Today, investment promotion conferences remain one of the key methods local governments use to attract investment. However, when governments organize such events, they often encounter numerous challenges, such as:
1. Government project resources are limited, and efforts often rely on personal connections to attract businesses through existing networks, making it difficult to guarantee the quantity and quality of invited companies;
2. A lack of experience in organizing large-scale events, leading to potential issues with venue selection, personnel arrangements, material production, on-site management, and emergency response;
3. Meeting formats lack innovation and cannot be flexibly adapted to the industry, scale, or development stage of participating companies;
4. Inadequate follow-up prevents the conversion of investment intentions into concrete projects, resulting in the loss of corporate resources; 5. Limited staff capacity makes it difficult to manage all aspects of the event while coordinating the schedules of senior officials.
Guchuan United has 14 years of hands-on experience in investment promotion and has organized hundreds of government investment promotion events, developing a comprehensive solution for government investment promotion conferences.
01 GuChuan United: Investment Promotion Event Services
Guchuan United provides local governments with end-to-end investment promotion services, including conference planning, venue setup, marketing and promotion, event organization, and post-event follow-up.
Pre-Event Preparation
1. Corporate Invitation and Site Visits
With access to over 960,000 industrial project resources and an industrial chain database, Guichuan United can precisely match these resources to the host organization’s investment promotion needs. We quickly identify companies that align closely with the host’s key industries and demonstrate immediate investment intent, enabling targeted invitations.
Unlike traditional investment promotion events centered on general publicity, GuChuan United’s data-driven targeted invitations create an efficient communication platform for investment promoters and potential investors. We facilitate follow-up mutual site visits, significantly increasing the likelihood of project implementation.
2. Materials Production
A successful investment promotion event requires the production of numerous materials, such as main visual backdrops, investment promotion PowerPoint presentations, brochures, table cards, attendee badges, registration walls, and directional signage...
Leveraging extensive experience in investment promotion and event organization, GuChuan United fully highlights local advantages in its designs and strictly manages timelines to ensure the event proceeds as scheduled.
3. Venue Selection
Venue selection is critical. Transportation, facilities, space, and service all impact the quality of a promotional event.
With offices established in 19 cities across the country, Guchuan United can quickly dispatch localized service teams to assist organizers in venue research and promptly secure the venue.
4. Pre-Event Promotion
Thorough pre-event promotion attracts more participating companies and enhances the event’s visibility and impact.
GuChuan United leverages the massive traffic of its proprietary investment promotion platform—the Investment Promotion Network—to conduct pre-event promotion through advertising slots, e-invites, and teaser articles.
Event Management
1. Pre-Event Rehearsal
After finalizing the overall agenda for the investment promotion event based on specific circumstances, the service team will arrive at the venue in advance to conduct a pre-event rehearsal to prevent potential mishaps on the day of the event.
This includes checking the status of various equipment (such as lighting, speakers, and projectors), power supply, internet connectivity, guidance for corporate attendees, proofreading content for each segment, and staff assignments.
2. On-Site Arrangements
Leveraging its extensive experience, GuChuan United meticulously designs every aspect of the investment promotion conference to foster an optimal environment for precise government-enterprise collaboration.
For instance, we strive to keep presentation segments brief and concise, leaving more time for in-depth exchanges between government officials and enterprises. Some companies even bring their investment proposals directly to the venue to engage in targeted discussions with local officials.
For instance, when assisting Foshan in hosting an investment promotion event in Guangzhou, we first invited corporate representatives to visit and tour Foshan’s key industrial parks before attending the event at the hotel.
Every arrangement is designed to ensure the promotion event yields tangible results.
3. Process Management
The service team manages every aspect of the event and handles contingencies to ensure everything proceeds according to plan.
This includes coordinating personnel assignments, synchronizing the attendance and needs of government and business representatives, maintaining order at the venue, capturing event photos and videos, and distributing attendee badges.
Post-Event Services
1. Follow-Up
The conclusion of the investment promotion event does not mark the end of investment promotion efforts.
After the event, GuChuan United promptly reviews the status of attending and non-attending companies, periodically follows up on their investment and site selection intentions, further gathers project information, facilitates follow-up meetings or site visits between government and corporate representatives, and works to bring projects to fruition.
Taking the Zhanjiang promotional event held in Shenzhen in April as an example, GuChuan United promptly followed up with participating companies after the event. We further discussed investment intentions based on the targeted matchmaking outcomes from the meeting, assisted Zhanjiang in conducting site visits to the companies, and accelerated the implementation of projects.
