Over the past few years, the industry has been undergoing rapid development, accompanied by profound transformations. As the primary platforms for clustering industries and hosting enterprises, industrial parks have also been continuously upgrading and evolving.
Today, reforms such as the "output-per-mu" evaluation and "replacing old industries with new ones" being implemented across various regions all emphasize the efficient development and utilization of land.
The crude and simplistic park management model that once relied on land appreciation and high turnover is now revealing various problems.
Vacant facilities spanning tens of thousands or even hundreds of thousands of square meters, inconsistent park management, and a bewildering array of industrial sectors have resulted in the failure to meet the development needs of both the government and enterprises.
However, if industrial parks aim to solidify their industrial foundations and operations while relying on asset appreciation, they will face even greater challenges.
As the nation focuses on economic growth and development in 2023, GuChuan United is proud to launch a brand-new interview series: *Chuanjian*.
Through "boundary-breaking" dialogues with experts across various industries, we delve into the essence of investment promotion and return to the core of value creation. With the latest insights from Guchuan, we help local governments and industry enterprises resolve current challenges and chart a path toward the future.
Highlights of the first episode:
● Exploring the Cutting Edge: Forward-thinking industrial positioning to revitalize existing assets and underutilized facilities
● Discussing Innovation: Moving Beyond Traditional Thinking, Leveraging “Industrial Parks + Funds” to Drive High-Quality Development
● Shaping Insights Together: Breaking the Deadlock with the REITs Model; At the “End of the Universe” of Park Operations, Investment Attraction Remains Key
In recent years, as park operation models have evolved, long investment cycles, low initial returns, and high operational complexity have become the “three major hurdles” holding back governments, professional institutions, and private capital.
Amid this landscape of both opportunities and challenges, various new concepts and fields have begun to emerge in the business recruitment sector. How to innovate models and seize emerging trends has become a critical issue for industrial park operations.
As a professional platform with 14 years of hands-on experience in investment promotion, GuChuan United has consistently led the industry’s development, collaborating with local governments to explore new approaches to park operations in this new era.
To understand the current situation and view development from a deeper level, broader perspective, and wider horizon, Guchuan United has broken through traditional boundaries by inviting experts from diverse industries and fields to engage in in-depth discussions on industrial upgrading, park operations, and regional development.
Dual Perspectives, Breaking Down Barriers
"Filling the Reservoir with Fresh Water" for Industrial Investment Promotion
Cross-sectoral Exchange: The first episode adopts a fresh “Law + Investment Promotion” perspective to analyze the three hottest topics in current industrial park operations.
Against the backdrop of high-quality industrial development, in addition to local governments, there is a need for more professional platforms and private capital to participate in the construction of industrial infrastructure.
However, due to their differing roles and identities, the strengths and priorities of these three key players vary.
How can we strengthen oversight and accountability in tripartite cooperation to achieve optimal results?
Attorney Wu Yi provides professional insights from a legal perspective.
During the period of rapid development, economically vibrant regions such as Shanghai and Jiangsu have faced significant setbacks in project construction but have also distilled numerous forward-thinking concepts and experiences.
How can these advanced concepts be replicated in other regions to help local authorities define their industrial positioning through planning and determine the direction of product design?
Dong Chuanchuan offers feasible solutions to local governments from a holistic industrial perspective.
Today, for both governments and professional platforms, the era of high-turnover, profit-driven industrial parks is over; solidifying industrial foundations and park operations is the optimal solution.
The “industrial park + fund” model and industrial park REITs have become the preferred development paths for an increasing number of high-quality parks.
However, such innovative models inevitably bring both foreseeable challenges and unforeseen risks. How can local governments, professional platforms, and private capital better participate in these initiatives while mitigating risks?
Dong Chuanchuan, Executive Vice President of Guchuan United, and Wu Yi, an attorney at Zhong Lun Law Firm, shed light on the inevitable trends in comprehensive park operations from a dual perspective of “investment promotion and legal affairs.”
Cross-sector dialogue sparks new industry insights
As the first guest on *Chuanjian*, Dong Chuanchuan, Executive Vice President of GuChuan United, invited Wu Yi, a partner at Zhong Lun Law Firm, to offer new insights and perspectives on current park operations from a professional standpoint.
Dong Chuanchuan joined GuChuan United in 2015 and, in just five years, successfully assisted over 30 large enterprises in establishing operations while serving more than 20 high-level industrial parks...
As the head of the Yangtze River Delta region at GuChuan United, Dong Chuanchuan led her team to overcome investment promotion challenges stemming from regional differences between the north and south, streamlined industrial relocation pathways, and charted a path of reform.
Within just six months of launching the new corporate site selection service, 13 companies—including several Fortune 500 and China 500 firms—entrusted his team with their site selection.
Drawing on years of accumulated frontline investment promotion experience, Dong Chuanchuan has distilled these insights into practical, replicable techniques. He has been invited to various regions to deliver lectures, sharing his hands-on insights and experiences to help local authorities move beyond the exploratory phase of “feeling their way forward.”
After becoming the Group’s Executive Vice President, Dong Chuanchuan’s original aspirations remained unchanged, while his perspective broadened. He continues to maintain a keen focus on regional development and remains deeply committed to the specialized field of industrial investment promotion.
Whenever meeting with local leaders to discuss industrial investment promotion and future planning, Dong Chuanchuan analyzes regional economic development from the perspective of industrial upgrading. His forward-looking insights, which capture the essence of the matter, often inspire new understandings of investment promotion among others.
Attorney Wu Yi earned his bachelor’s degree from East China University of Political Science and Law and his master’s degree from the University of California, Los Angeles.
Her strong academic background and exceptional capabilities laid the foundation for her appointment as a non-equity partner at Zhong Lun Law Firm earlier this year.
In her areas of expertise—domestic and international capital markets, financial products, and trusts—Attorney Wu Yi has provided specialized legal services to more than a dozen Fortune 500 companies and well-known Chinese enterprises.
In 2019, as GuChuan United ventured into the heavy-asset development sector of industrial parks, it forged a partnership with a key strategic ally—Zhong Lun Law Firm.
As a close friend who has accompanied GuChuan United for many years, Attorney Wu Yi was invited to appear on the first episode of *Chuanjian*. Drawing from her legal expertise, she shared her experiences and insights to jointly explore the path forward for industrial park operations in this new era.
The “powerful collaboration” between Dong Chuanchuan and Attorney Wu Yi provided the first episode of *Chuanjian* with a dual perspective of “investment promotion + law,” redefining industrial park operations from the standpoint of investment and financing.
In the future, GuChuan United will continue to invite experts and scholars from various industries to address current challenges within the industrial chain and regional investment promotion, while analyzing future trends and proposing solutions for the sector. For more in-depth content, please stay tuned for the next episode of *Chuanjian*.














