E-commerce is a new type of networked economic activities, is an important element of strategic emerging industries and modern circulation methods. Vigorously develop e-commerce, promote the integrated development of the e-commerce industry, is to change the mode of economic development, realize the industrial transformation and upgrading of resource cities, effectively expanding consumer demand, and enhance the visibility of the city's important initiatives. In recent years, the city was approved by the national e-commerce and logistics express synergistic development pilot city, e-commerce into rural areas comprehensive demonstration counties, cross-border e-commerce integrated pilot zone, cross-border e-commerce retail import pilot city, e-commerce development opportunities are unprecedented. In order to promote the high-quality development of e-commerce in our city, according to the Ministry of Commerce, the Central Internet Information Office, the Development and Reform Commission jointly issued the "14th Five-Year" E-commerce Development Plan and the "China (Datong) Cross-border E-commerce Comprehensive Pilot Zone Construction Implementation Program" (Jin Jin Zhengban Fa 〔2020〕 No. 75) of the spirit of the provincial government in accordance with the provincial party committee and government All-round promotion of high-quality development requirements, combined with the actual situation of Datong, is to formulate the following program of action.
One, the guiding ideology, basic principles and development goals
(a) Guiding ideology
In-depth implementation of Xi Jinping's ideology of socialism with Chinese characteristics in the new era, around the city's economic transformation and stimulate the internal power of the new tasks, relying on the city's advantageous resources and characteristics of the industry, and vigorously promote the construction of e-commerce platforms to deepen e-commerce applications to accelerate the building of e-commerce industry support system, enhance brand competitiveness, and accelerate the formation of regional e-commerce synergistic development of a new pattern. To stabilize growth, promote reform, adjust the structure, and benefit people's livelihoods to inject a new powerful impetus.
(B) the basic principles
Government guidance, market operation. Play the role of the government in industrial policy, service management and other aspects of guidance and support, to create an external environment conducive to the development of e-commerce and its industry. Give full play to the enterprise in e-commerce domestic and foreign trade development in the main role, the use of market mechanisms to optimize the allocation of resources.
Industry linkage, demonstration driven. Promote the extension of e-commerce industry chain to the upstream and downstream, promote e-commerce and advantageous industries, specialty industries, synergistic development. Create e-commerce demonstration cities, e-commerce demonstration parks and demonstration enterprises, play a leading role in promoting the development of e-commerce.
Strengthen application and promote integration. Expand e-commerce applications, cultivate a diversified e-commerce application system, and introduce a supply chain development model. Support the linkage between traditional enterprises and e-commerce enterprises, support the introduction of large-scale e-commerce application platforms, integration of existing logistics and distribution resources, strengthen the physical stores and the construction of the supply chain system in the field of commerce and distribution, innovative business development models, and promote the integration of online and offline development.
(3) Development Goals
By the end of 2025, the initial formation of synergistic, efficient e-commerce diversified integrated service system, the city's characteristic brand networking level, the scale of e-commerce development and application level significantly improved, new e-commerce multi-channel retailing has become an effective means of transformation and upgrading of the enterprise and brand enhancement of the important channels, the role of pulling on the economic growth has been significantly strengthened. Form 3-5 local advantageous products with distinctive features, production standards, efficient warehousing and distribution, and high visibility, cultivate a consumer-oriented integrated e-commerce service platform, incubate a large FMCG chain enterprise, support no less than 20 cross-border e-commerce, e-commerce application and service enterprises of a certain scale, and the city's annual e-commerce retail sales of e-commerce exceeded 5 billion yuan. Cross-border e-commerce sales strive to exceed 5 billion yuan.
