Policy Measures to Accelerate the Development of the Headquarters Economy in Kunming
2022-11-17 00:00

Article 1 This policy is formulated to accelerate the transformation of the economic development model, establish a development philosophy centered on innovation, coordination, green development, openness, and shared benefits, facilitate the relocation of industries from eastern regions, actively attract large domestic and international enterprises to establish corporate headquarters in Kunming, and promote the high-quality development of the city’s headquarters economy.

Article 2 The headquarters enterprises referred to in this policy are classified into four types: comprehensive (regional) headquarters, functional headquarters, innovative headquarters, and directly recognized headquarters. They must align with Kunming’s industrial development direction and possess independent legal person status.

(1) Comprehensive (Regional) Headquarters

Refers to enterprises that exercise centralized management and service functions—such as investment control, operational decision-making, procurement and sales, and financial settlement—for enterprises within a specific region (including Kunming). Applications for recognition as a comprehensive (regional) headquarters must meet the following conditions:

1. Possess the capacity to centrally carry out core headquarters functions such as settlement, operations, management, procurement, sales, logistics, and R&D, with no fewer than three core functions.

2. Manage and provide services to three or more branches outside of Kunming, including at least one subsidiary or branch office.

3. Meet the following requirements:

Modern Agriculture: Annual revenue in the previous year must be no less than 50 million yuan, and the comprehensive evaluation at the municipal and county levels must total 2 million yuan or more.

Construction and Real Estate: Annual revenue in the previous year must be no less than 1 billion yuan, and the comprehensive evaluation at the municipal and county levels must total 30 million yuan or more.

Manufacturing and Services: Annual revenue of no less than 300 million yuan, with a combined municipal and county-level comprehensive evaluation score of 10 million yuan or more (for wholesale and internet platforms, annual revenue must be no less than 1 billion yuan, with a combined municipal and county-level comprehensive evaluation score of 15 million yuan or more).

(2) Functional Headquarters

Refers to enterprises authorized by the parent company to undertake certain headquarters functions—such as sales, R&D, and operations—within a specific region (including Kunming) on behalf of the parent company. Applications for recognition as a functional headquarters must meet the following conditions:

1. A functional institution authorized by the parent company (group) that primarily provides one or more cross-border or cross-regional services to affiliated enterprises within the group, including R&D centers, treasury centers, sales centers, procurement centers, supply chain centers, shared service centers, etc.

2. The enterprise’s operating revenue in the previous fiscal year must be no less than 80 million yuan, and its comprehensive evaluation score at the municipal and county levels must be 4 million yuan or higher. Revenue from sales, R&D, operations, and other relevant functions must account for more than 50% of the enterprise’s main business revenue.

R&D centers are not subject to revenue requirements; the criteria are a paid-in registered capital of no less than 10 million yuan and cumulative R&D investment of 10 million yuan.

3. The enterprise must serve three or more affiliated companies, including at least one affiliated company located outside Kunming.

(3) Innovative Headquarters

Refers to corporate headquarters that possess core technologies with independent intellectual property rights, well-known brands, or new business models, new service formats, and new economic platforms within their respective fields. To apply for recognition as an innovative headquarters, the following conditions must be met:

1. Possess characteristics of technological innovation or service innovation. Technological innovation enterprises must hold original patents, including innovative enterprises in fields such as big data, biomedicine, high-end equipment manufacturing, consumer goods manufacturing, new materials, and new energy; service innovation enterprises include those in high-end service industries such as modern logistics, financial services, R&D and design, and internet platforms that feature new models, new business formats, and new platforms.

2. Annual revenue in the previous year must be no less than 50 million yuan, and the enterprise must have received a comprehensive evaluation score of 2 million yuan or more at both the municipal and county levels.

3. Have established at least one branch outside of Kunming.

(IV) Direct Recognition of Headquarters

1. Enterprises listed in the previous year’s Fortune Global 500 (Fortune), China’s Top 500 Enterprises (China Enterprise Confederation and China Entrepreneurs Association), China’s Top 500 Private Enterprises, China’s Top 500 Service Enterprises, China’s Top 500 Manufacturing Enterprises, or China’s Top 500 New Economy Enterprises (All-China Federation of Industry and Commerce) shall be directly recognized.

