In early August, as gentle breezes bring a refreshing coolness, the branches are heavy with fruit—a truly bountiful season.

Amid this atmosphere of harvest, a high-quality, high-profile investment promotion conference themed “Invest in Nanping, Green Development” will grandly open in Xiamen on September 8.

This is not only a major event showcasing Nanping’s urban image but also a strategic platform where global elites can discuss development and co-create the future.

From the ecological bounty of the Wuyi Mountains to the vibrant flow of the Min River’s source, and from the transformation and upgrading of traditional industries to the strategic expansion into emerging sectors—Nanping will seize this opportunity to fully showcase its unique urban charm and immense development potential, allowing every attendee to feel the city’s robust pulse of growth and the boundless business opportunities it holds.

The promotion conference will focus on leading industries such as new-generation batteries, water and food, bamboo, and cultural tourism and wellness.

At the event, leaders from Party committees and governments at all levels, corporate executives, and industry elites will gather to discuss new investment opportunities in Nanping, working together to pursue development and build a shared future.

We hereby cordially invite entrepreneurs and investors from across China and around the world to join us for this early autumn gathering!

You may be wondering: What kind of city is Nanping, exactly? Why has it stood out in the wave of green development to become a highly sought-after “rising star” in the eyes of investors?

Next, let us explore Nanping together to uncover the city’s unique DNA and the foundation of its development.

This is a strategic hub connecting the south and the north.

Nanping is situated at the source of the Min River, home to the Wuyi Mountain World Cultural and Natural Heritage Site and National Park, and is the largest prefecture-level city in Fujian Province.

Currently, Nanping has established a comprehensive transportation network comprising 6 rail lines, 11 expressways, 1 airport, and Nanping Port—Fujian’s first inland river port. Internally, the city has achieved “expressway access to every county” and an efficient “one-hour transportation circle” within its municipal area; externally, travel times to cities in the “Yangtze River Delta” have been significantly reduced, forming a “three-hour transportation circle” with cities like Shanghai and Hangzhou.

This is a green gem blessed by nature.

Nanping has long been renowned as the “Granary of Fujian,” the “Bamboo Capital of China,” and the “Southern Forest Sea.”

It ranks first in the province for grain production, accounts for 20% of the province’s arable land, holds 25% of the province’s timber reserves, and boasts 40% of the province’s moso bamboo forest area.

At the same time, the forest coverage rate stands at 78.89%, the water quality of major rivers is rated as excellent, and air quality has ranked first in the province for eight consecutive years.

This excellent ecological environment serves as Nanping’s most striking foundation for development and an inexhaustible treasure driving high-quality economic growth.

This is a vibrant city with a distinct industrial character.

In recent years, Nanping has leveraged its natural endowments to continuously promote the transformation of distinctive ecological resources such as bamboo, tea, and water.

Centering on the “Five Ones” ecological advantage industries—one mountain, one leaf, one bamboo, one bottle of water, and one chicken—Nanping has continuously cultivated and strengthened these sectors while actively exploring pathways to realize the value of ecological products.

Enhancing “One Mountain”: Fully leveraging the brand advantages of Wuyi Mountain’s “dual World Heritage” status and its designation as a national park, Nanping is focusing on developing key surrounding areas such as the China Wuyi Fjords Family Education and Study Base and the China (Wuyi Mountain) Forest Wellness Town. The city is actively seeking high-quality partners in fields including educational tourism, wellness and resort tourism, and ecological science popularization.

Deepening the "One Bamboo" Initiative: Nanping is the prefecture-level city with the most enterprises ranked among the top ten national bamboo industry brands and the highest number of "China Bamboo Hometown" designations. Relying on the planned construction of the Jianyang and Jianou "Two Xu" Bamboo Economic Industrial Parks—covering a total area of 41 square kilometers—the city is continuously optimizing the layout of its bamboo deep-processing industry.

Enhancing the Value of "A Single Leaf": Nanping is the birthplace of Oolong tea, the origin of black tea, and the cradle of white tea, with over 10,000 tea enterprises currently operating across the city. Currently, Nanping is accelerating the development of tea germplasm resource nurseries and green ecological tea gardens in the upstream sector of the tea industry; focusing on tea beverage and tea food processing in the midstream; and prioritizing the creation of "tea-plus" business models, such as "Wuyi Mountains and Waters • Tea Space," in the downstream sector.

Bringing "a bottle of water" to life: Leveraging its unique high-quality water resources, Nanping is committed to building a national base for the development of premium drinking water resources. Leading enterprises such as Nongfu Spring and China Resources Yibao have already established operations here. Currently, the city is focusing its investment promotion efforts on high-end sectors such as health beverages, specialized drinking water, and water for medical and cosmetic applications.

Maximizing the "One Chicken": Centered around Shengnong Group, Nanping is continuously expanding the scale of white-feathered broiler chicken farming, improving the upstream and downstream supply chains, and introducing supporting industries such as snack foods, pet food, and food processing equipment. The city is promoting the comprehensive and efficient utilization of chicken meat and by-products, with the goal of building a 1-billion-bird broiler chicken industrial cluster.

Moreover, Nanping is looking to the future by actively developing forward-looking strategic emerging industries such as medical and healthcare materials, fluorine-based new materials, new-generation batteries, and “dual carbon” initiatives, thereby injecting “new momentum” into the city’s development.

Jianyang Medical and Healthcare Materials Industrial Park: By attracting leading enterprises such as Minrui New Synthetic Fibers, the park is constructing high-quality ES fiber production lines to draw downstream enterprises—including manufacturers of high-quality hot-air non-woven fabrics and premium diapers—thereby forming a comprehensive medical and healthcare industrial cluster spanning from basic materials to end products.

Fluorine-Based New Materials Industry: Represented by the Shaowu Jintang Industrial Park, with an output value exceeding 15 billion yuan, the region is actively collaborating with fluorine-based new materials projects such as Noah New Materials and Kerun to continuously extend and expand the industrial chain.

New Battery Industrial Park: Leveraging the province’s only contiguous 10,000-mu plot of developable industrial land, the park provides ample space for the systematic, customized, clustered, and large-scale development of the new battery industry.

Nanping is a city where you can breathe freely and live poetically; life here is warm and reassuring—enjoying Pucheng rice and Guangze broiler chickens, drinking Wuyi Mountain spring water and Fumao cellar wine, savoring rock tea, black tea, and Zhenghe white tea, exploring the “Dual World Heritage Sites” and the national park, and appreciating the art of Jianzhan tea ceremony andZhanlu sword forging—all of which are sure to leave every investor raving and reluctant to leave.

The “Invest in Nanping’s Green Development” Investment Promotion Conference will be held as scheduled in Xiamen. This is an unmissable event and a precious opportunity to join hands with Nanping for mutual progress and win-win cooperation. We sincerely invite entrepreneurs and investors from across China and around the world to bring their vision and wisdom, attend the event in person, and come to Nanping to learn about and invest in our city.

Nanping is embracing the world with an even more open and inclusive attitude, and welcoming business partners with more pragmatic and efficient services. We firmly believe that every sincere collaboration will spark the flames of development, and every resolute choice will yield fruitful results.

We look forward to meeting you in Xiamen and joining hands with you in Nanping to jointly paint a beautiful blueprint for green development and create a brighter, more promising future together!