Recently, the Shaoguan High-Tech Zone in Guangdong Province and the Organization Department of the Shaoguan Municipal Committee jointly organized a thematic learning workshop for the investment promotion task force. More than 40 participants attended the event, including members of the Shaoguan cadre delegation on secondment to Dongguan, members of the High-Tech Zone’s investment promotion task force, and relevant staff from Shaoguan Industrial Group.
Kawagawa Training School, a subsidiary of Kawagawa United, played an active role in the event. Using a teaching model that combines theory with practice, the school provided participants with a practical investment promotion training session packed with valuable insights.
Engaging Courses
Gathering Insights on Corporate Location Trends from the News
“When you saw the news headline ‘Nongfu Spring Announces Withdrawal from Beijing’s Bottled Water Market,’ what was your first thought?”
At the start of the session, the instructor from Guichuan Training School used this news story to prompt reflection through a question. The session then delved into methods for obtaining project information and identifying high-quality projects, supported by detailed explanations using specific case studies, which received unanimous praise from the participants.
“If we can discern a company’s site selection needs from a single news article, we can then use investment promotion agencies, chambers of commerce, and industry associations to gather contact information and establish connections with the company as soon as possible…”
Additionally, by leveraging diverse channels such as business-to-business investment promotion, channel-based investment promotion, industrial chain investment promotion, resource-based investment promotion, service-based investment promotion, and relationship-based investment promotion, we can continuously expand the breadth and depth of our project sourcing.
When screening projects, first gather corporate information by searching business registration records and financial reports, then apply the 5W3H screening method to ensure that the projects attracted are high-quality and large-scale enterprises.
Hands-On Experience
Honing Investment Promotion Skills Through Case Studies
Following the specialized lecture, the instructor guided participants to use the China Huaneng Group project analysis as a collaborative case study for group discussions—combining classroom learning with practical work to develop investment promotion plans on the spot, and selecting representatives to present their group’s findings.
The instructor provided on-site feedback for each group, not only highlighting the feasibility and shortcomings of the proposals but also offering specific suggestions for improvement. This approach—where knowledge drives action and action deepens understanding—demonstrated tangible results through the integration of theory and practice.
Subsequently, leaders including Feng Le, Deputy Director of the Natural Resources and Construction Bureau of the High-Tech Zone, and Wang Yun, Director of the Investment Promotion Bureau, provided detailed interpretations of industrial planning and related topics, further deepening the investment promotion staff’s understanding of Shaoguan High-Tech Zone’s investment advantages and investment policies.
From initial information gathering and project evaluation to the final successful establishment of a business, the teaching model—which integrates theory with practice—fully recreated the entire investment promotion process. Every participant was able to immerse themselves in the experience, and everyone felt the trip was well worth it.
The shortage of professional talent has long been a common challenge across the investment promotion industry. In response, Guchuan United has proactively taken on the critical responsibility of cultivating investment promotion talent for governments and industrial parks.
In the future, Guchuan United will collaborate with various regions to conduct more practical investment promotion training programs, helping governments and industrial parks better translate learning outcomes into the capabilities, competencies, and concrete measures needed for investment promotion work, thereby contributing to high-quality development through concrete actions.
Finally, we wish Shaoguan every success in forging a new chapter of reform and development at this new starting point and on this new journey, and in achieving tangible results in its investment promotion efforts.
