In order to fully implement the "Shanxi Provincial People's Government on the promotion of cultural and tourism industry high-quality development of the implementation of the views" (Jin Zheng Fa [2024] No. 2), to better promote the city's cultural and tourism industry high-quality development, the construction of the nationally renowned Seishang style tourist destination and the northern well-known ecological recreation summer tourism destination, the development of this program.
One, the overall requirements
(a) Guiding ideology
Taking Xi Jinping's thought of socialism with Chinese characteristics in the new era as a guide, in-depth implementation of the spirit of the twentieth CPC National Congress, the general secretary of Xi Jinping's important exposition of the work of culture and tourism, and the work of Shanxi's important speech and important instructions, as well as in the National Tourism Development Conference "Efforts to improve the modern tourism system, accelerate the construction of a strong tourism country, and promote the high-quality development of the tourism industry to a stable and far-reaching", in accordance with the provincial party committee and provincial government decision-making and deployment, anchored in the construction of the nationally renowned Seaside style tourist destinations and the northern well-known ecological recreation and summer tourism destination target, tamping the infrastructure, innovation and institutional mechanisms, in order to promote the city's cultural and tourism work. The city's cultural and tourism industry to promote the development of high-quality to provide strong support.
(2) Development Path
Focus on building a nationally renowned travel destination of the Seaside style and a well-known ecological recreation and summer tourism destination in the north, comprehensively improve the quality of leading scenic spots, and create a tourist hotspot portal. Carry out the standardization of the creation and quality of scenic spots to improve the action. Accelerate the "1 + 5" culture and recreation cluster construction, promote Yingxian Muta expansion and quality to create a national 5A-level tourist attractions, promote the right Yu Nanshan ecotourism resort to create a national tourism resort. Continuing to promote the Guangwu Great Wall National Cultural Park, kill the tiger's mouth - the core of the Great Wall of the ancient city of Righteousness display park project construction. Accelerate the construction of cultural tourism projects, promote the moon lake ecological resort, mountain wide digital gaming Guangwu cultural and creative park and other key projects. Vigorously develop rural tourism, promote the Shocheng District East Shentou Village, Pinglu District Yingenbao Village, Huairen City Chenzhuang Village, Shanyin County, the old Guangwu Village and other key tourist villages upgrading and upgrading. Deepen the reform and innovation, explore and promote the Guangwu scenic area to implement the "management committee + scenic company" reform. Improve the supporting services of cultural tourism elements, around the old city of Shuozhou, the Great Wall, Highway 1, Sanggan River economic zone, focusing on eating, living, travel, travel, shopping, entertainment, improve tourism infrastructure, optimize the characteristics of the Shuo cuisine, quality accommodation, scenic access, Shuo gifts, boutique performances and other ancillary services, and comprehensively improve the quality of service.
(3) Development Goals
By the end of 2024, the total number of A-class tourist attractions reached 9, Shanyin Guangwu successfully created a national ski resort, Righteous County to create a national tourist resort, the city's cultural and tourism industry growth rate of added value reached 6%, the added value of tourism and related industries accounted for the proportion of GDP reached 3.7%;
By the end of 2025, the total number of A-class Tourist attractions reached a total of 10, the Great Wall National Cultural Park (Shuozhou section) Shanyin Guangwu core park, right jade kill tiger mouth - right Wei ancient city core display park key project construction basically completed;
By the end of 2026, the total number of A-class tourist attractions reached 11, the proportion of added value of tourism and related industries to GDP reached 4.4%, Shuozhou culture and tourism brands visibility and influence greatly improved;
By the end of 2028, Yingxian Muta Scenic Area completed the creation of the national 5A-level tourist attractions, the provincial cultural industry and tourism industry integration development demonstration area construction units reached 2, the provincial night culture and tourism consumption agglomeration reached 4, the proportion of the added value of tourism and related industries to the GDP reached 5%, and initially built the nationally known Seaside style tourism The initial construction of the nationally renowned Seaside style tourism destination and the northern well-known ecological recreation summer vacation tourism destination.
Two, comprehensively improve the quality of scenic spots
(a) Promote the construction of cultural and tourism projects. Continuing to promote the Guangwu Great Wall National Cultural Park, kill Tiger's mouth - the core of the Great Wall of the ancient city of Righteousness display park project construction. (Responsible units: Shanyin County, Righteousness County People's Government, etc., according to the division of responsibility)
(2) planning and packaging of the project. Keeping an eye on the national and provincial industrial policy and capital investment, and actively plan and reserve a number of shortcomings, strong foundation, expanding the scale of the cultural tourism key projects, and do a good job of the project pre-projects, and promote the Guang Wuhan Wuhan Tomb Cluster and the Guang Wu City protection and utilization of facilities for the construction of the project into the library and subsequent declaration. Establishment of 2024-2026 cultural tourism project library. (Responsible units: the counties [cities, districts] people's governments, the Municipal Development and Reform Commission, the Municipal Bureau of Culture and Tourism, etc. in accordance with the division of responsibilities)
(C) the implementation of the standardization of the creation of the plan. Actively carry out the creation of standardization. Enhancement to create a number of A-class tourist attractions, as well as the national and provincial rural key tourist villages, tourism and leisure neighborhoods, tourist resorts, night culture and tourism consumption agglomeration area. Benchmarking domestic and foreign experience in the construction of the same type of head scenic area, to create Yingxian Wooden Pagoda, Guangwu National Ski Tourism Resort, Kill Tiger's Mouth and other key scenic spots, to promote Yingxian Wooden Pagoda expanding and upgrading the quality of the creation of the national 5A tourist attractions, promote the creation of Shanyin County, A-class tourist attractions "zero", to achieve the city's tourist attractions, the quality of quantity and quality of "double growth". "Double growth" goal, to create a nationally recognized tourist destination to provide strong support. (Responsible units: the county [city, district] people's governments and other responsibilities according to the division of labor)
(d) carry out a census of tourism resources. Do a good job of the fourth national cultural relics census, to find out the bottom of the tourism resources, and promote the transformation of high-quality tourism resources to tourism products. (Responsible units: all counties [cities, districts] people's governments, the Municipal Party Committee United Front Work Department [Municipal Religious Affairs Bureau], the Municipal Development and Reform Commission, Municipal Bureau of Civil Affairs, Municipal Bureau of Finance, Municipal Planning and Natural Resources Bureau, Municipal Bureau of Ecology and Environment, Municipal Bureau of Housing, Municipal Transportation Bureau, Municipal Water Conservancy Bureau, Municipal Agricultural and Rural Affairs Bureau, Municipal Bureau of Culture and Tourism, Municipal Bureau of Physical Culture, Municipal Bureau of Statistics and Municipal Meteorological Bureau according to the responsibilities of the division of labor)
Third, to promote industry Innovative development
(a) Deepen the integrated development of culture and tourism. The development of night economy, encourage and support libraries, cultural centers, museums to extend opening hours, to create a number of integration of art exhibitions, light food catering services, "city library" "cultural station". Promote Yingxian Muta, Huairen City, Qingliang River Basin provincial night culture and tourism consumption agglomeration area construction. (Responsible units: the county [city, district] people's government, the city culture and tourism bureau, etc. according to the division of responsibilities)
(2) promote the revitalization of cultural relics use. Growing digital creative industry, promote should county wooden tower scenic area development and construction of immersive digital consumer products. Encourage Yingxian Muta, Chongfu Temple, Golden Beach and other key scenic spots to work together with cultural and creative enterprises to develop "Shuozhou gift" series of cultural and creative products. (Responsible unit: the county [city, district] people's government, the city culture and tourism bureau [City Cultural Relics Bureau] and other responsible according to the division of labor)
(3) actively develop leisure tourism. Continuing to promote the construction of provincial-level cultural tourism and recreation cluster in Yuyu County, and promote the construction of municipal-level cultural tourism and recreation cluster in Shocheng District, Pinglu District, Huairen City, Shanyin County and Yingxian County. Promote the right Yu Nanshan ecotourism resort to create a national tourism resort, right Yu Nanshan County to create a provincial cultural tourism and recreation demonstration area, to promote the quality and upgrading of the Huairen Golden Beach Health and Wellness Center. (Responsible units: the county [city, district] people's government, the city culture and tourism bureau according to the division of responsibilities)
(4) vigorously develop rural tourism. Learning to use the "ten million project" experience to the Great Wall one tourist highway, the Sanggan River economic zone as a link, the overall spatial layout, promote the Shuo City East Shentou Village, Pinglu District Yingenburg Village, on the wood angle village, Huairen City Lugou Village, Chenzhuang Village, Shanyin County, the old Guangwu Village, should be under the county Mayu Village, the village of the small ShiKou, YuYu County, kill the tiger's mouth village, the twenty-five Bay Village and other key tourist villages upgrading and upgrading. Village and other key tourist village upgrading. (Responsible units: the county [city, district] people's government, the city of agriculture and rural areas according to the division of responsibilities)
