A question was thrown to DeepSeek: what is the biggest challenge for investment promotion in county areas?

In the answer given, imperfect infrastructure was put in the first place, followed by single industry chain, limited market scale, talent shortage, information asymmetry, etc..

Admittedly, without the resources and advantages of big cities, county investment exists a certain degree of difficulty.

For these places, investment should do? The key point is to stabilize the business.

Stabilize the leading or leading enterprises, it is enough.

01 small place investment Several difficulties

Enterprises choose the location of registration, the main consideration of three factors:

First, low-cost elements, that is, a relatively stable and low-cost land, labor and energy supply;

The second is the industry chain security, that is, the industry chain has the toughness, the industry chain supporting perfect;

Third, market potential, that is, with a large enough consumer market.

Among them, the low-cost elements, it involves the transportation of infrastructure.

Data show that the cost of transportation in the operating costs of enterprises accounted for a high proportion, up to 15% -30%.

If a place with poor transportation, communication facilities are not perfect, in the transportation of raw materials and products, goods transportation time will be extended, transportation costs will also increase.

Some remote counties, the transportation of goods mainly rely on ordinary highway, not only the transportation time is long, and the cost is relatively high. The increase in production costs of enterprises, the willingness to invest will also be reduced. In the investment negotiation, the investor also often faces the strict consideration and questioning of the cost of the enterprise.

Impact on the attractiveness of the county investment, there is a more important point, is the short industrial chain, a single industry chain, which is a common problem in many places.

If the industry supporting capacity is insufficient, the upstream and downstream supporting enterprises required by the enterprise is difficult to find in the local. Especially for large enterprises, their investment needs are often difficult to be met.

Let's say, an electronic manufacturing enterprises in a small place to invest, but struggling to find suitable parts suppliers in the local area, can only be purchased from the field, which will not only increase the procurement costs, but also face the risk of untimely delivery, affecting the normal production of enterprises.

When communicating with enterprises, investment promotion people can always feel their worries about operating costs, as well as the thirst for supply stability.

For counties and towns and other small places, the regional level is not high, limited resource elements, destined to take some of the stability of the investment development route.

The limited resources to focus on the leading or leading enterprises, will be cultivated into a chain master, in order to drive the development of the whole industry chain.

02 The key to break through the chain to stabilize the main enterprise

How to do it? There are key points: improve infrastructure, build high-standard factories, provide support platforms such as technology research and development, optimize the business environment, and improve the level of information technology.

For your convenience, let's take a look at the case of Nan'an City, the "Hometown of Building Materials in China". The local government has eliminated backward production capacity.

By eliminating backward production capacity, the local government prioritizes the allocation of high-quality resources to digital, technological and growth-oriented enterprises. Under this strategy, the Jiu Mu Group has developed and grown into a chain master enterprise.

In the top-level design, Nan'an in accordance with the "an industrial chain, a chain of main enterprises, a number of industrial parks" planning ideas, with the Nine Maket Group as the core, the layout of "1 + 13" industrial parks, with a total area of 50 square kilometers.

At the same time, around the nine pastor group to create a 3800 acres of plumbing kitchen and sanitary industry ecological corridor, and in the surrounding layout of digital sanitary ware, Wan Yang, Aofei, Hengrun and other 8 small and micro industrial parks, built more than 1 million square meters of standard factory buildings.

In order to further support the development of the industry, the government launched the "four good and four better" 22 and "7 + 5" policy, the establishment of 4.8 billion yuan of industrial funds to provide financial support for enterprise development.

In terms of land resources, the government has made every effort to protect the land demand of Jiu Mu Group and its related supporting enterprises. For example, the Nine Muses Group global headquarters and home robotics industrial park planned 330 acres of land, with a total investment of up to 5.8 billion yuan.

In the inspection and testing services, Nanan built a national quality inspection center (national plumbing and sanitary ware quality inspection center), two provincial quality inspection centers and 48 inspection and testing institutions, can provide inspection and testing reports of more than 200,000 per year.

In terms of government services, the local administrative service center to set up investment project approval "green channel", Nine Shepherd Group as a leading enterprise in the industry, its investment projects can enjoy convenient and efficient approval services.

Covering the national, provincial, Quanzhou City and Nanan's key investment projects and other six types of projects, can enter the green channel, greatly shortening the project landing time.

Eventually, here to the Nine Shepherd Group as the chain master, successfully built a full industrial chain covering the upstream and downstream of plumbing, kitchen and sanitary ware, industrial agglomeration from 32% to 83%; leading enterprises in the local supporting rate, but also from 35% to 85%.

The overall investment logic is to chain the main enterprise as a magnet, the local industry fund as a supporting support, to attract the upstream and downstream industry chain enterprises to gather.

Many people may find it difficult to attract and cultivate chain master enterprises. The increasingly popular scene investment may be a way out.

03 Scenario investment calculate the total investment account

Simply put, scene investment is around the new technology and new areas, combing, published scene list, tell enterprises "what we want", to attract the ability of the enterprise "order" landing.

In the past, local investment tends to focus only on the comparison of a single production resource, such as land, water, electricity, people, raw materials and other costs, but ignores the value that existing industrial resources can bring to enterprises.

For example, local market segments, supply of intermediate products and specific equipment, logistics and trade services.

Since the Fair Competition Review Regulations, various investment promotion policies have been cleaned up, and local governments need to learn to tap into market advantages.

After all, a low-cost factor market and a stable domestic consumption market are the basis for lowering business operating costs.

Different types of enterprises, there are differences in the proportion of consumption of various types of resources, the proportion of resource costs is also different. As far as leading enterprises are concerned, a slight advantage in comprehensive costs may bring about a huge difference in profitability.

Therefore, to help leading enterprises to understand the local resource scenario in the county and calculate the investment ledger is the first and most important step to attract leading enterprises to move in.

A city in Jiangsu, for example, in order to attract a chip packaging leading enterprises in Shenzhen, they first lead leading enterprises and locally renowned bonding machine company, reached supply cooperation and maintenance services cooperation.

Then, to assist the enterprise organization held four product promotion meeting, to attract a number of local smart small household appliances, intelligent equipment entrepreneurs with the leading enterprises to establish orders.

In addition, it also negotiated with the power sales company in advance, reserving the best local power purchase package for the leading enterprise, helping the enterprise to reduce the pre-production and post-production costs.

By building a good business scene step by step, we finally succeeded in attracting this leading enterprise to move in.

If it is difficult to attract external leading enterprises, then it may be worthwhile to think differently and cultivate local potential enterprises into chain master enterprises.

Very often, local investment is too concerned about external projects, but ignored the potential and needs of local enterprises.

This often leads to the new attraction of projects and local industries out of touch, there are "resources can not keep up, the market away from the far" problem, resulting in new business investment is easy to produce difficult.

Localities need to understand the development needs of local enterprises and industries, support small and medium-sized enterprises with potential, and make up the industrial chain by attracting investments from foreign enterprises.

Take Quzhou, Zhejiang Province, for example, they take Zhongtian Oriental Fluorosilicon Company as the core to build an organosilicon industry chain.

While developing itself, the enterprise relies on talents, R&D, equipment, market and other resources to drive neighboring enterprises to Quzhou.

In this way, Quzhou has successfully cultivated local leading enterprises and driven the development of the organosilicon industry to form a competitive industrial cluster.

Of course, after cultivating the chain of leading enterprises, the local government should continue to improve the infrastructure, as well as the construction of high-standard carriers, and continuously optimize the business environment, so as to attract more high-quality enterprises to move in and promote the high-quality development of the local economy.