Second, the main tasks
(a) accelerate the construction of e-commerce platform
Encourage enterprises to integrate the city's agricultural products, old brands, tourism and culture and other characteristics of the excellent resources, to play the leading role of the leading enterprises, to support the city's well-known brands of enterprises, professional markets based on their own brands, construction of a set of network sales, live e-commerce, cross-border e-commerce, culture and tourism, and the construction of a multi-category, diversified accommodation. Supporting enterprises to expand their e-commerce platforms that can utilize the Internet or mobile devices. Support enterprises to expand their ability to use the Internet or mobile communications to provide professional public and value-added services for other enterprises, units or individuals to carry out e-commerce, and partially or fully realize the service functions of online aggregation, online trading, online or mobile payment. Strive for the end of 2025, the completion of a local e-commerce platform, stationed on the platform of more than 100 enterprises, the annual turnover exceeded 100 million yuan.
(2) vigorously popularize and deepen the application of e-commerce
1. Build brands to expand sales. Encourage local online merchants, service providers, production enterprises to give full play to their own strengths, take advantage of local characteristics, do a good job of forward-looking strategic planning, positioning the brand needs, designing the brand image, planning the brand strategy, innovative packaging, development of standards, improve the level of warehousing and distribution, to create a number of "Datong good grain", "Datong yellow flowers", "Datong", "Datong", "Datong", "Datong", "Datong" and "Datong". We will create a number of regional famous brands with outstanding regional characteristics and distinctive product features, such as "Datong Good Grain", "Datong Yellow Flower", "Yanmen Qinggao", "Jinbei Meat", etc. We encourage enterprises to make use of exhibitions, production and marketing docking, and to design brand images and plan brand strategies. Encourage enterprises to promote brand marketing by utilizing platforms such as exhibitions, production and marketing docking sessions, third-party e-commerce and cross-border e-commerce, and independent stations, etc. By 2025, we will strive to create 10 well-known brands of Datong with annual network sales of more than 5 million yuan.
Encourage enterprises to open third-party online retail stores, integrate the city's famous products, long-established brands, and characteristic tourism resources, focus on displaying them on online platforms, and use third-party platforms to enhance brand influence and expand sales. Strive to 2025 to cultivate the development of no less than 10 local e-commerce main enterprises with clear goals and obvious potential, each with annual network sales of no less than 10 million yuan.
2. Enhance the level of FMCG supply chain. Support business circulation enterprises to learn Jinhu convenience, Tangjiu convenience operation mode, based on modern supply chain warehouse, supply chain purchase and sale warehouse distribution integration platform as a carrier, integration of the city's FMCG manufacturers, community convenience stores, strengthen and cross-border e-commerce, supply chain finance, manufacturers and other resources docking, to achieve the integration of the development of online and offline, the establishment of a localized, chained, information-based business circulation network, to carry out centralized procurement, unified distribution, direct supply and direct distribution. procurement, unified distribution, direct supply and sales, etc., to improve the quality of commodities, realize the double cycle of domestic and foreign sales, increase the number of enterprises that are included in the system, and increase the total social retail sales at the limit. Strive for the end of 2025, to cultivate a large online and offline integration of FMCG chain enterprises, the city opened no less than 100 convenience stores, annual sales of no less than 1.5 billion yuan.
3. Cultivate large-scale net-suitable products. Support the development of special net-suitable products, and actively introduce, experiment and promote new varieties, new technologies, cultivate and develop more high value-added, high efficiency, rich in regional characteristics of the net-suitable products. Expand the scale of product production, enrich the variety of products, upgrade the grade of products, and highlight the regional characteristics of products; actively introduce and cultivate specialized companies engaged in the research and development, production and processing, packaging design, and network sales of net-compatible products, and carry out unified research and development, production, processing, packaging and sales of net-compatible products; speed up the registration of trademarks and quality certification of net-compatible products, and create a brand with regional characteristics, so as to improve the market competitiveness of net-compatible products. Improve the market competitiveness of net suitable products. Strive to improve product packaging or development of new products suitable for online sales (collectively referred to as the new net goods) within five years, not less than 20, and the annual network sales of a single product is not less than 500,000 yuan.