2. Promotion and Outreach
Making full use of media channels to amplify the impact of an investment promotion event can make one event as influential as ten.
Guchuan United leverages multiple media channels to conduct comprehensive post-event publicity, helping organizers establish a strong brand image and laying a solid foundation for future investment promotion efforts.
02 Classic Service Case Studies
In recent years, GuChuan United has assisted multiple regions in organizing investment promotion events. The professionalism and dedication demonstrated by our service team in efficient preparation, targeted invitations, and follow-up efforts have fostered a positive atmosphere for precise government-enterprise matching and in-depth exchanges, earning high praise from both government and corporate sectors.
We have selected the following case studies, accompanied by on-site videos, to provide you with a deeper understanding of our services.
Foshan City, Guangdong Province
In August 2022, Guchuan United assisted Foshan in hosting investment promotion events in Suzhou and Guangzhou.
Today, the projects facilitated by Guchuan United in Foshan—including the 1 billion yuan Taijishan Machinery Equipment Production Base, the $100 million Hanqingda Technology Smart Manufacturing Base, the 1 billion yuan Osma Intelligent Equipment Base, and the 2 billion yuan Bakery Food Production Base—have all commenced construction.
The Baoke Precision Smart Manufacturing Base project, with a total investment of 500 million yuan, has also successfully secured land and entered the design phase.
Heyuan City and Dongyuan County, Guangdong Province
From 2019 to 2020, GuChuan United assisted Heyuan City and Dongyuan County in organizing investment roadshows and industrial matchmaking events in Shenzhen, Dongguan, Guangzhou, and other locations.
Leveraging the spillover effects of these promotional events, GuChuan United successfully facilitated the establishment of key projects in Dongyuan, including Tuowan Industrial, Sanyang Axle Industry, Julili Precision, Lunan Automotive, Bishengda Machinery, and Golden Finger Technology, with a total investment exceeding 2 billion yuan.
Zhanjiang City, Guangdong Province
In April 2023, GuChuan United assisted Zhanjiang in organizing an advanced manufacturing investment promotion conference in Shenzhen.
The event invited over 100 executives and representatives from manufacturing enterprises. The Mayor of Leizhou City, the Director of the Zhanjiang Fenyong High-Tech Zone Management Committee, and the Director of the Zhanjiang Investment Promotion Bureau each took the stage to deliver presentations. The atmosphere was lively, with interested companies flocking to the “one-on-one” negotiation rooms for targeted matchmaking.
Yangjiang City, Guangdong Province
In December 2022, GuChuan United assisted Yangjiang City in organizing an industrial investment promotion conference focused on smart manufacturing in Foshan.
Following thorough pre-event coordination, 32 agreements were signed on-site, including the Huaneng (Yangjiang) New Energy Industry Incubation Project. These agreements spanned multiple sectors such as new energy smart equipment manufacturing, robotics, and precision equipment manufacturing, with a total investment of 21.46 billion yuan.
Beichen District, Tianjin
In March 2023, Guchuan United assisted Tianjin’s Beichen District in hosting an industrial investment promotion conference in Beijing.
The event invited 160 enterprises from industries such as biopharmaceuticals, new energy, and high-end equipment. On-site agreements were signed with 35 key enterprises, representing a total investment of 14.394 billion yuan.
03 Choose Guichuan United to Set the Stage and Pave the Way for High-Quality Projects
Investment promotion conferences are a key component of investment attraction efforts. They are not merely meetings or events, but precious opportunities for face-to-face interaction with investors.
Only a team with extensive experience in investment promotion—one that can communicate with entrepreneurs on the same wavelength—can effectively manage every aspect of the promotion event and truly transform this face-to-face opportunity into the potential for project implementation.
With 14 years of deep expertise in the investment promotion industry, Guchuan United has provided site selection and investment consulting services to over 960,000 enterprises, successfully facilitating the implementation of more than 7,300 projects.
Our experienced investment promotion team and continuously growing portfolio of project resources are the foundation of Guchuan United’s confidence.
We are confident that with Guchuan United’s full support, the challenges governments often face when hosting investment promotion events—such as access to corporate resources, project quality, on-site execution, post-event follow-up, and effectiveness evaluation—will be easily resolved.
If you are interested in learning more about GuChuan United’s investment promotion event services, please scan the QR code below to submit your information, and our staff will contact you as soon as possible:
