Canton Fair 72 hours, "Investment Promotion Office" set up booths to open the door to welcome customers
2025-04-18 14:42

Canton Fair, the third day of the opening.

The scene of the merchants, the crowd is even better than the first day.

All over the "investment promotion office", has long set out to reach the exhibition.

In the venue, handing business cards, chatting about the project, expanding contacts.

After the opening, this is the majority of investment people's portrait.  

Take the opportunity to save more resources and assess the space for cooperation.

In the same period last year, these enterprises crowded Guangzhou:

With national high-tech enterprises, manufacturing industry single champion, specializing in new "small giants" more than 5,500 enterprises.

This year, it reached more than 9,700, an increase of 20 percent over the previous year.

This makes the Westin Hotel next door, in advance, full of "investment office", part of the government directly set up booths open to customers.

This session of the Canton Fair, but also witnessed the vigor and resilience of global free trade.

01 China Merchants Office olive branch

Canton Fair, known as "China's first exhibition".

Two seasons a year, all over the "investment promotion office" involved.

Rather than miss the docking opportunity, they would rather run a trip in their busy schedules.

The opening of the year "six little dragons" out of the circle, the local as if the latest investment KPI:

In addition to learning from Hangzhou's business environment, but also have to be recruited to the standard "a few dragons".

In fact, each project needs a local industrial structure to match.

On the scene, a central region of the investment director said:

This side of the nearby hotels instantly "burst", even the price of apartment accommodation are rising.

His investment promotion bureau has long been prepared to talk about several science and technology enterprises.

We've seen some "investment promotion offices" schedule their leaders a month in advance.

Basically, the docking enterprises on the list, all kinds of information investment people are as good as gold.

Some "investment office" cadres 12 people in three batches, plans to visit more than 100 exhibitors, intends to establish in-depth contact with at least 30 companies.

During the Canton Fair, the government also organized investment promotion meetings.

Guangdong organizes three promotional seminars to extend invitations to exporters and overseas buyers.

Guangdong is a family of its own, and Guangxi is naturally a part of it.

Guigang City, for the sake of export-oriented economic development, carried out in Guangzhou, "Guigang excellent products - Canton to the world" special promotion meeting.

Obviously, this is not only a showcase for enterprises, but also a rally for investment.

Also, the Beijing Municipal Investment Promotion Service Center organized 11 district investment promotion groups.

Yesterday, it went to Guangzhou to organize the "2025 Canton Fair - Invest in Beijing Promotion Activity", looking forward to making more exhibitors into investors.

Some of the government tours and visits to investment promotion, in order to encourage the exhibitors.

At the same time, make full use of the window platform of the Canton Fair, throwing out investment "olive branch", handing out friendly cooperation "golden name card", and strive to docking quality projects.

Being at the Canton Fair, governments around the world to feel the "near and far" strong pulse, set up booths to attract investment at the scene.  

Feel more deeply is that this is no longer pure commodity trading, but a set of trade talks, technology exchanges, cooperation and win-win occasions.

To be honest, the governments around the "open door to welcome guests" full of enthusiasm, but also the "old Canton" people.

"China's first exhibition", continue to powder global merchants.

Intelligent luxury travel of new energy vehicles, AI-driven smart home interconnection, precision machine tools to the millimeter level, and a rich scene of service robot clusters, highlighting China's global competitiveness from the "manufacturing" to the "smart manufacturing" leap.

Numerous enterprises displayed new technologies, promoted new products and stimulated new kinetic energy, making the Canton Fair's green, intelligent and digitalization "color" even heavier.

To look at it from another angle, it is also the direction of local investment.

For investment, science and technology enterprises, global buyers are to Guangzhou, "catch the big set", which is undoubtedly a good opportunity to dig the project.

02 Canton Fair important changes

In the exhibition hall, many foreign businessmen in a hurry.

A show that can gather 30,000 exporters and 200,000 global buyers.

This is the charm of the Canton Fair, which fully demonstrates the overall competitiveness of "Made in China".

Some people say this year's fair is special and more popular than previous ones.

The profound adjustment of national trade has forced the acceleration of scientific and technological innovation and industrial change.

Simply put, the more complicated the international situation is, the more important the Canton Fair is.

From the point of view of foreign buyers, the United States Wal-Mart, France Carrefour, Britain Tesco, Germany Metro and other 255 large-scale buyers "group" to participate in the meeting.  

But there have been some changes over the years.

Looking at the site of the origin of these trade partners, can feel a clear trend, is biased in favor of Asian, African and European countries.

Whether at the airport or on the subway, many traders from the Middle East and Africa were able to communicate with exhibitors in simple Chinese.

This change is supported by official data.

The number of buyers from countries along the "Belt and Road" route and emerging markets increased dramatically at the fair, accounting for 72 percent of the total.