2. Technology-based listed companies (STAR Market, ChiNext, NASDAQ, Hong Kong Innovation Board, etc.), nationally recognized high-tech enterprises operating across regions, specialized, refined, distinctive, and innovative “Little Giants,” industry hidden champions, and unicorn enterprises (with a market value of $1 billion) or near-unicorn enterprises (with a market value of RMB 1 billion) shall be directly recognized.

3. Branches established in Kunming that have expanded their functions to include settlement centers and operational centers, and whose incremental contribution to the comprehensive evaluation at the municipal and county levels in the previous year reached 5 million yuan or more, shall be directly recognized.

Article 3 The Office of the Kunming Headquarters (Building) Economy Leading Group (Municipal Bureau of Commerce) is responsible for organizing and conducting the recognition of headquarters enterprises. Enterprises recognized in the current year are considered newly recognized enterprises, while those recognized prior to the recognition year are considered previously recognized enterprises. If a previously recognized enterprise establishes a new company and transfers its original business operations and subordinate branches to the new company, it will not be subject to re-recognition.

Article 4: Incentives for Attracting Headquarters. For newly recognized headquarters enterprises: comprehensive (regional) headquarters with paid-in registered capital of 100 million yuan or more that have signed a cooperation agreement shall receive a 5 million yuan startup and settlement incentive; functional and innovative headquarters with paid-in registered capital of 50 million yuan or more that have signed a cooperation agreement shall receive a 2 million yuan startup and settlement incentive;directly recognized headquarters with paid-in registered capital of 20 million yuan or more that have signed a cooperation agreement shall be granted a 1 million yuan startup and settlement subsidy. The aforementioned subsidies shall be paid out in a lump sum upon completion of the recognition process.

Article 5: Subsidies for the Purchase (or Lease) of Office Space.Newly recognized headquarters enterprises with paid-in registered capital of 50 million yuan or more that lease office space for their own use shall receive a subsidy equal to 50% of the actual lease payments, provided for three consecutive years, with a cumulative maximum subsidy of 3 million yuan; those that construct or purchase office space for their own use and commit not to sell it externally within five years shall receive a one-time subsidy equal to 10% of the actual construction or purchase costs, with a maximum of 5 million yuan.

Article 6: Business Contribution Incentives. Newly recognized headquarter enterprises shall, starting from the year of recognition, receive a 50% incentive based on the incremental portion of the previous year’s comprehensive evaluation at the municipal and county levels, for a consecutive period of five years.

Article 7: Fixed Asset Investment Incentives. Incentives shall be provided to headquarters enterprises that invest in and construct self-held projects included in the statistics for fixed asset investment in the commerce and trade sector. For annual investments exceeding 500 million yuan (including 500 million yuan), incentives shall be provided at 0.2% of the actual investment; for annual investments exceeding 200 million yuan (including 200 million yuan) but less than 500 million yuan, incentives shall be provided at 0.1% of the actual investment; the incentive amount for a single project shall not exceed 5 million yuan.

Article 8: Attracting Outstanding Headquarters Economy Talent. For newly recognized senior executives of headquarters enterprises (no more than 10 per enterprise), based on individual comprehensive evaluations at the municipal and county levels, 80% of the incentive will be provided for the first three years, and 40% for the following two years.

Article 9: Children’s Enrollment. For the children of newly recognized senior executives of headquarters enterprises (not exceeding 10 per enterprise) who wish to accompany their parents to Kunming for schooling and choose to attend local public primary and secondary schools (including kindergartens), they shall be treated as local residents’ children. The education administrative department of their actual place of residence or the enterprise’s location shall coordinate the transfer and enrollment procedures for them in accordance with the “Implementing Rules for the Administration of Student Registration for Primary and Secondary School Students in Yunnan Province.”