4. Deepen e-commerce into rural areas. Consolidate and strengthen e-commerce into rural areas comprehensive demonstration work, and then strive for e-commerce town, e-commerce into rural areas comprehensive demonstration project quota. Give full play to the function of rural e-commerce service sites, realize the express to the countryside, to solve the "last kilometer" problem. Encourage the strengthening of rural circulation infrastructure, the construction of rural product grading, packaging, pre-cooling and other primary processing and commercialization facilities, sound production, supply and marketing of the whole chain of services; improve the county, township, village three-level logistics system, to carry out co-distribution, reduce logistics costs; improve the public service system of rural e-commerce, integration of the postal service, supply and marketing, express delivery, finance, government and other resources to enhance the function of the public service, and promote the city's agricultural products online transactions, increase sales channels. Agricultural products online trading, increase sales channels.
5. Deep cooperation to vigorously develop cross-border e-commerce. In line with the principle of "North-South echo, complementary advantages, pragmatic cooperation, mutual benefit and win-win", and with the goal of common development and long-term cooperation, we will promote the extension of cross-border e-commerce ports in advanced regions to Datong, and jointly establish a cordial, close and comprehensive strategic partnership. Focusing on digital economy, e-commerce, smart city, culture and tourism industry, we will give full play to our respective advantages and help Datong successfully carry out the full business model of cross-border e-commerce. Build Datong into a northern cross-border e-commerce operation and service center, cross-border e-commerce goods distribution center, cross-border e-commerce import consumption center, cross-border e-commerce cultural export transformation center, and a northern cross-border e-commerce service hub city.
6. Promote the deep integration of e-commerce, culture and tourism. Encourage "Guangling paper-cutting", "Datong copper" and other well-known cultural and creative, industrial and artistic enterprises to increase the city's traditional cultural excavation, the development of representative characteristics of Datong products, relying on network sales, live e-commerce, cross-border e-commerce and other convergence of e-commerce platforms, e-commerce publicity, sales. E-commerce publicity and sales. Support distribution centers, scenic spots, star-rated hotels, entertainment venues and other cultural and tourism-related enterprises to expand the use of the Internet or mobile communications to provide professional public and value-added services for tourists, related enterprises and individuals, and to partially or fully realize the service functions of online aggregation, online trading, online or mobile payment. Guide the cultural tourism industry related enterprises relying on e-commerce mode to carry out net red live, live publicity, live with goods, the formation of cultural tourism + e-commerce development of a new model.
(C) accelerate the improvement of e-commerce support system
1. Construction and e-commerce development of modern logistics warehousing and distribution system. Encourage the construction and transformation of 1-2 based on standardized warehousing and distribution, Internet of Things and other technologies of municipal modern logistics warehousing and distribution centers. Integration of local courier, logistics, e-commerce and other resources to improve the city and county, distribution hubs, distribution centers, communities and end outlets multi-level urban distribution network system. Promote the early landing of intelligent logistics parks, improve the professional service level of logistics enterprises, and enhance the support capacity for the development of e-commerce and FMCG supply chain industry. Encourage the construction of synergistic development parks with clear positioning and stable business volume support, and strive for the end of 2025, no less than two smart logistics parks will be built, and the retail sales of the parks will exceed 100 million yuan, and the outbound volume of express delivery will reach 30 million units.
2. Planning the spatial layout of the port economy in line with e-commerce. The company is also promoting the official opening and acceptance of the Datong aviation port, and increasing the number of passenger routes with internationally renowned tourist destinations, international friend cities, and international transit hub countries. Take Datong International Dry Port as the center, give full play to the superposition of policies such as national economic and technological development zone, national comprehensive pilot zone for cross-border e-commerce, and special customs supervision area, and build a modern port economic zone with strong demonstration effect and international competitiveness. It is planned according to the spatial layout of "one belt, two cores and three districts", with "one belt" relying on the existing infrastructures of the Economic and Technological Development Zone of the city to build a comprehensive functional belt of Lingang economy, integrating regional transportation, municipal corridors, ancillary facilities and ecological green space, and servicing the industrial development of the Lingang Economic Zone. The "Dual Core" is to build a comprehensive functional belt of Lingang economy based on the existing infrastructure of the city economic development zone. "Dual core" for the Lingang Economic Zone within the north and south of the two core functional areas, the south to build financial and commercial core functions, the north around the Jinbei Logistics Park and electric courier industrial park, to build science and technology, big data, manufacturing, energy, logistics core functions. The "three districts" for the Lingang Economic Zone, industrial agglomeration in the north, administrative services in the middle, life services in the south.
