"OEM Emperor" Magna chose this time ......
2019-03-26 00:00

Recently, BAIC Blue Valley issued an announcement regarding the approval of a project for its subsidiary to establish a manufacturing joint venture with Magna. According to the announcement, the subsidiary, Beijing New Energy Automotive Co., Ltd., plans to jointly invest with Magna International Oran, Ireland Ltd. to establish a manufacturing joint venture aimed at creating a production base for high-end all-electric passenger vehicles.

The project is planned to have an annual production capacity of 150,000 vehicles, with a total investment of approximately 2 billion yuan.

In recent years, BAIC New Energy’s rapid growth has been evident to all. From its establishment in 2009 as a wholly-owned subsidiary of BAIC Group, through its spin-off from the group following equity and mixed-ownership reforms in 2014, to its successful listing on the A-share market last year as China’s first publicly traded new energy vehicle company, BAIC New Energy has completed a remarkable transformation.

However, as the wave of subsidies gradually recedes, shortcomings in domestic new energy vehicle manufacturing and R&D capabilities are becoming increasingly apparent. In this “automotive era” characterized by mutual support and collaborative progress, Magna’s entry undoubtedly injects a shot in the arm for BAIC New Energy’s future.

Headquartered in Ontario, Canada, Magna International is one of the world’s largest automotive parts suppliers, with expertise in vehicle engineering and contract manufacturing. Its product capabilities span body and chassis, exterior trim, roof systems, powertrains, electronics, mechatronics, mirrors, lighting systems, and seating, complemented by extensive electronic and software engineering capabilities across multiple sectors.

As the “OEM Emperor” of the automotive industry, its contract manufacturing plant in Graz, Austria, has produced more than 20 vehicle models with a total production capacity exceeding 3 million units, including new energy vehicles such as the Jaguar I-PACE and BMW 530Le.

Through its partnership with BAIC, Magna can not only replicate its contract manufacturing model in the Chinese market but also capitalize on new policies to achieve “indirect vehicle production.”

In fact, Magna places great importance on the Chinese market.Since establishing its first factory in China in 1996, Magna now operates 31 factories, 10 R&D centers, and sales offices across the country, employing over 10,000 people. The company has established factories or R&D centers in China for all eight of its product systems—including body, chassis, exterior trim, seats, powertrain, electronics, mirrors, and locking systems—and continues to expand. Among these, the plant in Kunshan—established with the assistance of Tanigawa & Associates—has been completed and is now in operation, injecting new vitality into the regional economy.

In any case, the strategic alliance between Magna and BAIC has charted a new course for the Chinese automotive industry in terms of new development, new joint ventures, new R&D, and new manufacturing . We hope that both BAIC New Energy, which aspires to champion domestic brands, and Magna, which is significantly increasing its investment in the Chinese market, will achieve their goals.

Source: Investment Promotion Network
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