In order to promote the high-quality development of lodging in our region, bigger, stronger and better culture and tourism economy, according to the "Ministry of Culture and Tourism, the Ministry of Public Security, the Ministry of Natural Resources, the Ministry of Ecology and Environment, the National Health Commission, the Ministry of Emergency Management, the General Administration of Market Supervision, the China Banking and Insurance Regulatory Commission, the State Administration of Cultural Heritage, the National Rural Revitalization Bureau on the promotion of high-quality development of rural lodging guide" (Culture and Tourism Market Development 〔2022〕 No. 77), "the Office of the Fujian Provincial People's Government on the promotion of the development of a number of measures of the notice" (Fujian Government Office [2022] No. 36), "Quanzhou Taiwan Business Investment Zone on the standardization of the operation and development of the Interim Opinions on the development of the B&B" (Quantai Management Office Regulations [2023] No. 4), combined with the actual situation in our region, put forward the following ten measures.

First, strengthen the planning leadership. First, scientific and rational layout. B&B development into economic and social development, urban and rural construction, land space, rural revitalization, tourist attractions and other planning, scientific and rational layout. Second, planning and development of B&B clusters. Promote Yuxia Village, Longcang Community, Fengpu Community, Luoyang Bridge surrounding, Baizaki Lake surrounding areas to focus on creating a number of characteristics of leisure B&B. Through three years of efforts, to form a reasonable layout, scale moderation, rich content, distinctive, high-quality service B&B development pattern. Third, focus on building floating mountain B&B gathering area. Relying on the existing buildings in the village of Fushan, explore the layout of B&B culture and tourism business along the coastline in point or piece, from the industrial business, service training, safety management, etc. to promote the quality and upgrade of the B&B.

Lead unit: District Natural Resources and Planning and Construction Transportation Bureau, the township people's government

Responsible unit: District Science and Technology Economic Development Bureau, Agriculture, Forestry, Water and Ecological Environment Bureau, Education, Culture, Sports and Tourism Bureau

Secondly, the innovative business model.  First, the state-owned enterprises stage. Give full play to the state-owned enterprises resources, assets, capital, funds, talent, technology and other advantages, combined with the development of rural culture and tourism and the needs of the local people, by the competent authorities out of the policy, to the funds, by the District Investment Group stage revitalization of collective and state-owned assets, led by the construction of the upstream and downstream chain of lodging services, set up lodging services management company, the construction of lodging wisdom service platform, the development of lodging in accordance with local conditions. Second, encourage a variety of business models. Actively guide social funds and financial capital to participate in the construction of lodging, support conditional villages (residents) through the repair and transformation of their own housing development lodging; encourage towns and cities have the willingness of organizations and individuals to start lodging by leasing private houses in the countryside; encourage the development of rural lodging through the registration of rural tourism investment and development companies, the formation of agro-industrial cooperatives, villagers shareholding in rural lodging village-wide and piecemeal development. Third, multi-channel investment. Townships and villages as the main body of the collective storage of a number of idle assets in the countryside, by the District Investment Group unified packaging, planning, promotion, the formation of a project library for foreign investment, to attract B&B experts, brand B&B operators and tourism investment companies to carry out B&B planning and design, investment and construction, and operation and management.

Lead unit: District Investment Group

Responsible unit: District Finance and State-owned Assets Bureau, Agriculture, Forestry, Water and Ecological Environment Bureau, the township people's government

Third, revitalize idle resources. Under the premise of ensuring the safety of use, make full use of the existing residential housing, stock, village collective housing, old grain silos, idle farm buildings, idle school buildings, idle village hall, idle collective construction land and other resources to build and start the lodging. Use the results of practical village planning, encourage the village collective use of unused houses to create a regional bed and breakfast clusters. Adhere to the principle that it is appropriate to change, it is appropriate to build, the combination of reconstruction, to change the main principle, to avoid the big demolition, blind new construction, to prevent the negative phenomenon of building projects for the sake of building projects, and to prevent the waste of funds, assets idle.

Lead unit: District Natural Resources and Planning and Construction Transportation Bureau

Responsible unit: District Agriculture, Forestry, Water and Ecological Environment Bureau, the people's governments of the townships

Fourth, to guide the development of characteristics. One is to tap into the local culture. Local humanities tales, folklore, traditional crafts, non-heritage products, specialties and other food into the tourism B&B, explore "B&B + non-heritage" "B&B + carving" "B&B + Folk" Explore the integration and development of "B&B+non-heritage", "B&B+carving", "B&B+folklore", "B&B+food", etc. Secondly, it highlights personalization and thematization. The implementation of the three-year cultivation program, each township to generate 1-3 B&B aggregation area projects, the formation of "a town, a feature of a brand" tourism B&B industry model, such as Zhang Ban Township to build Yuxia Village coastal fashion B&B aggregation area, Dongyuan Township to build Longcang community of overseas Chinese history and culture B&B aggregation area, and so on. Third, the development of diversified business. Support the B&B to participate in public cultural services, expanding catering consumption, characteristics of cultural creation, handmade, cultural experience, agricultural and sideline product processing and other diversified business, to improve the attractiveness and competitiveness.

