility of the adjustment of space.

As far as investment is concerned, it is no longer based on the "acreage of heroes" as the basis for betting with invested enterprises.

This marks a new level of industrial investment in Guangzhou, and also provides a new window for the country to attract investment.

Importantly, it reflects the government's deep understanding of the laws of the market, as well as its ability to accurately grasp the demands of corporate investment.

After the introduction of Guangzhou's "10 Articles on Investment and Development", a director of the Investment Promotion Bureau made a bold statement:

If his city in central China can go ahead with this program earlier, the result should be good.

He also mentioned that the economy now depends on who seizes the first opportunity.

What is being done in the economically developed places, if the lagging cities also have forward thinking, the result may be unexpected.

The most impressive statement is that the key to good local development lies in the courage of the "hand" to do it.

This time, Guangzhou directly breaks the inertia of thinking, the core is to give enterprises to untie, so that they can lighten the load, focus on their own development.

The first-tier cities, take the initiative, the leaders of all departments from top to bottom dare to do, dare to do, dare to do. On the contrary, the smaller the place, the more afraid to break the deadlock.

Some places, or a simple and rough way of assessment.

For example, some areas may require that the average tax revenue per mu of a new industrial project after commissioning be no less than 250,000 yuan per mu, 150,000 yuan per mu, and so on.

Failure to meet the target, the light is a fine, the heavy is to recover the land, a variety of rules and regulations of the restrictions, inadvertently distorting the allocation of market resources.

Based on the status quo, the conditions of the investment enterprises around the attraction, but also the implementation of the book?

02 acres of assessment whether the status quo is appropriate

In a provincial investment meeting, the founder of the new energy vehicle enterprises said:

Last year, when the policy said that the land, "common cultivation of the industry", this year, the audit team stationed to understand that the betting agreement The "cultivation" written in the agreement is actually an "assessment".

In the attraction of investment, many places adhere to the "mu on heroes".

Particularly industrial land projects, the pursuit of "inch of land output inch gold".

The minimum cost of resource elements to obtain the maximum output benefits.

For enterprises, the need to reduce the burden, enhance investment confidence.

The local investment appraisal mechanism and content has an important impact on the competitive market environment.

Guangzhou proposed for the first time, no longer "acres of heroes" as the basis for betting with enterprises, which stems from the adaptation to the status quo of industrial development and pragmatic attitude.

In terms of investment, for investment enterprises to give tolerance and sincerity, the local government is also willing to shoulder to shoulder with enterprises.

To look at it from another angle, this is also the market environment changes forced the transformation of investment work.

It is worth mentioning that the fitness of the investment enterprise and the local industry, focusing on the assessment of the type of industry and the fit of the industrial base.

Rather than, simply look at the investment intensity, mu average production value/taxes and other aspects.

Previously, visiting the northern counties, it was found that the enterprises that fulfill the requirements of production value and tax revenue are not in the main scope of the local industrial development direction.

County-level economic development zone, with 30 key enterprises, mainly in the field of biomedicine, equipment manufacturing, new materials, eco-home visits, etc., and the county investment is very much focused on the project's large and small, mu average production value of more or less.

Eventually, the result is that the difference in the scale of output value between the various categories is not large and small overall, the leading industries are not clearly identified, the direction of development is not clear.

Currently, by adjusting some of the past too strict or rough restrictions, try to create a more relaxed and flexible investment environment for enterprises, is also a kind of investment strategy.

In Guangzhou, changes in the competitive landscape of the automotive industry have far exceeded the resource and capacity boundaries of half of the small and medium-sized enterprises (SMEs).

When Huawei's LiDAR, which can be installed in millions of mass-produced cars through the five-world model, how do dozens of LiDAR innovators cultivated in other regions can compete in terms of cost and performance.

These are not a single enterprise can be solved through scientific and technological innovation, is the government investment promotion departments must face the reality of the industry.

If the idea of "acres of heroes" is still in place, most of the region's automotive industrial parks will eventually face the dilemma of not being able to recruit business.

This is not Huawei's problem, but the investment promotion strategy and industrial development is not suitable with the logic.

All over the investment work, the need to improve the retention rate of enterprises on the basis of stimulating business investment confidence and vitality.

First focus on the immediate status quo, properly reduce the assessment indicators, in accordance with the direction of the industry to let the park gradually de-emphasize the long-term down the "recruitment of small business" can also be gathered into a tower.

03 Betting on investment does not break the hard way

Invitation to investment, the first to let enterprises earn money.

Local or can save costs for the enterprise, or so that the enterprise can get the market in the local area, which is the most immediate effect.

We have found that the more economically developed a region is, the more the government values the potential and the long-term benefits created by the business.

Another characteristic of these regions is that they are "not broken, not established".

For cities, it takes time to build new industrial supply chain relationships.

The process of revitalizing old cities is the process of breaking old rules and orders and rebuilding new systems and structures.

The same applies to investment promotion.

Guangzhou canceled the "acres of heroes" type of rigid indicators, in order to have the potential but the initial output of the lower high-tech, strategic emerging industry projects easier to land.

Taking the automobile industry as an example, Shanghai, Chongqing, Guangzhou and Shenzhen are all vying to become the world's top automobile city.

If China eventually has four trillion automobile industry cities, the current national 8 trillion automobile industry was divided in half, the remaining dozens of cities have to compete for 500 billion and 100 billion automobile city.

The reality is that with the accelerated integration of central automotive enterprises and the internal mergers and acquisitions of local state-owned enterprises, the speed of intensification of the smart car industry will be very rapid in the next few years.

This intensification will be gradually reflected in the automotive supply chain. How should a new industrial cluster be built, and is the original model of automobile industrial parks around vehicle manufacturers still valid?

These questions have yet to be answered by industrial investment promotion departments around the world.

Whether it is the local government, or the platform company, often in the investment with the enterprise signed a "betting agreement", in order to avoid risk.

An investment director said the economic situation is complex and volatile, and it is difficult for anyone to guarantee that a company will only grow, but because of the existence of the "betting agreement", many technology companies have been dragged down.

We have heard that the government bets on investment, not so much with the "business bet", but with the "own bet", betting on the local government's industrial acceptance, project judgment, park support, policy fulfillment.

From the point of view of Guangzhou's relaxation of the restrictions on investment enterprises, this idea has universal applicability, other cities can be based on their own situation, learn from and develop this model.

There is no specific, uniform "formula" for betting on investment. Rather, according to the needs of the local and business, the development of appropriate, mutually acceptable constraints.

Even local governments are revisiting their local investment policies.

Based on a reasonable assessment of the enterprise's situation, they will actively explore and practice, with reference to the new introduction of industrial land projects, to appropriately adjust the assessment cycle and regulatory approach, with a view to standing out in the fierce competition.

In this way, not only let the enterprise light load, but also let the local investment return to rationality.

When Zhejiang with the "chain system" to reconstruct the automotive industry map, when the Shanghai scene investment "remodeling of urban growth logic, those who really live down the development of enterprises, the local are mastering the same set of laws:

Translate the text of the policy into a strategic map, will be the performance of the innovation and The first is to weave a value network into the same.