A single street with 23 buildings each generating over 100 million yuan in tax revenue?

Yes, that’s right—it has single-handedly outshone the CBDs of many provincial capitals! This is the result of the “super streets” unleashing their immense power.

Urban competition is becoming increasingly “granular,” rooted in the grassroots economy that flows through the city’s capillaries.

These “super streets” are gradually becoming the “main force” in attracting investment.

In the Yangtze River Delta urban cluster, there is also a street with immense potential: Kaixuan Street, joining forces with Shangcheng District to solidify the foundation of “shared prosperity and shared beauty” in Hangzhou.

Over the years, through its “One Core, Two Clusters” industrial layout and the “Kai” service philosophy, it has continuously injected new vitality into regional development.

Just in the first half of this year, three major projects settled in Kaixuan Subdistrict, Shangcheng District, Hangzhou. Among them, Qiaochu and Zun gui Vision, as key enterprises, have both taken root.

Behind the success of these star enterprises lies the street’s deep-rooted culture of innovation. What “hardcore secrets” does Kaixuan Street actually hold?

Let’s keep reading to find out…

Kaishuan: A New Model

What images used to come to mind when you thought of a subdistrict? A lively, everyday scene: supermarkets, street food stalls, and farmers’ markets…

But what about now?

It could be a mere 20-square-kilometer area generating over 250 billion yuan in annual GDP; or a place where GDP output per square kilometer nears 900 million yuan, leading the pack in industrial clustering; or a hub hosting headquarters of top-tier companies across multiple sectors, along with over 50 “gazelle” enterprises…

It can be said that as new business models flourish in urban centers and innovation resources rapidly converge among skyscrapers, streets with formidable innovative strength are emerging one after another.

Streets are the most common grassroots administrative units in cities and towns, and an increasing number of these “basic units” are emerging in prime urban locations.

Shangcheng District is the central urban district of Hangzhou, bordering the Qiantang River and adjacent to West Lake, with the Grand Canal running north to south. It enjoys a uniquely advantageous location.

The district is home to Hangzhou East Railway Station—one of Asia’s largest high-speed rail hubs—the Hangzhou City Station, the city’s central rail hub, and East China’s largest passenger transport center, offering extensive and convenient transportation links.

With the digital economy at its core, Shangcheng District is focused on the high-quality development of its “1+6” industrial sectors: financial services, fashion and consumer goods, professional services, cultural industries, health services, and smart manufacturing.

Kaixuan Subdistrict is situated in the central part of Shangcheng’s “Golden Boot” area, with a total jurisdiction of approximately 4 square kilometers. Based on Shangcheng District’s implementation of administrative restructuring, it adopts the strategic positioning of “One District, Four Centers” to foster high-end service industries, strengthen the digital trade sector, and accelerate the development of the digital economy.

More importantly, the subdistrict is following the “12345” three-year action plan for industrial development, which centers on “adhering to one main thread, highlighting two priorities, developing three major industries, building four key zones, and optimizing five services.”

We have consistently maximized our role in aggregation, radiation, and leadership to provide the driving force needed to propel Shangcheng’s urban economy to new heights of high-quality development.

Simultaneously, we are strengthening and expanding the “One Zone, Three Belts” framework—specifically the four major industrial zones: the “Greenland Huajiachi High-End Service Zone,” the “Kaifu Center Digital Economy Belt,” the “Kaixuan Road Digital Trade Belt,” and the “Jingfang Future Community Digital Culture Belt.” We are advancing the development of these four zones—covering the digital economy, new trade and consumption, cultural creativity, and scientific research demonstration bases—to high standards.

Last year, Guchuan United signed an investment promotion cooperation agreement with Kaixuan Subdistrict of Shangcheng District, Hangzhou. By fully leveraging its platform, data, and service advantages, the firm successfully introduced targeted projects to Kaixuan Subdistrict, broadening the path toward high-quality development.

Recently, the two parties joined forces once again to chart a new course. In this new service cycle, Guchuan United has utilized a collaborative model combining its online big data platform with an offline service team to facilitate meetings with 13 prospective enterprises, three of which—e-commerce companies—have successfully established operations in Kaixuan Subdistrict.

How to achieve precise matching and in-depth negotiations between government and enterprises has always been a key concern for investment promotion agencies.

First, prioritizing information: leveraging over 990,000 big data project resources to capture key insights and identify corporate needs.

Second, we take the initiative: our professional investment promotion team serves enterprises, delivers high-quality projects, and drives the development of partnerships.

Star Enterprises, Super Subdistrict

Named in honor of the victory in the War of Resistance Against Japan, Kaixuan Subdistrict forges ahead upholding the spirit of “being a pioneer and pursuing excellence.” This self-reliant, “endogenous” development model adds a unique dimension to Hangzhou’s growth and is certainly worthy of study.

Especially now, as China’s economy enters an era dominated by domestic circulation, Kaixuan Subdistrict’s “endogenous” development model appears even more valuable and sustainable.

Why has it been able to attract star enterprises? This success is primarily attributable to three factors:

First, the city’s culture and talent recruitment mechanisms have attracted and gathered a large number of innovative and entrepreneurial talents. Numerous universities and research institutes have established themselves here, providing significant innovative momentum to the region.

Second, a robust innovation and industrial ecosystem—much like Silicon Valley in the U.S., which has produced numerous tech giants—offers integrated services spanning industrial chains, supply chains, and venture capital, significantly boosting the success rate of innovation and entrepreneurship.

Additionally, policy support and encouragement have consistently focused on enhancing the district’s core competitiveness by providing comprehensive, multi-level, and high-quality services, thereby fostering a cohort of innovative and entrepreneurial growth-oriented enterprises.

Crucially, policy guidance covers the entire chain with “seamless” coverage, establishing a comprehensive policy support system that provides enterprises with support measures that are “easy to understand and practical to use.”

Since 2012, Kaixuan Subdistrict has combined public needs with innovative concepts to create a series of distinctive community service brands under the “Kai” brand.

In February of this year, the "Opinions of the Hangzhou Municipal People’s Government on Promoting High-Quality Employment" were officially released. Support policies for startup spaces have undergone significant changes compared to previous versions, with shorter subsidy disbursement cycles and more robust incubation support.

The business environment serves as fertile ground for enterprise survival and development, and is a comprehensive reflection of a region’s economic growth and soft infrastructure.

It is worth mentioning the subdistrict’s “Kai Chamber of Commerce.” Every year, the chamber organizes prominent local entrepreneurs to “visit prestigious universities, learn from renowned professors, and read classic works,” thereby continuously promoting the growth of well-known enterprises.

Building upon the broader network of the “Kai Chamber of Commerce,” smaller industry-specific sub-chambers have been established to strengthen seamless connections in information exchange and resource sharing, thereby creating a bridge for corporate information exchange.

As a newly introduced star enterprise, Hangzhou Qiaochu Media Co., Ltd., a subsidiary of the Shanghai Qiaochu Group, is a large-scale e-commerce company integrating the wholesale and retail of kitchen and baking utensils, equipment, and ingredients. It has ranked first in Tmall’s baking category for eight consecutive years.

Currently, the company has established three major business divisions—Production, Retail, and Supply Chain—covering operations such as sourcing premium global ingredients, R&D and production of baking and kitchen supplies, warehousing, and knowledge services.

Following its establishment in Kaixuan Subdistrict, the company will focus on a new strategic layout in the new retail and live-streaming e-commerce sectors, possessing immense development potential and promising prospects.