These measures have been formulated to further optimize the business environment for the development of our city’s e-commerce industry, foster new forms and models of online consumption, support e-commerce enterprises in expanding, strengthening, and improving their operations, and accelerate the high-quality development of the e-commerce industry.

I. Rewards for E-commerce Enterprises Meeting Statistical Thresholds. E-commerce enterprises included in the city’s statistics for retail businesses above a specified threshold for the first time shall be granted a one-time reward of 30,000 yuan.

Responsible Units: Municipal Bureau of Commerce, Municipal Bureau of Finance, and People’s Governments of all counties (cities, districts)

II. Rewards for Online Physical Goods Transaction Volume. Enterprises included in the statistics for the above-scale commerce sector in the current year that achieve online sales of physical goods exceeding 10 million yuan through third-party e-commerce platforms or their own platforms shall be granted a reward of 60,000 yuan. For every additional 5 million yuan in sales exceeding 10 million yuan, an additional 20,000 yuan shall be awarded, with a cap of 100,000 yuan per enterprise.

Responsible Units: Municipal Bureau of Commerce, Municipal Bureau of Finance, and People’s Governments of all counties (cities, districts)

III. Incentives for Cultivating Enterprises with Growth Potential. E-commerce enterprises that have been included in the statistics for large-scale commerce and trade, have been in operation for more than two years, and achieve an increase in online sales of over 5 million yuan in the current year compared to the previous year will be granted a one-time incentive of 50,000 yuan. Enterprises must submit financial audit reports for the current and previous years issued by an accounting firm.

Responsible Units: Municipal Bureau of Commerce, Municipal Bureau of Finance, and People’s Governments of all counties (cities, districts)

IV. Attraction and Cultivation of E-commerce Live-Streaming Bases. For e-commerce industry live-streaming bases with a floor area of 600 square meters or more, 10 or more live-streaming studios, and hosting more than 10 e-commerce enterprises included in the statistical reporting system, a reward of 150,000 yuan will be granted to each base operator.

Responsible Units: Municipal Bureau of Commerce, Municipal Finance Bureau, and People’s Governments of all counties (cities, districts)

V. Subsidies for Traditional Enterprises Transitioning to Live Streaming. For enterprises that have been included in the statistics for large-scale commerce and trade, have not previously engaged in e-commerce live streaming, have been in operation for more than two years, and have newly opened and continuously operated an e-commerce live streaming account on a mainstream e-commerce live streaming platform—with annual sales per account exceeding 5 million yuan—a subsidy of 20% of the actual expenses incurred for account setup, operation, and promotion will be provided, with a maximum of 100,000 yuan per enterprise.

Responsible Units: Municipal Bureau of Commerce, Municipal Bureau of Finance, and People’s Governments of All Counties (Cities, Districts)

VI. Support for the Establishment of E-commerce Enterprises. E-commerce enterprises introduced through investment promotion or similar means that achieve annual online wholesale sales of physical goods exceeding 30 million yuan or online retail sales of physical goods exceeding 10 million yuan in the same year shall be awarded a 100,000 yuan incentive.

Responsible Units: Municipal Bureau of Commerce, Municipal Finance Bureau, and People’s Governments of all counties (cities, districts)

VII. Fostering and Expanding Cross-Border E-Commerce Enterprises. For enterprises conducting export transactions on relevant cross-border e-commerce platforms (including self-built independent cross-border e-commerce websites and third-party cross-border e-commerce platforms), included in the statistics for large-scale commerce and trade, or exporting via cross-border e-commerce customs clearance modes and included in customs statistics, an international logistics subsidy will be provided starting from 1 million USD, at a rate of 0.03 RMB per USD of transaction value, with a cap of 500,000 RMB per enterprise.

Responsible Units: Municipal Bureau of Commerce, Municipal Finance Bureau, Sanming Customs, and People’s Governments of all counties (cities, districts)

VIII. Strengthen the Cultivation of Cross-Border E-Commerce Brands. Cross-border e-commerce enterprises that register their own trademarks in the destination country of cross-border exports will be granted a subsidy equivalent to 50% of the trademark registration fees, with a maximum of 15,000 RMB per enterprise.

Responsible Units: Municipal Bureau of Commerce, Municipal Finance Bureau, Sanming Customs, and People’s Governments of all counties (cities, districts)

IX. Optimize Financial and Credit Service Measures. Guide banking institutions to innovate financial products and provide e-commerce enterprises with loan services characterized by “unsecured credit, easy application, long terms, low interest rates, and broad usage.” Individuals meeting the criteria for startup guarantee loans may apply for loans of up to 300,000 yuan, while small and micro enterprises may apply for loans of up to 4 million yuan. For eligible startup guarantee loans, a fiscal interest subsidy covering 50% of the actual loan interest rate will be provided.

Responsible Units: Municipal Finance Bureau, Human Resources and Social Security Bureau, Financial Regulatory Bureau, Commerce Bureau, People’s Bank of China Sanming Branch, Sanming Regulatory Sub-bureau of the National Financial Supervisory Administration, and People’s Governments of all counties (cities, districts)

X. Strengthen the recruitment and cultivation of e-commerce talent. Support industry associations in organizing specialized recruitment events, training exchanges, and themed seminars. Municipal and county-level finances will allocate funds centrally, with the commerce department responsible for implementation. At least 20 e-commerce talent training sessions will be held annually, serving 1,000 participants, to continuously improve the “mentoring and guidance” incubation mechanism for e-commerce talent.

Responsible Units: Municipal Commerce Bureau, Human Resources and Social Security Bureau, Finance Bureau, Development and Reform Commission, and People’s Governments of all counties (cities, districts)

XI. Eligibility Criteria

Enterprises applying for support under this measure must meet all of the following conditions:

1. This measure applies to operators engaged in e-commerce-related industries within the jurisdiction of Sanming City.

2. The enterprise must conduct e-commerce-related business in Sanming City, be included in Sanming City’s statistical monitoring system for large-scale commerce and trade, be able to provide accurate e-commerce-related data and information, and have not engaged in any illegal or non-compliant business operations during the current fiscal year.

3. As this measure involves incentive funds, the relevant departments of commerce and finance in each county (city, district) shall verify the applications and submit them to the Municipal Bureau of Commerce and the Municipal Bureau of Finance for approval, after which the funds will be disbursed through the appropriate channels.

4. If an enterprise simultaneously meets the eligibility criteria for other similar funding support programs in Sanming City, it may choose one program based on the principle of selecting the higher amount without duplication; however, it may not receive duplicate rewards or subsidies. Where specific policy measures are involved, implementation shall follow the relevant fund management regulations and implementation rules.

5. These measures shall take effect on January 1, 2024, and remain valid until December 31, 2025. Should there be any adjustments or changes to laws, regulations, or relevant policies during the validity period of these measures, such provisions shall prevail. The Municipal Bureau of Commerce shall be responsible for the specific interpretation of these measures.

The people’s governments of each county (city, district) shall formulate relevant measures to promote the accelerated development of the e-commerce industry within their jurisdictions by referring to these Measures, thereby creating a synergistic effect.