Looking back on the extraordinary year of 2020, GuChuan United has remained steadfast and resolute in its progress, achieving remarkable results with frequent successes in investment promotion. Meanwhile, as a leading practitioner in China’s investment promotion training sector , GuChuan University has deepened the integration of industry and education, strengthened university-enterprise collaboration, and continuously engaged with government-run industrial parks to help local investment promotion efforts reach new heights!
01 Deepening Industry-Education Integration and Strengthening University-Enterprise Collaboration to Pioneering New Frontiers in Investment Promotion
As the top priority for local development, investment promotion serves as a pivotal point and breakthrough for the high-quality, coordinated development of regional economies. However, talent in this field has long been a scarce resource, making the cultivation of professional investment promotion specialists an urgent priority. Consequently , GuChuan United partnered with Tianjin University of Commerce and Tianjin Foreign Studies University to establish the nation’s first Experimental Class for Investment Promotion and the Experimental Class for Foreign Investment Promotion, respectively.
On January 13, 2020, Tianjin University of Commerce and Guchuan United signed a strategic cooperation agreement to launch the nation’s first Experimental Class for Investment Promotion.
On July 8, 2020 , Tianjin University of Commerce and GuChuan United signed a strategic cooperation agreement to launch the nation’s first Experimental Class for Foreign Investment Promotion.
The launch of these experimental classes marks a qualitative turning point for the investment promotion industry. Currently, traditional government investment promotion models face challenges such as insufficient preparation in human and information capital, as well as an organizational culture in urgent need of improvement. By addressing societal development needs and cultivating multidisciplinary professionals in investment promotion, this university-industry collaboration aligns with the inevitable trend of industry development.
02 Building an Elite Investment Promotion Team Through Practical Training
Investment promotion professionals are the helmsmen of government-led industrial park investment attraction. Amid the pandemic, the industry requires not only innovators but also forward-thinking pioneers capable of winning battles. Investment promotion training is undoubtedly a powerful tool for enhancing the capabilities of these professionals.
“A lone effort struggles to take flight, but a collective journey moves with ease.” As the nation’s first training institution with official accreditation for investment promotion education, Guichuan University has distilled extensive practical experience from over a decade of operations at Guichuan United and developed hundreds of specialized investment promotion courses. By engaging with government-led industrial parks to share advanced investment promotion concepts and practical techniques, the university provides robust support for regional investment promotion efforts.
Take Luzhou’s Jiangyang District as an example: commissioned by the Jiangyang District Government of Luzhou City, Sichuan Province, Guichuan University conducted a six-day, customized investment promotion boot camp in Tianjin.This training program addressed the specific challenges faced by local investment promotion efforts, designing a practical and comprehensive curriculum centered on investment promotion practices. It also included on-site visits to industrial parks, visits to leading enterprises, and interactive learning sessions, enabling investment promotion staff to apply what they learned effectively and empower local investment promotion efforts!
In Tianjin, the Tianjin Municipal People’s Government Office of Cooperation and Exchange convened a city-wide investment promotion training session. Guchuan United was invited to participate, with Zhang Jie—Head of the President’s Office at Guchuan United and Senior Lecturer at Guchuan University—delivering courses on practical investment promotion, including project identification, corporate site selection, business environment, and investment promotion etiquette, thereby injecting new vitality into regional investment promotion efforts!
In Shandong, Kawa University was invited by the Party School of the Binzhou Municipal Committee of Shandong Province. Based on Binzhou’s specific investment promotion needs, the training theme was established as “Establishing an Industrial Investment Promotion Philosophy and Enhancing Professional Investment Promotion Capabilities.” The training focused on industrial investment promotion, driving a comprehensive upgrade of local industrial investment promotion efforts!
Additionally, Guchuan Alliance successfully concluded the “Nanjing Precision Investment Promotion Lecture Series”—a specialized training program on practical industrial chain investment promotion. Song Lingfei, Executive Dean of the Guchuan Industrial Research Institute and Senior Lecturer at Guchuan University, delivered courses on creating industrial chain investment promotion roadmaps and key considerations for evaluating investment projects, injecting new momentum into local industrial chain investment promotion.
Furthermore, Guichuan University tailored training programs to address the specific needs of government-managed industrial parks at different stages of development, taking into account local investment promotion pain points and project implementation factors. The university conducted practical investment promotion training for organizations such as the Weixian County Commerce Bureau in Hebei, the Chongzhou City Commerce and Investment Promotion Bureau, the Gong’an County Investment Service Center in Jingzhou, and the Xinhui District Industrial Park in Jiangmen City, Guangdong Province. It also provided investment promotion training for regions including Guangrao County in Shandong and Shuangtaizi District in Panjin City, Liaoning.
03 Innovative Investment Promotion Training: Empowering Professionals Through Online Learning
With the outbreak of the pandemic in 2020 and the resulting disruptions to economic development, online training has become the primary method for many regions to cultivate investment promotion talent. Guichuan University partnered with the Nanniwan Development Zone in Yan’an City to launch online training initiatives. Through Guichuan’s Congzhao Network platform, the university provided comprehensive online training services to accelerate the talent development process within the development zone.
Furthermore, closely aligning with the practical needs of Ruoqiang County’s investment promotion efforts, Guichuan University organized online training sessions for the county, prioritizing the enhancement of trainees’ practical investment promotion skills as its core objective.
Moreover, as the pandemic struck and face-to-face communication became increasingly difficult,the online investment promotion training model perfectly aligns with the emerging trend of “contactless” investment promotion. Guichuan University has swiftly embraced this new training paradigm by launching the Congzhao.com Online Experimental Class and the Online Intensive Investment Promotion Class, while also establishing the Congzhao.com shared learning platform for investment promotion. The university is dedicated to efficiently and rapidly enhancing the practical project attraction skills of investment promotion personnel, helping investment promotion units build a formidable team that is ready at a moment’s notice, capable of immediate action, and guaranteed to succeed!
Over the past year, Guchuan United has proactively planned and strategically positioned itself, pioneering the establishment of investment promotion pilot classes through university-industry collaboration. Simultaneously, it has supported the professional development of investment promotion teams through specialized training. Moving forward, Guchuan University will continue to innovate and collaborate with an increasing number of regional governments to enhance the effectiveness of local investment promotion teams and drive transformative growth!