Article 10: Strengthening Financial Support. Headquarters enterprises are encouraged to apply for various government-guided funds and industrial funds. For headquarters enterprises receiving operational contribution subsidies, if new loans obtained in the same year are used for project construction, interest subsidies of up to 30% of the amount calculated based on the People’s Bank of China’s annual Loan Prime Rate (LPR) may be provided, with a maximum subsidy of 3 million yuan for a term of up to one year.

Article 11 Establish a “One Enterprise, One Policy” Support System. For newly recognized headquarters enterprises and existing recognized headquarters enterprises that have made outstanding contributions, the principle of “one enterprise, one policy” may be adopted. The lead introducing department or the competent industry authority shall negotiate a memorandum of cooperation with the enterprise, which shall be signed and implemented after approval in accordance with the relevant decision-making procedures.

Article 12 The scope of application of this policy covers the administrative area of Kunming City (the Central Yunnan New Area may implement this policy by reference, with funding borne independently). The required funds for rewards and subsidies shall be shared equally by the municipal and county-level finances, each contributing 50%.

Article 13: Establish a collaborative working mechanism. The Office of the Kunming Headquarters (Building) Economy Leading Group (Municipal Bureau of Commerce), in conjunction with the municipal departments of finance, taxation, development and reform, housing and urban-rural development, industry and information technology, finance, agriculture and rural affairs, science and technology, human resources and social security, and education and sports, shall be responsible for the recognition of headquarters enterprises and the administration of incentives and subsidies. Regular working meetings shall be convened to organize and carry out tasks such as the recognition of headquarters enterprises, the application for incentives and subsidies, communication and coordination, and the supervision and inspection of the implementation of policy measures.

Article 14 Establish a supervision and management mechanism. Recognized headquarters enterprises must commit to a specified period during which self-built or purchased office premises used for their own operations shall not be sold to third parties; otherwise, they must return the incentive funds. The entire process of allocating funds to recognized enterprises shall be made public and subject to oversight by supervisory, auditing, fiscal, and public authorities.If an enterprise engages in fraudulent activities or other violations of laws and regulations, its certification status shall be revoked, its eligibility for relevant policies shall be terminated, it must return the subsidy funds, and its breach of trust shall be recorded in the enterprise’s credit information.

Article 15 The Municipal Bureau of Commerce is responsible for interpreting this policy. Where this policy overlaps with similar support policies at the national, provincial, or municipal levels, the principle of “choosing the most favorable option and avoiding duplication” shall apply. If new regulations are issued at the national or provincial level, those regulations shall prevail.

Article 16 This policy shall take effect upon issuance and remain valid for five years (2022–2026).


Policy Measures for Accelerating the Development of the Building Economy in Kunming


Article 1 This policy is formulated to accelerate the transformation of the economic development model, uphold the development philosophy of innovation, coordination, green development, openness, and sharing, establish benchmark buildings, develop distinctive buildings, and promote the high-quality development of the city’s building economy.

Article 2 Buildings referred to in this policy must meet the following conditions:

(1) The building is located within the administrative boundaries of Kunming;

(2) They must align with the industrial positioning and development layout established in the “14th Five-Year Plan for Headquarters and Building Economy in Kunming City”;

(3) Be used for business offices, scientific and technological research and development, or similar purposes (excluding buildings for self-use, commercial retail, and hotels), with a gross floor area of 10,000 square meters or more (excluding residential and ancillary facilities);

(4) The building’s operator must engage in lawful business activities within Kunming and maintain standardized operational mechanisms.

Article 3 Building self-ownership and independent tenant recruitment are encouraged. For building operators with a self-ownership rate of 50% or higher (including cases where the total area under unified lease management accounts for 50% or more of the building’s total area), a subsidy equivalent to 10% of the new comprehensive evaluation points contributed by newly moved-in institutions (excluding those relocating within the city) to the municipal and county levels in the current year shall be granted (for three consecutive years). The cumulative subsidy amount for a single building shall not exceed 2 million yuan.

Article 4: Fostering High-Quality, High-Contribution Buildings. A commercial building grading system will be implemented. Building operators newly rated or re-certified as Super Class A or Class A, or those obtaining one or more of the following international certifications—LEED (Green Building), WELL (Healthy Building), or BOMA (Commercial Real Estate)—will receive one-time grants of 100,000 yuan, 50,000 yuan, and 100,000 yuan, respectively.For buildings that hire property consulting firms such as Fortune 500 companies or China’s Top 100 property management firms, and sign new service contracts with a term of 5 years or more, the building operator shall receive a one-time grant of 100,000 yuan; for building property service enterprises first rated as part of the “Top 100 Chinese Property Service Enterprise Brands,” a one-time grant of 150,000 yuan shall be provided.For building operators (excluding self-used properties) where a single building achieves a comprehensive evaluation score exceeding 1 billion yuan or 500 million yuan at the municipal or county level for the first time, one-time grants of 1 million yuan and 300,000 yuan will be awarded, respectively, with a cumulative maximum of 1 million yuan.

Article 5: Fostering Distinctive Buildings and Platform Economies. Implementing the “Three Key Strategies” for green development, we will leverage building resources to guide the aggregation and development of industrial elements. For legal entities in the food processing, agricultural leadership,pharmaceutical and healthcare, cultural tourism, green energy, and logistics and cold chain legal entities (each of which contributes at least 500,000 yuan to the municipal and county-level comprehensive evaluation) and have leased no less than 100 square meters of office space with a contract term of one year or more, building operators shall be granted a 12-month subsidy at a rate of 10 yuan per square meter per month.Encourage the development of platform economies. For internet platforms that conduct sales through their platforms and are included in statistical reporting, when sales exceed 3 billion yuan (inclusive), 5 billion yuan (inclusive), or 10 billion yuan (inclusive) for the first time, the platform operator will receive a one-time grant of 200,000 yuan, 450,000 yuan, or 1 million yuan, respectively, with a cumulative maximum of 1 million yuan.

Article 6: Encourage the reduction of commercial property inventory. Support the purchase of commercial buildings with “fragmented ownership.” For purchases covering 60% or more of the building’s total commercial floor area, accompanied by a commitment to a minimum operating period, a one-time subsidy of 10% of the transaction amount as certified by the Real Estate Registration Center will be granted to the purchaser, with a maximum of 3 million yuan.Support for leasing “dispersed ownership” properties: For lessees leasing an operating area accounting for 70% or more of the building’s total area and committing to an operating period of no less than 5 years, a one-time subsidy of up to 30 yuan per square meter shall be granted, with a maximum of 1 million yuan.

Article 7 The scope of application of this policy covers the administrative area of Kunming City (the Central Yunnan New Area may implement this policy by reference, with subsidy funds borne independently). The required funds shall be shared equally by the municipal and county-level governments at 50% each.

Article 8: A collaborative working mechanism shall be established. The Office of the Kunming Headquarters (Building) Economy Leading Group (Municipal Bureau of Commerce), in conjunction with the municipal departments of finance, taxation, development and reform, housing and urban-rural development, industry and information technology, finance, agriculture and rural affairs, science and technology, human resources and social security, and education and sports, shall be responsible for administering the incentive and subsidy programs for the building economy. Regular working meetings shall be convened to organize and carry out tasks such as the application process for building economy incentives and subsidies, communication and coordination, and the supervision and inspection of policy implementation.

Article 9 Establish a supervision and management mechanism. When purchasing commercial “scattered property rights,” a commitment must be made regarding the duration during which the property will not be sold to third parties; when leasing “scattered property rights,” a commitment must be made regarding the operational term. Failure to comply will result in the return of the incentive funds. The entire process of the allocation and disbursement of incentive funds shall be made public and subject to oversight by supervisory, audit, fiscal, and public authorities.If building operators engage in fraudulent activities or other violations of laws and regulations, they shall be disqualified from relevant policies, must return the incentive funds, and their acts of dishonesty shall be recorded in the corporate credit information system.

Article 10 The Municipal Bureau of Commerce is responsible for interpreting this policy. Where this policy overlaps with similar support policies at the national, provincial, or municipal levels, the principle of “choosing the most favorable option without duplication” shall apply. Should new regulations be issued at the national or provincial level, those regulations shall prevail.

Article 11 This policy shall take effect on the date of issuance and remain valid for five years (2022–2026).


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