(E) the orderly development of red tourism. In-depth excavation of red cultural resources, vigorously carry forward the "Yuyu spirit", Yuyu County into a nationally recognized red tourism destination. (Responsible unit: People's Government of Youyu County, etc. according to the division of responsibilities)
Four, deepen institutional reform and innovation
(a) to make strong cultural tourism leading brigade. In accordance with the "development of large tourism, the formation of large industries, the formation of large groups" strategic thinking, to support the promotion of the city of culture and tourism group bigger and stronger. Counties (cities, districts) to innovate institutional mechanisms, integration of cultural and tourism resources, the establishment of cultural and tourism investment and development limited company, encourage through equity, cooperative investment and other ways, and the city of cultural and tourism group to establish a mechanism for cooperation, bigger and stronger cultural and tourism leading enterprises. (Responsible units: the counties [cities, districts] people's governments, the Municipal Party Committee Propaganda Department, the Municipal Finance Bureau, the Municipal Bureau of Industry and Information Technology [Municipal State-owned Assets Supervision and Administration Commission], the Municipal Culture and Tourism Group, etc. according to the division of responsibilities)
(b) Deepen the reform of leading scenic spots. To management, management rights, "two rights separation" as a breakthrough, to promote government management of A-class tourist attractions to implement corporatization, specialization, market-oriented operations. Promote the Guangwu scenic area to implement the "management committee + scenic company" reform, explore the establishment of "clear property rights, clear responsibilities, separation of government and enterprises, business enterprise divestiture, management of scientific" scenic spots operating mechanism, the realization of the scenic area management system specialization, diversification of business mechanisms, diversification of the equity structure. Diversification of equity structure. (Responsible units: the counties [cities, districts] People's Government, the Municipal Development and Reform Commission, the Municipal Finance Bureau, etc., according to the division of responsibilities)
(C) revitalization of tourism resources and assets. Promote the revitalization of idle and inefficient tourism resources. Deepen the substantial construction has begun, but for various reasons led to the project development and construction of the scenic area under construction projects to stop, the actual acquisition of scenic area after the right to operate did not carry out effective investment and substantive development and construction, or due to other reasons caused by the scenic area can not be developed and constructed the revitalization of the use of resources. Focus on culture and tourism industry, deepen the recruitment of large and strong, strong and fine, make full use of all kinds of expositions, trade fairs, investment activities. Further stimulate the vitality of private investment, attract private capital to participate in the construction of cultural and tourism projects, stronger and bigger tourism industry. (Responsible units: the county [city, district] people's government, the city to promote foreign investment bureau, the city of culture and tourism group, etc. according to the division of responsibilities)
Five, improve the elements of supporting services
(a) to promote the integration of traffic and tourism development. The Great Wall No. 1 Tourist Highway was fully completed, and the construction of service facilities such as the Killing Tiger's Mouth Stage, Guangwu Ancient City Stage, Wulong Cave Stage, Black Camel Mountain Stage, and Goose Feather Mouth Stage was completed, and supporting facilities such as signage, slow-moving paths, viewing platforms, parking areas and other ancillary facilities were perfected. Focus on model innovation, increase the construction of scenic spots along the route, the Great Wall and other high-quality lodging, the development of special traffic and travel fusion lines, and change the tourism highway into a "highway tourism". (Responsible units: the counties [city, district] people's government, the city Transportation Bureau and other responsible according to the division of responsibilities)
(2) to create a "Shuo Cuisine" brand. Relying on the province's "Jin cuisine Jin flavor" action, drive "Shuo cuisine" brand development. Cultivate the characteristics of the carrier, rational planning of food streets, leisure plazas, etc., in airports, highway service areas, high-speed rail stations, key tourist attractions and other densely populated places, the introduction of a number of food landmarks, demonstration stores, specialty stores. Catering brand promotion activities, increase the "flavor of Shuozhou welcome guests" publicity. (Responsible units: the counties [city, district] People's Government, the City Bureau of Commerce, the City Culture and Tourism Bureau, City Market Supervision Administration, Shuozhou Airport Construction Management Limited Liability Company, Shuozhou Major Transportation Infrastructure Construction Service Center, etc. according to the division of responsibilities)
(c) Promote the performance of the market prosperity. Around the center of the work, the spirit of right jade and the spirit of reform and opening up as the theme, to create cultural and artistic masterpieces. Enhance the culture and art party class "Xikou Flying Rainbow" promotion rate, improve the quality of the radio drama "Hot Land" creation, drive the large-scale landscape scenery show "Dreaming of Sangyuan" market-oriented operation, deepen the Shuozhou play children, rice-planting songs, Taoism and other small plays, sketches, small drama non-heritage projects into the campus, into the community, into scenic spots, into the festival. (Responsible units: the county [city, district] people's government, the city culture and tourism bureau, etc. according to the division of responsibilities)
