When I travel to meet with government officials and representatives from industrial parks, I’m often asked:

“Since you’re outsourcing investment promotion, how can you guarantee that projects will actually materialize?”

Before answering this question, let’s break it down:

What investment promotion activities are required to support a project before it is finalized?

Early stage: Regional research, industry analysis, and promotional outreach; Mid-stage: System development, project identification, and screening/evaluation; Late stage: Coordination, meetings, and deal facilitation.

To ensure a project is successfully implemented, various departments often invest significant time, manpower, and funds in the early stages.

As for what guarantees project implementation, it comes down to two key elements: big data systems and industry consulting services.

Big Data-Driven Investment Promotion: Identifying Genuine Site-Seeking Enterprises

In 2009, GuChuan United entered the investment promotion industry, at a time when market-oriented investment promotion in China was just beginning.

With 14 years of experience in the investment promotion field, we have gained deep insights into the challenges and difficulties faced by governments and industrial parks while exploring new approaches to market-oriented investment promotion services.

Providing effective investment promotion solutions has been GuChuan United’s unwavering commitment from the very beginning.

Commissioned investment promotion is the core service of GuChuan United, fully integrating the "Internet+Investment Promotion" concept and grounded in our self-developed industrial big data system.

Why did we develop this system?

First, the cost of digitizing investment promotion is relatively high, making it difficult to achieve centralized management of investment projects.

Second, many local investment promotion efforts face limitations, making it difficult to track corporate investment trends in real time.

Where do the projects in the system come from?

We obtain inquiries from companies seeking investment locations through two major platforms: “Investment Network” and “Select Location.”

Only after verification and screening by professionals are these identified as valuable investment leads.

Currently, we facilitate over 800 valid project matches daily, providing strong support for industrial investment promotion.

It can be said that this is a case of “companies proactively coming to us.” With strong investment intent, project implementation naturally follows.

As a service provider for regional economic development, Guchuan United helps companies seeking to invest find the right location, and helps governments with investment promotion needs find suitable projects.

For fourteen years, we have focused solely on investment promotion—the best testament to our specialization.

To date, Guchuan United has maintained deep partnerships with over 100 government agencies and industrial parks across China, becoming a key partner for local governments, industrial parks, and state-owned platform companies in implementing targeted investment promotion and driving industrial development. At the same time, we have provided site selection and investment consulting services to over 1 million enterprises, successfully facilitating the establishment of more than 7,500 projects.

The competition in investment promotion is self-evident, and the challenge lies in securing resources. It is akin to running a business: you may have top-notch product quality, an excellent service team, and a robust supply chain, but none of this matters without customers.

Data accumulation provides the greatest "assurance" in investment promotion. It is precisely because of this base of over 1 million enterprises that GuChuan United can guarantee the delivery of high-quality project resources to governments and industrial parks.

Industry Research Institute: Providing Consulting Services

So, how does this data achieve “precision”?

This precision manifests in both accurate positioning and project matching. Furthermore, we adhere to the “Three Major Matching” principles:

First, aligning the company’s core business and investment sectors with local key industrial plans; second, aligning the company’s investment direction and needs with local distinctive industries and resource advantages; and third, aligning the company’s investment projects and resource requirements with the layout of major local projects.

Previously, some localities included familiar terms like “XX R&D Center” or “XX Industrial Base” in their investment promotion plans. While this pioneering mindset was indeed forward-thinking, many regions lacked the capacity to support such initiatives, leading to overlapping positioning, wasted resources, and intensified competition for investment.

Furthermore, other issues have emerged in investment promotion efforts:

The design of industrial park facilities does not align with the needs of prospective enterprises. There is a desire to accelerate regional industrial transformation and upgrading, but no clear starting point is identified.

Indeed, during discussions with governments and industrial parks, we frequently encounter such issues. When facility designs fail to meet the production requirements of major projects, negotiations break down, and opportunities are lost.

Due to a lack of systematic industrial research and insufficient understanding of the finer details of industrial development, industrial planning often fails to align with spatial planning.

It is for this reason that Guchuan United established the Industrial Research Institute—to assist governments and industrial parks in tracking industry trends and providing truly tailored solutions.

Based on field research, we strengthen our “industry + enterprise” analysis. From evaluating individual projects to dissecting specific industrial themes, we map out the “industrial arteries” of local governments and industrial parks. We identify development pathways and clarify investment promotion directions around leading industries, staying rooted at the forefront of project implementation.

By following a roadmap and deploying elite teams, we precisely identify projects based on industrial planning, provide investment promotion strategies tailored to local conditions, and efficiently facilitate government-enterprise collaboration—all of which ensure successful project implementation.

In this way, the integration of industrial research and investment promotion allows us to provide “targeted solutions” for governments and industrial parks. Using scientific methods, we identify differentiated competitive advantages in investment promotion, continuously advancing efforts to build new industrial chains where none exist, strengthen existing chains, fill gaps in broken chains, and extend short chains, thereby integrating into the broader regional economic development landscape.

More importantly, to enhance the effectiveness of investment promotion and rapidly introduce high-quality projects, GuChuan United adheres to the principles of “industry first, projects paramount, and efficiency-driven.” We have established a presence in 19 cities nationwide and launched localized service teams. These teams assess and forecast the current state of industrial development in different regions, conduct targeted project matchmaking and mutual site visits, assist both government and enterprise parties in efficient negotiations, and resolve bottlenecks and obstacles in the investment promotion process to ensure the rapid implementation of projects.