This time, the international trade war intensified.

The first-line investment people feel headache: this makes the project more difficult to fall.

In particular, the plant into the stock era, not only to find ways to digest the existing inventory, but also need to improve quality and efficiency.

To put it bluntly, it is to attract more projects in, and to land steadily.

Behind this, the test is the logic of industrial park operations.

Before the investment, investment, project landing after three stages, to do the homework to do solid, half of the success.

01 before the investment to understand the bottom card of the park

The park has a variety of levels, some are administrative regions under the jurisdiction of the development zone, there are free trade zones, there are also new industrial zones.

In terms of investment conditions, the government has land, funds, markets and other "hard resources". Enterprises rely on high-quality space, attentive service and plant costs and other factors.

The front-line investment people, need to dig deep park endowment, financial funds, regional reputation, business environment and other "cards", and transformed into a project attraction.

An analogy, the park development is like a fire cooking, the funds are burning firewood.

Financial piece, mainly to see the park budget income and disposable funds, which is equivalent to the park "pocket how much money can be spent".

Government services, whether to provide differentiated services, compared with other places, what are the exclusive advantages.

With the industry's policy system becoming more sophisticated, whoever can come up with something different in the new stage of development will have more opportunities.

Companies in different industries focus on different things.

For example, manufacturing companies are more concerned about the convenience of transportation, the availability of energy and infrastructure, as well as the availability of land and the cost of factory buildings.

High-tech enterprises, more importantly, the government's investment in scientific research hardware, such as whether there is a national laboratory, research centers and other public R & D platforms. As well as, how much the science and technology financial support for enterprise innovation.

It is also important to be aware of the hardware conditions in the park, such as what plants are available, and whether the floor height, load-bearing, water, electricity, gas, transportation and other supporting facilities are complete.

Mapping these "home base", in order to better promote investment work.

Next, it is clear that the attraction of the target. First and the tax department "on the caliber", to find out what kind of local introduction of the industry, enterprises, to understand their "degree of welcome" to the business registration.

Then, around the park's leading industries, such as equipment manufacturing, biomedicine, food processing, etc., with the help of the industrial chain investment mapping, a clear target type of enterprises, such as leading enterprises, high-growth enterprises, supporting enterprises.

Conduct key regional screening and clarify the priority, whether to prioritize targeting Beijing-Tianjin-Hebei, the Yangtze River Delta, or the Pearl River Delta region.

Establishing a database of target companies, classifying them into A/B/C categories according to industry, scale, and investment intention, and managing them by category, and marking their needs for production expansion, R&D, and supply chain support.

Finally, it is also necessary to do a good job of analyzing the feasibility of landing, such as the intensity of investment (whether or not the output value per acre meets the standard), land/plant demand (whether or not there is matching space in the park), etc., to avoid the problem of "being able to receive the project, but not being able to vacate the place".

02 investment in the full display of professionalism

Investment, can not be passive and other projects. After all, a good project is not sitting in the office to wait.

For the target enterprises, through the phone/email/offline visits, briefly introduce the advantages of the park, a few minutes to tell the core points, focusing on listening to the enterprise site requirements, to avoid one-way output, first and they establish a preliminary trust.

If the local project "pool" is not big enough, you may want to spread the "fishing net" to neighboring regions and take the initiative to inquire about the movement of foreign projects.

Generally speaking, the Yangtze River Delta, the Pearl River Delta region, more private enterprises, but the high cost of land, space constraints, many companies want to find "cost-effective place" to settle.

If other local parks in the neighborhood are doing well, they can naturally attract projects.

For example, BMW, Ningde Times, Foxconn are used in the large group of robots, some time ago will be headquartered from Shenzhen, moved to Foshan Beijiao town.

In the past few years, Shenzhen has gradually become an industrial export destination. Yihan think tank data show that in the first half of 2019-2024, the number of localized relocation of Shenzhen enterprises 39,000, and the overall relocation amounted to 8,761.

Cities like Dongguan, Zhongshan, Huizhou and Foshan in the Guangdong-Hong Kong-Macao Greater Bay Area have relied on the location and cost advantages, has become a popular place to take over the transfer of industries from Shenzhen.

Therefore, parks in the same economic circle can pay attention to whether there is industrial spillover in these areas, and look for opportunities to "face-to-face chatter" with corporate management to see if their conditions can accommodate these projects.

How to judge the good and bad of the project, and the degree of suitability, is also the necessary skills of investment promotion. It is not the high tax, is a good project.

These two years, many places began to calculate the "retention account", the enterprise can stay how long into the investment kpi indicators.

So, in the process of docking projects, first look at the industrial fit, whether it belongs to the park key development areas? Can you make up for the gap in the industrial chain?

If the park has automotive electronics enterprises, the introduction of car chip projects can enhance the clustering effect.

Then look at the technical background, there are no invention patents, hard core technology hard. As well as the market potential, the target market size has no tens of billions, whether the customer is the industry leader.

Additionally, the driving effect is also very important, whether to attract supporting enterprises, providing jobs. For example, a leading enterprise landing, can attract a number of supporting business.

So, how to ensure that these companies are willing to come?

The fundamental starting point for investment is good service. The front-line investment people need to coordinate the resources of all parties to provide the best landing program for enterprises. This is the bottom line and motivation for us to work hard and visit companies.

In fact, the state has introduced a number of industrial support policies, but many enterprises are busy with production and operation, may not have time to study.

This time, we need to familiarize ourselves with the key content and declaration process, to help enterprises to solve the "don't know", "don't understand", "won't do" and other difficult problems, so they can The company's business is a very important part of the company's success," he said.

03Follow-up after the landing of a pole to the end

The project landing is not the end, but the starting point of value creation.

It's like, after planting a sapling, it needs to be carefully maintained. Don't wait for the business to want to leave before you maintain it. Follow up on a project consistently, and stick to it to the end.

In the early stage of landing, help the enterprise to get the formalities done and the infrastructure implemented.

Try to do "settle that invoice", take the initiative to help enterprises run business registration, environmental assessment approval, production licenses and other government processes, with the shortest possible time to complete all the pre-approval.

At the same time, in-depth understanding of the situation of enterprises, to help enterprises to develop business plans, in advance of the operation of the possible problems encountered in the solution.

For key enterprises, you can be invited to visit with the park management.

Just like walking around with friends to enhance their feelings, do a good job of maintaining the relationship with the enterprises, guiding them to transfer more business over, and encouraging them to recruit workers locally, so that the enterprises can really put down their roots.

Regular attention to the progress of infrastructure, such as whether the plant renovation encountered obstacles (such as fire acceptance delays), whether the equipment into the field need to coordinate logistics, these details need to take the initiative to ask.

During the commissioning and operation phase, solve the operational pain points and ensure stable capacity.

Establishing the "Enterprise Demand List", collecting feedback from enterprises on a regular basis, and categorizing the problems.

The whole process of recording the progress of each project, the details of the problem and the solution, to achieve "a matter of a ledger, an enterprise a set of files", so that enterprises have a clear "progress".

For example, the production of unstable power, raw material shortages and other issues, the first time to help coordinate the power supply sector, recommended the park's local supporting enterprises, so that enterprises to find "neighbors" cooperation more convenient.

Entering the environmental standards are not clear this kind of common problems, we will organize the exchange of enterprises and regulators, face to face to talk clearly.

If individual companies need to enter the government procurement catalog, we will help match them with the authorities.

Of course, the park management, can not only focus on individual projects, but also to revitalize the park's "chess".

For those business in line with the park's industrial strengths of the project, you can consider the entity to transform, to help them from "paper planning" into "field factory".

At the same time, pay attention to the business compliance of enterprises, to avoid sales without entry, entry and sales inconsistency and other risky behaviors, to guard the business environment of the park.

For the long-term "lying flat" zombie enterprises, or business non-compliance enterprises, we must promptly clean up the inefficient land vacated, left to the fruitful quality projects, to achieve the efficient use of park resources.

Written in the last

In the final analysis, investment is like planting trees, pre-selected seedlings, late diligence maintenance, with real services, so that enterprises are willing to stay, rooted growth.

The investment in the internal training of a solid, and used to park operations, in order to retain enterprises, the development of good industries, and truly realize the "stable business.