Last month, the second phase of the land purchase project of Yuanqi Forest (Tianjin) Beverage Co.

Yuanqi Forest Xiqing project to purchase a total of more than 243 acres of land, with a total investment of 1 billion yuan.

Not coincidentally, in the middle of this month, Yuanqi Forest Taicang project officially put into production, with a total planned investment of 2 billion yuan, annual output value of more than 2.4 billion yuan.

Since 2019, Yuanqi Forest has begun to lay out its own factories across the country, and has already built factories and put them into production in Chuzhou, Anhui, Zhaoqing, Guangdong, Xiqing, Tianjin, Xianning, Hubei, and Dujiangyan, Sichuan.

This article will be based on the analysis of the national site selection trends, precipitation summary of Tianjin (location, market), Taicang (industrial "addition"), Zhaoqing (supporting support) attraction highlights for reference.

01 Understanding orders and experience

Mentioning the location of Yuanqi Forest, it is necessary to say that Xiqing, Tianjin, to do the "land that is to start".

Yuanqi Forest Xiqing project phase I land transaction confirmation in just five working days, will obtain the construction project planning permit, simultaneous acquisition of construction permits, land grant and construction approval procedures to create a new record.

Construction began at the end of 2020, trial production in April 2021, and formal production in May 2021, creating a record for the fastest construction speed in the industry with the same volume.

This is also the second phase of cooperation "ambush".

This is not enough.

Enterprise site selection, especially for food companies, the first is the customer market prediction, but also consider transportation, raw material costs and other factors.

This requires us to jump out of the pure display of local strength thinking, thinking about what benefits can be brought to the enterprise?

With this in mind, let's take a look at Yuanqi Forest's location in Tianjin.

First, thanks to the synergistic development of Beijing-Tianjin-Hebei, adjacent to China's political and cultural center - Beijing, Tianjin occupies a strategic advantage, so that enterprises can easily access the latest industrial dynamics, policy developments and so on.

Secondly, the customer market impact, intuitively, Tianjin can radiate North China and Northeast China and other broad markets, become a strategic "anchor point" for the layout of the northern market of the Yuanqi Forest, to increase the coverage of the product to reach consumers.

Similarly, the South China market "anchor point" Guangdong Zhaoqing, the central market "anchor point" Anhui Chuzhou, Hubei Xianning, Southwest market "anchor point" Sichuan Dujiangyan, East China Market "anchor point" in Taicang, Jiangsu Province.

Enterprises, is to follow the laws of the market and survive, its factory site, naturally follow the order.

In the same area, will always choose the land price and other comprehensive elements of the highest cost-effective location.

This requires us to learn to stand in the enterprise point of view, highlighting their comparative advantages.

Expanded reading: "Park Deconstruction! Counties deepen local genes, make good use of comparative advantages"

Thirdly, based on the industry specificity, transportation and raw materials are crucial to the food business.

The relevant person in charge of Yuanqi Forest said that Xiqing Economic and Technological Development Zone has a relatively advantageous geographical location and convenient transportation, which helps to reduce logistics costs and improve operational efficiency, "where the procurement of raw materials and the rapid distribution of our products has also become more convenient.

"Cold chain logistics is particularly important in food transportation.

In recent years, Tianjin has vigorously developed the cold chain logistics industry, and is committed to becoming China's northern "cold chain portal".  

Tianjin Bureau of Commerce data show that as of October last year, Tianjin, a total of 155 operating cold storage, with a total capacity of about 2.18 million tons.

Of these, the total capacity of cold storage above scale accounts for 95.6% of the city's total capacity; 34 cold chain transportation enterprises above scale, and about 5,000 cold chain transportation vehicles.

02 Do "add": industrial tourism

It is true that the location and market orders, the Yuanqi Forest site selection has a great impact.

But should not be ignored, the local industry to do what "addition", by the enterprise "see".

"Manufacturing that is cultural tourism, workshop that is attractions, capacity that is flow" - Taicang, Jiangsu Province.

A little more detailed, Taicang weave a "touchable industrial map", here, each production workshop is the city parlor, each assembly line is a cultural communication belt.