Lead unit: the township people's government

Responsible units: District Education, Culture, Sports and Tourism Bureau, Agriculture, Forestry, Water and Ecological Environment Bureau, Science and Technology Economic Development Bureau, Market Supervision Administration

V. Improvement of management level. First, the establishment of industry associations. Support the establishment of the B&B Association, give full play to industry self-regulation and professional services, carry out tourism B&B standard publicity and implementation, provide member units with information consulting, training and exchange, product promotion, dispute coordination and other services, to avoid disorderly competition, and guide the healthy development of the B&B industry. Secondly, strengthen the training of talents. Include B&B practitioners in rural revitalization, business services, catering and lodging industry, culture and tourism talent training program, and constantly improve B&B management and service level. Third, enrich service content. Advocating personalized butler service to meet the slow life of tourists, deep experience consumption demand, to create a host and guest sharing, civilized and harmonious atmosphere.

Lead unit: District Education, Culture, Sports and Tourism Bureau

Responsible unit: District Agriculture, Forestry, Water and Ecological Environment Bureau, Science and Technology Economic Development Bureau, the township people's government

Sixth, improve supporting construction. Accelerate the improvement of tourism B&B public service support, increase the upgrading of highways leading to B&B cluster areas and water supply and power supply, public toilets, parking lots and signage and other public facilities construction support efforts to strengthen the catering, shopping, culture, entertainment, health and other ancillary service facilities.

Lead unit: District Education, Culture, Sports and Tourism Bureau, the township people's government

Responsible units: District Natural Resources and Planning Construction and Transportation Bureau, Science and Technology Economic Development Bureau, Education, Culture, Sports and Tourism Bureau, Bureau of Livelihood Protection, Quanzhou Yushawan Group, Hui'an Power Supply Company

VII, increase financial support. The total investment of 2 million yuan, the number of rooms in 5-14 "Quanzhou Taiwan business investment zone" B&B, each room to give a one-time subsidy of 20,000 yuan. B&B cluster area access to 10 B&B or a total of 100 rooms or more, the construction of supporting infrastructure [including B&B signage system, intelligent tourism system, thematic elements (IP image) to create, B&B centralized parking lot, B&B fabric washing center, etc.] owners of the unit (state-owned enterprises or villages and towns), to be 70% of the total investment in a one-time subsidy, the total amount of subsidies for each B&B cluster area up to a total of not more than 500,000 yuan. The maximum total subsidy for each B&B cluster area is not more than 500,000 yuan.

Lead unit: District Education, Culture, Sports and Tourism Bureau

Responsible unit: District Finance and State-owned Assets Bureau

Eight, strengthen financial support. Encourage financial institutions to comply with the law to innovate financial products and service models, the introduction of "B&B loan" and other characteristics of the cultural and tourism financial products, to expand the main body of the B&B financing channels. Explore through the farmers housing property rights mortgage, credit loans and other forms of support for the construction and operation of B&B. Encourage financial institutions to expand credit investment in the B&B industry, implement preferential interest rates, increase fee reductions and concessions to reduce financing costs.

Lead unit: District Finance and State-owned Assets Bureau

Nine, strengthen publicity and promotion. First, the release of the B&B tourism line. B&B into the region's cultural and tourism image product promotion system, arrange special funds for the support of tourism B&B promotion, project investment and other activities. Strengthen the B&B and neighboring scenic spots linkage marketing, release and promote B&B tourism boutique lines. Second, increase new media publicity. Support relying on microblogging, WeChat, headlines, jittery tone, small red book and other new media publicity platforms to carry out creative marketing of B&Bs and B&B-themed cultural and tourism activities to attract more consumers. Support B&B and e-commerce platform cooperation, increase B&B online publicity and promotion, do prosperous B&B economy. Third, carry out consumption promotion activities. Incorporate B&Bs into cultural and tourism consumption benefits, business consumption promotion activities, as well as administrative organs, institutions, and state-owned enterprises meeting and training options. Encourage eligible lodging to actively participate in the creation of staff rest and recuperation base selection.

Lead unit: District Education, Culture, Sports and Tourism Bureau

Responsible unit: District Party Work Department, Science and Technology Economic Development Bureau, the township people's government

Ten, the establishment of scheduling mechanism. District lodging management work leading group held regular scheduling meetings, scheduling the region's lodging development process of major issues in the decision-making and management process involving the overall situation, policy issues of coordination and disposal. This document will be formed into a task breakdown table, regular supervision to ensure that the tasks are pushed forward in a timely manner.

Lead unit: District Education, Culture, Sports and Tourism Bureau, the Office of the Party Committee

Responsible unit: District B&B management work leading group members

This document shall come into force on the date of issuance and shall be valid until December 31, 2026 .