With the arrival of the "Double 11" e-commerce festival, companies such as Vipshop and Jiuxian.com within the Tianjin Jingjin E-commerce Industrial Park are bustling with activity: staff are sorting online orders while simultaneously picking and packing goods, and a steady stream of parcels is being sent to all corners of the country via conveyor belts.It is reported that on November 11 alone, the total number of orders from e-commerce companies in the park reached 1.275 million, with sales exceeding 350 million yuan.
These continuously breaking sales records reflect the vigorous development of new consumer sectors. Beyond its fundamental role in stimulating consumption, "Double 11" also showcases the latest achievements in how the digital economy empowers the real economy and drives the evolution of e-commerce models, thereby promoting the digital transformation of traditional industries.
To ensure that the release of consumer demand drives economic growth in an orderly manner, the Tianjin Jingjin E-commerce Industrial Park adheres to a high-quality development orientation, actively integrates into the coordinated development of the Beijing-Tianjin-Hebei region, focuses on shifting and upgrading the driving forces of industrial development, and continuously advances the construction of innovation platforms. By enhancing “hard power” while strengthening “soft power,” the park is committed to establishing a high-standard benchmark for e-commerce industrial bases in Northern China.
Riding the Wave of Coordinated Development, Advancing Toward High-Quality Development Goals
Located at a key node along the Beijing-Tianjin-Hebei development axis, Wuqing District in Tianjin boasts superior geographical conditions. Benefiting from the convergence of multiple opportunities—including the coordinated development of the Beijing-Tianjin-Hebei region and the Belt and Road Initiative—the district has fully leveraged its environmental, service, and supporting infrastructure advantages to emerge as one of the optimal destinations for the relocation of non-capital functions from Beijing.
As industrial synergy deepens, the E-commerce Park’s well-established industrial clusters and increasingly mature incubation platforms have garnered widespread favor among e-commerce enterprises across Beijing, Tianjin, and Hebei. Numerous high-quality e-commerce companies—including Vipshop, Jiuxian.com, SF Express, Belle Group,Hekee Group, and Fawang, among many other high-quality e-commerce enterprises, have continued to establish operations here. This influx has brought substantial technology, capital, and talent, attracting upstream and downstream internet companies to cluster in the area. As a result, six major industrial clusters have emerged, encompassing retail e-commerce, fast-moving consumer goods (FMCG), online travel, internet information services, cultural and creative industries, and brand education.
From individual nodes to interconnected chains, and from chains to a comprehensive network, the E-commerce Park has adopted innovation-driven development as its core philosophy. Through scientific planning, overcoming challenges, and forging ahead with determination, it has steadily built a prominent reputation as the “E-commerce Town,” becoming the largest and most comprehensive specialized e-commerce industrial base in Northern China.
From January to October of this year, the park attracted a total of 338 enterprises, including 104 from Beijing and Hebei.Cumulative industrial output value from enterprises above designated size reached 1.772 billion yuan; sales revenue from wholesale and retail enterprises above designated size reached 37.516 billion yuan; operating revenue from profit-making service enterprises above designated size reached 4.686 billion yuan; fixed-asset investment reached 123 million yuan; and operating revenue from transportation and warehousing enterprises above designated size reached 1.097 billion yuan. Cumulative tax revenue at the three levels totaled 1.105 billion yuan, with general budget revenue projected at 291 million yuan.
Leveraging the momentum of the "Internet Plus" innovation model to build a platform for deep integration of the digital and real economies
Driven by the rise of technologies such as artificial intelligence, big data, and the Internet of Things, information technology and industrial technology have entered a phase of deep integration. The 14th Five-Year Plan also states that the development of the digital economy must center on the deep integration of digital technology with the real economy to empower the transformation and upgrading of traditional industries.
Guided by the development philosophy of a “sharing economy platform,” the E-commerce Park focuses on new business models within the sharing economy. By introducing projects such as “Singularity Online,” “Tianmao Travel,” “Duojia Network Technology,” and “Zhucheng Technology,” the park further optimizes the layout of its internet industry, creating specialized and distinctive platforms to achieve the integration and sharing of technological resources.
Secondly, the E-commerce Park is actively exploring a second phase of transformation by building a science and technology innovation base centered on the intelligent equipment industry. Through regional and cross-regional collaboration, it aims to form an industrial cluster integrating design and R&D, smart warehousing, e-commerce, and intelligent applications. The park will prioritize attracting enterprises in the intelligent manufacturing equipment sector—including industrial robots, high-end CNC machine tools, and system integrators—as well as supporting service providers such as industrial design firms, big data marketing solution providers, and third-party payment platforms, thereby strengthening the deep integration of the digital economy with the real economy.
Riding the momentum and setting sail. The Tianjin Jing-Jin E-commerce Industrial Park will deepen the coordinated development of the Beijing-Tianjin-Hebei region to achieve new results, promote the deep integration of the real economy and the digital economy, cultivate a fertile ground for a high-quality business environment, foster innovation clusters to stimulate vitality, and build a new high ground for digital economic development, advancing toward an eco-friendly, modern, and distinctive industrial zone that integrates industry and urban development.
