On December 3, the Office of Cooperation and Exchange of the Tianjin Municipal People’s Government convened a citywide training session on investment promotion to further enhance the ideological awareness, professional competence, and investment promotion capabilities of the city’s investment promotion staff.
Zhang Leiguang, Deputy Director of the Tianjin Municipal People’s Government Office of Cooperation and Exchange, presided over the meeting.
The training adopted a hybrid format combining in-person presentations with live online streaming. Nearly 500 participants attended, including heads of investment promotion departments and staff from various districts of Tianjin as well as representatives from industrial parks. GuChuan United was invited to participate in the training, and Zhang Jie—Head of the President’s Office at GuChuan United and a Senior Lecturer at GuChuan University—delivered courses on practical investment promotion, covering topics such as project identification, corporate site selection, business environment, and investment promotion etiquette.
In recent years , Tianjin has targeted headquarters-based economies, leading enterprises, and “hidden champions” to conduct targeted and proactive investment promotion. By focusing on major projects, the city aims to strengthen industrial chains, foster large-scale industries, and create new industrial clusters. During this session, GuChuan University will share investment promotion experiences from a practical perspective and assist the city’s investment promotion staff in identifying core elements of the process, thereby effectively enhancing their professional competence and operational skills.
Investment Promotion Practices: Adopting an Empathic Perspective to Gain a Competitive Edge
During the presentation, Zhang Jie used specific case studies to provide a clear and accessible analysis of the decision-making factors influencing corporate investment and site selection from three perspectives: project identification, corporate site selection, and the business environment. She also elaborated in detail on the crucial roles played by various decision-making factors in the site selection process.She noted that identifying the core factors in corporate site selection requires tailoring approaches to specific enterprises and adapting to changing circumstances. By comprehensively evaluating investment promotion elements through a multi-dimensional and multi-tiered approach, one can achieve standardized coordination across all levels—upward, downward, lateral, and internal-external—of the investment promotion process.
Investment Promotion Etiquette: Precision in Details Drives Efficient Investment Attraction
In the subsequent session on investment promotion etiquette, Zhang Jie began by outlining the six major stages of the corporate site selection process—planning formulation, regional screening, environmental assessment, cooperation negotiations, evaluation and decision-making, and plan execution—to meticulously explain the key considerations and etiquette that industrial parks should observe. By paying attention to these details, she emphasized the implementation of the philosophy proposed by Liao Guoxun, Deputy Secretary of the Municipal Party Committee and Mayor: “Everyone is a key player in investment promotion; every place is an investment environment; and every action reflects the image of investment promotion.” This approach strengthens awareness of investment opportunities andand innovate investment promotion methods.
Zhang Jie emphasized that in investment promotion work, enterprise services are the primary driving force . It is essential to consider the services enterprises need from their perspective and ensure the quality of those services; only in this way can the vitality of regional investment promotion be stimulated.
Finally, Comrade Zhang Leiguang, Deputy Director of the Tianjin Municipal People’s Government Office of Cooperation and Exchange, delivered concluding remarks. He noted that as an expert with extensive experience in investment promotion, Ms. Zhang Jie had delivered a communication lesson to the participants from the perspective of enterprises, enabling frontline government investment promotion staff to better understand the mindset of businesses. He emphasized that future investment promotion efforts must prioritize the development of a business-friendly environment and the cultivation of a regional investment promotion brand.
This training session was held at a crucial juncture, timely implementing the investment promotion philosophy of “spare no effort in attracting investment” advocated by Liao Guoxun, Deputy Secretary of the Municipal Party Committee and Mayor. It simultaneously promotes the innovative development of various industrial parks, leverages the leading role of financial capital in the industry, and effectively advances market-oriented and professional investment promotion by investing genuine effort to harness existing enterprises for “business-to-business investment promotion.”
As the nation’s first training institution dedicated to investment promotion, Guichuan University will continuously summarize practical experience in response to market changes and devote its full efforts to developing more practical investment promotion courses. Moving forward, Guichuan University will continue to strengthen communication with the Tianjin Municipal People’s Government Office of Cooperation and Exchange, engage more deeply with various industrial parks, and provide Tianjin’s investment promotion professionals with more practical skills and insights to help elevate Tianjin’s investment promotion efforts to new heights.
