Recently, a three-day training program aimed at enhancing the capabilities of professional investment promotion staff in Guangrao County successfully concluded . The training sought to facilitate the adaptation of investment promotion professionals to their roles and support their transition through systematic, specialized, and practical training, thereby improving their professional expertise and job skills to better carry out investment promotion work.

Guchuan Alliance was invited to participate in the training. Senior Lecturer Ma Donghai and Vice President Rong Yanping of Guchuan University delivered lectures on topics including identifying corporate site selection needs, project identification and evaluation, project implementation, and etiquette for hosting project site visits.

Ma Donghai: A Comprehensive Approach to Investment Promotion—From Corporate Site Selection to Project Implementation

On December 30, 2020, Ma Donghai, Assistant to the President of GuChuan Alliance and Senior Lecturer at GuChuan University, shared insights on corporate site selection, project identification, and evaluation with the attendees.

During his lecture on corporate site selection, he emphasized that the bond between the industrial park and the enterprise is a major factor in attracting businesses; effectively addressing this issue can significantly facilitate the precise implementation of projects. To resolve this effectively, he stressed the need for empathy—truly viewing investment promotion from the enterprise’s perspective to focus on core elements, enhance service awareness, and comprehensively strengthen investment promotion capabilities.

Regarding the identification and evaluation of high-quality projects, he stated that project feasibility must be comprehensively assessed across four key areas: sensitivity, investment rationale, background research, and verification and follow-up. He emphasized that taking responsibility for each project is tantamount to taking responsibility for the industrial park.

Additionally, during the training session on the morning of December 31, Mr. Ma Donghai shared insights on how to accelerate project implementation. He provided a detailed analysis of the entire project implementation process through eight dimensions—information gathering, building trust, identifying needs, competitive strategies, fostering intent, securing commitments, advancing implementation, and follow-up services—presenting the material in a vivid and engaging manner.

Rong Yanping: Details Determine Success or Failure; Investment Promotion Must Also Emphasize Etiquette

On the afternoon of December 31, Rong Yanping, Vice President of Guichuan University, discussed project site visit etiquette from two perspectives: corporate visits to the park and park visits to enterprises. She emphasized that business interactions must be results-oriented, with the ultimate goal of establishing cooperation and resolving practical issues.

She pointed out that when enterprises visit a park, their first impression of the park comes from the rank, professionalism, and demeanor of the reception staff. Secondly, their primary concerns lie in the local investment environment and the availability of facilities. Therefore, the park management must make thorough preparations regarding these key factors before the visit to address any changes that may arise during the inspection.

Conversely, when park representatives visit enterprises, they can gain firsthand insight into the company’s response to the park, as well as its genuine needs, financial status, and decision-making processes. This allows them to assess project quality and feasibility and advance the project’s establishment process.

Finally , Ms. Rong Yanping noted that while business etiquette may seem cumbersome, details determine success or failure. Only by projecting a professional business image and focusing on key details can the process of cooperation be effectively advanced.

At the closing ceremony , relevant leaders from Guangrao County spoke highly of Guichuan Lianxing’s training system. They noted that Guichuan University’s training content summarizes and addresses common issues in the investment promotion process from the enterprise’s perspective, enabling government and industrial park investment promotion staff to better understand the enterprises’ perspectives and concerns.

In recent years, Guangrao County has seized historic opportunities presented by the "Belt and Road" initiative and the transition from old to new growth drivers, fostering six major industrial clusters: papermaking, rubber tires, auto parts, textiles, chemicals, and food processing. Since 2019, Guangrao County has consistently ranked among the top 100 counties nationwide, achieving high-quality economic development and emerging as a key engine of Shandong’s economic growth.

Moving forward, GuChuan Alliance will continue to deepen its investment promotion partnership with Guangrao County, seeking opportunities for collaboration in areas such as investment attraction, talent development, and industrial consulting. At the same time, GuChuan University will continue to draw upon practical investment promotion experience to develop highly practical and actionable courses, helping investment promotion efforts across the country achieve new breakthroughs.