On September 22, the "Showcase Industrial Parks · Connect Investment Promotion · Shape the Future of Industry" event—marking the first anniversary of the Investment Promotion Network and the launch of its cloud platform—was held as scheduled.

Wang Di, Operations Manager of Investment Promotion Network, joined investment promotion professionals in the live stream to address the pain points and challenges of project information discovery, while providing solutions for precise, efficient, and rapid project matching.

In the live stream chat, attendees shared numerous insights about their experiences using the Investment Network matching platform, many of which were both surprising and touching.

Now, let’s take a look back at this event, which was packed with valuable insights and benefits.

Both Opportunity and Challenge

Investment promotion is currently at a juncture where opportunities and challenges coexist.

With the acceleration of industrial upgrading nationwide, economically vibrant regions are "making room for new industries," while central and western regions are actively taking on these opportunities, and industrial relocation is in full swing.

However, factors such as the resurgence of the pandemic and shifts in the international landscape have begun to gradually alter enterprises’ site selection needs.

To mitigate uncertain risks, large enterprises are reevaluating their national and even global strategic layouts. Even Ren Zhengfei of Huawei has stated, “Huawei’s goal for the next three years is to survive,” and for small and medium-sized enterprises, survival is also the top priority at this stage.

This indicates that corporate site selection demands have already contracted to some extent.

On one hand, there are opportunities for industrial relocation; on the other, corporate demand is declining. For investment promotion officials across various regions, opportunities and challenges coexist.

At this critical juncture, whoever can secure first-hand information on corporate site selection will gain the upper hand in this passive situation.

More Than Just a Tool—It’s a Business Opportunity

As the trend toward online investment promotion becomes increasingly clear, the investment promotion network is beginning to seek transformation.

With 13 years of accumulated technology and experience, a database of over 790,000 project listings, support from an average of 1.6 million monthly page views, and the boost of over 800 daily valid project inquiries.

Investment Promotion Network no longer positions itself as a mere platform for aggregating project information, but rather as an efficient platform connecting investment promoters with enterprises.

To this end, Investment Network has conceived a "precise, efficient, and rapid" matching model—the nation’s first vertical investment promotion model.

The challenges investment promoters face in sourcing enterprise information boil down to a lack of channels to find companies, mismatches between available resources and potential partners, and limited promotional channels.

To specifically address these pain points, the Investment Promotion Network platform first establishes a dedicated investment promotion space for each individual, allowing information about the promoter’s organization, industrial park, and facilities to be prominently displayed to enterprises.

Simultaneously, when enterprises with genuine site selection needs post their requirements on the Investment Promotion Network platform, this information is immediately synchronized and displayed to investment promoters. Promoters can promptly understand the enterprises’ site selection intentions and initiate communication.

We perform intelligent matching based on the characteristics of different industrial parks and the specific needs of enterprises. Whether on the investment promotion side or the enterprise side, users can connect with more precise resources aligned with their own needs, significantly improving their investment promotion efficiency.

Since the launch of the direct chat and phone features, both parties can communicate directly based on their specific needs to exchange preliminary ideas.

To ensure more efficient project matching for investment promotion professionals, the Investment Promotion Network addresses issues of information authenticity and information asymmetry.

A dedicated team tracks and maintains project information through a dual mechanism of telephone verification and online updates, regularly monitoring corporate site selection progress. This helps investment promotion professionals save significant time and effort in verifying project details.

Investment Network’s project information covers major cities across China’s 31 provinces, with nationwide projects updated in real time—an average of 50 new projects added daily to the mini-program. Projects in popular investment and site selection regions, such as Jiangsu, Zhejiang, Shanghai, and Shandong, are particularly abundant, resulting in higher success rates for project matching.

In the current phase of intense competition for investment attraction, "even the finest wine fears an obscure alley"; a lack of effective exposure for industrial park information can create significant obstacles for investment promotion efforts.

Investment Promotion Network integrates data traffic across mobile and desktop platforms, providing support through millions of website visits while leveraging private traffic for targeted assistance. This enables users to quickly access first-hand resources.

More Than Just an Upgrade—It’s a Revolution

After a year of upgrades and improvements, the Investment Promotion Network platform officially launched its 3.0 version this September.

The newly upgraded call-initiation feature and digital-smart industrial park pages continue to streamline the connection process between investment promoters and enterprises.

The "View Phone Number" feature, highly praised by investment promotion professionals, has been completely revamped.

Target your desired companies and make a call with a single click.

No more waiting—connecting has never been easier.

With just one call, quickly understand the company’s needs and connect in the most effortless, rapid, and efficient way possible.

Also launched simultaneously is the virtual phone feature, which protects privacy for both parties and prevents information leaks and malicious harassment.

With the launch of the Smart Industrial Park page, it is no longer a dream for companies to proactively contact investment promotion teams.

As a key bridge between supply and demand, the Investment Promotion Network uses methods such as "Park + Data Intelligence Matching" to precisely recommend parks that meet the needs of companies browsing the platform. By facilitating seamless communication, it increases the likelihood of companies proactively reaching out to investment promoters.

However, what investment promotion officers need to do is ensure that park information is as complete as possible. Statistics show that when contacting enterprises as a park representative, the communication success rate increases to 69%.

By eliminating intermediaries and adopting a "direct chat + phone" model, the platform integrates online chat functionality into actual investment promotion scenarios, thereby achieving comprehensive information reach and data interoperability.

As a result, the Investment Promotion Network Matching Platform is no longer just a portable repository of massive project resources; it has become an investment promotion tool that can be used for matchmaking anytime, anywhere.

Of course, at the end of the livestream, we’ve prepared generous project matching benefits for everyone. We believe those with quick reflexes have already completed their verification on the Investment Promotion Network Matching Platform.

: Regarding the promotional code benefits from the end of the livestream, we are currently compiling the list of the first 100 users to complete the activity. Our staff will contact eligible recipients and distribute rewards within 3 business days, so please be patient.

In Closing

This launch event was graced by many long-time friends of the Investment Network, and we also had the pleasure of meeting many new friends.

Moving forward, the Investment Network Matching Platform will continue to upgrade and transform our matching model based on the actual work and matching habits of investors, leveraging technology and data.

Business Development Insights will continue to provide more practical knowledge and efficient matching tools—stay tuned!