Middle East countries accounted for 14.3% of the buyers, and the number of buyers from Middle East countries increased by 61.6% year-on-year.

Looking around the world, it is difficult to find a supply chain partner with more advantages than China.

In the photovoltaic industry, some companies overseas market mainstay are in the Middle East, Europe, Asia-Pacific, Africa market.

There is also an electrical manufacturing company from Shanghai, the business to Saudi Arabia, Turkey, Russia, Peru, Southeast Asia and other countries and regions.

Logistics companies on the scene can also be seen, many of them are taking the route of Russia, doing China-Russia trade, may involve some Central Asian countries.

Also heard, a smart home enterprise mentioned, what foreign trade are doing, in addition to the United States.

The person in charge said that China has the most complete supply chain, is the reason why foreign countries are willing to purchase, home-related goods can be produced.

From the first day of the opening of the Canton Fair, the exhibition hall in the McDonald's restaurant, "a hard to find" the scene of the fire, basically can be seen:

Foreign businessmen purchasing enthusiasm is unprecedented, and even can't wait to talk about business signing in McDonald's, even if you don't understand the English language, and take a translator to talk with the exhibitors.

From this time, the market has become diversified.

Previously, rely on the European and American markets, now companies take the initiative to develop new places:

Finland's heat pump orders, Poland's demand for cleaning robots, the Middle East's gilt lamps and lanterns are hot, put the eggs in more than one basket, the tariffs affect naturally small.

Discovered that? Tariff war brings uncertainty, but the Canton Fair has been changing: become diversified, become intelligent, become open.  

This conference with the strength of the bridge, relying on continuous innovation, embracing the global businessmen's true heart.  

03 new three foreign trade enterprises

In the exhibition hall, most often heard three words:

"Good", "Deal", "Price", which translates to "Good, Deal, Price".

There are also many categories this year, just the first installment, involving industrial manufacturing, electronics and home appliances, lighting and electrical appliances, vehicles, motorcycles and more.

Taking a serious look around, it all takes a day.

Into the current Canton Fair, as opened a "China supply chain encyclopedia.  

The total area of 1.55 million square meters, 74,000 booths, behind the huge volume of China's complete supply chain system of the deep bottom.

There are products using the most advanced technology, unique designs and programs, and product lines that meet the needs of different buyers.

In a highly competitive domestic environment, China's manufacturing industry is accelerating its technological iteration, and R&D and product-driven enterprises have become the "underlying logic" of China's global manufacturing success.

From the photovoltaic, electric car, cell phone and other products, we can see this "rapid iteration" phenomenon.

China has introduced accessible "modern life" to low-income people in underdeveloped countries by reducing costs through large-scale production and developing new features through accelerated technology iteration.

For example, Chinese manufacturing is supporting the popularization of photovoltaic, cell phone and telecommunication networks in Africa, enjoying the "dividends" of globalization and Chinese manufacturing.

On the spot, buyers are not only concerned about the price of the products, but also about whether the goods are new, what new technologies are used and what new functions they have.

China's foreign trade exports, has long been not limited to traditional trade products, some of the more technological content and innovation capacity of the product also began to emerge.   

Taking the new energy car, car giant BYD displayed a variety of new energy models, in the range, charging speed, intelligent driving and other aspects of the major breakthroughs, attracted countless Chinese and foreign businessmen stopped to consult.

A Malaysian buyer came to take a look at the automotive products booth, including car interiors and car aromatherapy.

When we exchanged views, we heard that these products are in great demand in the Malaysian market, and that these products have a broad prospect in China.

We passed through the automotive exhibition area, is the first time to set up a service robotics zone, 46 excellent robotics companies brought a strong "robotics team.

Machine dog patrol, robotic arm tea, humanoid robot waltz, so that foreign buyers eyes.

From the initial small and medium-sized commodities and agricultural products, to today's robots, new energy as the representative of high-end manufacturing products accounted for a gradual increase in the proportion of China's manufacturing turned to China's innovation.

In China, industries from all over the world tend to cluster together to form industrial chain synergies. Due to geographic proximity, easy communication and rapid synergy, upstream and downstream can cooperate to quickly provide systematic solutions.

Not only do they provide standardized products on a large scale, but they can also meet customers' individual and innovative needs. Manufacturing supply chains in other countries, on the other hand, do not have the advantages that industrial clusters bring.

Under the new situation, the Canton Fair is also facing profound changes, and has become the new international trade order of the projection field.  

The greater value of the Canton Fair is to become a landmark hub in the value reconstruction of the global industrial chain. In addition to facilitating exchanges, more transnational R&D cooperation can be achieved.

It should be the words, "make friends with the world, mutually beneficial to the world" .

Source: Investment Promotion Network
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