Falling back on specific examples.

Taicang's "Bread Castle" - Lekal, set bread sales, baking knowledge popularization and DIY experience of baking products is equal to one, attracted from Suzhou city, Shanghai and other places in the name of "card" traffic. The company has attracted visitors from Suzhou city, Shanghai and many other places to visit.

Taking this opportunity, a total investment of 500 million yuan is planned for the launch of high-end food projects in Dingyifeng, the Bread Castle and the production workshop at the same time rise.

The real version of "Charlie's Chocolate Factory"

The new chocolate R & D and intelligent production project of WoTech Industry plans to open a chocolate factory and build a chocolate museum;

We invested 100 million euros in the world's first "ice cream" in the ice cream industry. The world's first ice cream industry "lighthouse factory", opened up industrial tourism routes, set up for visits to the glass channel for tourists to visit the interactive;

Bacafoil bakery factory store, full-flavored food factories, Wang Dai crab and a series of industrial tourism projects in Taicang endless.

Through the innovative transformation of "industrial tourism", not only can reduce the distance of the brand, enhance consumer recognition;

It can also feed the attraction of investment, the formation of a virtuous cycle of "industry to develop the city, the city to promote the production".

Translated into vernacular, "industrial tourism" to bring the flow of visitors also brought orders for enterprises, and ultimately become the basis for decision-making on the location of enterprises.

The industrial "addition" made by Taicang, inside is doing the familiar "industrial ecology", just change a form of marketing.

Whether it's a chocolate factory, an ice cream lighthouse, or a bread castle, it's all riding on the food track.

Yuanqi Forest, naturally, can feel Taicang's thickly planted industrial ecology and traffic code.

Therefore, he also opened in Taicang to organize the Yuanqi Forest Music Festival planning, take the initiative to join the "industrial tourism" circle.

03 Look at the essence: industrial ecology

Industrial support is an important consideration in the location of enterprises, and at the same time, it is also an inseparable part of the industrial ecology.

Broadly speaking, according to the logic of enterprise location, we not only need to understand the location of Tianjin, orders, Taicang's industrial "addition", but also need to understand the Guangdong Zhaoqing to do business "heart" supporting support.

In terms of enterprises, they see the specific details.

Look at the local enterprises to say.

Guangdong Yi pure food technology limited company, total investment of about 200 million yuan, selected Zhaoqing.

The manager of its project mentioned that "the government's full-cycle service is the key to the rapid advancement of the project." In particular, from the investment stage of the "one-stop" process optimization, to coordinate with the bank to provide special financing support, and then complete the steam, natural gas and other food production necessary infrastructure support in advance, the government's precise support for enterprises to effectively feel the "speed of the Bay Area

The government's precise support makes the enterprise feel the "speed of the Bay Area".

If you want to recruit food "big business", we might as well start from the industrial support, think of the enterprise, for the enterprise to worry about.

First, the development of industrial support development planning, around the food processing industry, and actively introduce and cultivate upstream and downstream supporting enterprises.

For raw material supply enterprises, to give policy support, financial support, to attract their investment in local factories, to ensure a stable supply of raw materials.

For packaging, printing and other supporting enterprises, to build industrial docking platform to promote cooperation and exchange between food enterprises and supporting enterprises.

At the same time, strengthen the infrastructure construction of industrial parks, improve water, electricity, gas and other supporting facilities to provide enterprises with a favorable production environment.

The second, in-depth study of local and neighboring market demand, combined with the advantages of local resources, a clear direction for the development of the food industry, while aiming at the market radiation surface to do the "addition".

If the local agricultural and sideline products are rich in resources, you can focus on the development of agricultural and sideline products processing industry, and will be combined with the enterprise order where, combing the local market radiation surface, especially the key customer resources, these will become an important investment chips.

Written in the last

No once-and-for-all "one-trick pony", learn from the best, and highlight their own characteristics, is the real guardian of innovation.

Market-oriented investment now, the place only to give enterprises unique and in line with the interests of the expected point of memory, in order to really stand out.