(D) improve infrastructure support. The implementation of 5G network coverage, in 2024 to realize the city's 4A level tourist attractions 5G network depth coverage. Promote the stage, parking area, key scenic spot parking lot charging pile full coverage. (Responsible units: the counties [city, district] people's governments, the Municipal Bureau of Industry and Information Technology [Municipal State-owned Assets Supervision and Administration Commission], the Municipal Energy Bureau, etc. according to the division of responsibilities)
Sixth, to enhance the influence of the brand of culture and tourism
(a) innovative means of publicity and promotion. To carry out Shuozhou cultural and tourism marketing activities to enhance the influence of Shuozhou tourism brand. Precise positioning of the target market, with the help of provincial publicity platforms, vigorously carry out publicity. Actively organize and participate in the "Holiday Leisure Jin in front of the eyes" Shanxi tour of Shanxi, "the mountains and rivers watch over the Jin neighboring relatives" good neighbors more walking and "thousands of miles to invite the Jin feelings swim" remote visitors The marketing and promotional activities for attracting tourists such as "Jin Xing Shi". Encourage the scenic spots according to the different circumstances of the activities, the way to carry out ticket discounts to expand the influence of the people. (Responsible units: the county [city, district] people's government, the city culture and tourism bureau, scenic area in charge of the division of labor according to responsibilities)
(2) focus on the target group marketing. City and county enterprises linkage, targeted tourism promotion and marketing activities to expand the market share of tourists. Continuously expand the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, Guangdong-Hong Kong-Macao Greater Bay Area and other source markets, expanding the source of tourists "Circle of friends". Leveraging Shuozhou airport flight line, to Shanghai, Guangzhou, Tianjin, Changsha and other source cities, to carry out all kinds of cultural and tourism promotional activities. For different markets, to create boutique tourism lines. Designed to launch the "red memory", "Liao Jin ancient building", "retracing the Liang Lin Road" and other thematic tourism lines. (Responsible units: the county [city, district] people's government, the city culture and Tourism Bureau, etc., according to the division of responsibilities)
(C) make good use of the activity platform. Innovation to do a good job on the Great Wall of Shuozhou Tourism Festival, guide and encourage all sectors of society to participate in organizing festivals, enhance the Shocheng District, Ma Yi cultural tourism season, right Yu wind - Xikou love ecological and cultural tourism season, right Yu Ice and Snow Carnival and other festivals brand influence, release the effect of the activities. (Responsible units: the county [city, district] People's Government, the City Culture and Tourism Bureau, etc., according to the division of responsibilities)
Seven, to enhance the protection of the implementation of the hard work
(a) improve the working mechanism. Party committees at all levels, the government is to promote high-quality development of cultural tourism is the main responsibility of the party and government "a hand" is the first person responsible for accelerating the high-quality development of cultural tourism on the important agenda, the formation of the main person in charge of personally grasp, the person in charge of all efforts to grasp the coordination of the relevant departments with the work of the mechanism. (Responsible units: the county [city, district] people's government, the city tourism reform and development of the leading group of member units according to the division of responsibilities)
(2) Strengthen policy support. Coordinated use of the central budget investment, local government special bonds and other funding channels, and actively seek national policies, funds to support the city's cultural and tourism infrastructure. To give full play to the role of financial funds to guide and drive the creation of A-class tourist attractions, star hotels, the creation of national tourist resorts, access to national tourist villages and towns honor, according to the relevant provisions of the financial incentives. Guiding and mobilizing social capital to participate in the investment of cultural and tourism industry. (Responsible units: the counties [cities, districts] people's governments, the Municipal Development and Reform Commission, the Municipal Finance Bureau, the Municipal Bureau of Culture and Tourism, etc. according to the division of responsibilities)
(C) adhere to the talent strong travel. Cultural and tourism professionals into the construction of talent at all levels of planning. Strengthen the county (city, district) party and government leaders, travel-related departments, practitioners training. The establishment of Shuozhou cultural tourism think tank, professional talent information base, to provide intellectual support for the development of cultural tourism. Encourage institutions of higher learning, vocational colleges and universities to carry out cultural tourism teaching, focusing on tourism planning, marketing planning, scenic spots and hotel management, tour guide services and other specialties, and vigorously cultivate cultural and tourism talents. (Responsible units: the people's governments of the counties [cities and districts], the municipal education bureau, the municipal human resources bureau, the municipal culture and tourism bureau, etc. according to the division of responsibilities)
(d) Strengthening the continuous tracking. Relying on the existing cultural and tourism statistics and monitoring index system, strengthen the monitoring of the development of cultural and tourism and related industries. In accordance with the requirements of the provincial tourism assessment indicators, the added value of tourism and related industries into the annual target responsibility assessment. (Responsible units: municipal assessment office, municipal Bureau of Statistics, municipal tourism reform and development of the leading group member units and other responsibilities according to the division of labor)