3. Build a park service system compatible with the development of e-commerce. Encourage support for the construction of industrial agglomeration of high, professional set of cross-border e-commerce, commodity trading, logistics and express delivery, financing guarantees, ancillary services, live e-commerce and other functions in one of the national e-commerce parks, support for e-commerce industrial parks to enhance the level of service, to attract large-scale e-commerce enterprises and related services enterprises. Integrate the existing county-level e-commerce public service centers to provide basic support for the development of e-commerce enterprises in the county. Encourage the parks to provide specialized services such as software research and development, technology promotion, online store construction, brand cultivation, marketing and promotion, quality control, agency operation, etc., for real enterprises, online merchants and retailers, so as to enhance the level of e-commerce development in the city. Strive for the end of 2025, to create three office area of more than 3,000 square meters, e-commerce business entities settled more than 70% of the e-commerce industrial park.
4. Build a data monitoring system that is compatible with the development of e-commerce and cross-border e-commerce. Strengthen the city's e-commerce data statistics system of systematic research, improve the e-commerce statistical index system, the establishment of the city's domestic and foreign sales network statistical monitoring mechanism. Encourage the government and associations to join hands with third-party data monitoring institutions to carry out local e-commerce and cross-border e-commerce data statistics, realize data sharing, complete e-commerce transaction quotations data collection, monitoring and analysis, set up local e-commerce databases, and form reasonable regional e-commerce data analysis reports. Timely and accurate reflection of the city's e-commerce, cross-border e-commerce development of the overall scale, structural changes, the level of development, development trends and problems, to provide a basis for the city's e-commerce development planning.
5. Build a talent cultivation system compatible with the development of e-commerce and cross-border e-commerce. Support enterprises, schools and social organizations to run schools, explore practical training e-commerce talent training and training mechanism. Encourage local talents to study in developed e-commerce regions to further their education, and promote the city's e-commerce professional and technical talents to update their knowledge. Support e-commerce enterprises to carry out pre-employment training, technology upgrading training and training of highly skilled personnel, to accelerate the cultivation of e-commerce in the field of high-quality specialists and technical and skilled personnel. During the five-year period, strive to train no less than 20,000 e-commerce talents.
(D) actively promote e-commerce innovation
Promote the construction of e-commerce live base. Encourage the construction of provincial e-commerce live base, strengthen the "one-stop" live infrastructure, to attract and gather domestic high-quality live e-commerce platform, live e-commerce service providers. Cultivate production enterprises, individual merchants, online merchants to use short video platforms to create explosive products, the formation of outstanding characteristics, strong demonstration of the live base, to promote the rapid development of the city's live e-commerce industry. Strive for the end of 2025, the construction of no less than three provincial live base, base construction area of more than 3,000 square meters, the number of live rooms more than 20, stationed in more than 10 live institutions (or enterprises) or more than 50 contracted anchors, the base positioning is clear and clear, and the city's e-commerce live ecosystem construction contribution is obvious.
Three, policy measures
(a) Strengthen the organization and leadership of various departments
Promoting the high-quality development of e-commerce is an important initiative to protect people's livelihood and promote economic transformation, the Municipal Bureau of Commerce should work together with other municipal departments to strengthen synergies and cooperation and to form a synergy of work. Departments should strengthen the planning and coordination of the development of e-commerce and cross-border e-commerce, establish corresponding working mechanisms, develop and improve tax incentives related policies to promote the high-quality development of e-commerce.
(2) Increase municipal financial support
Municipal finance to set up e-commerce development special funds, from 2022 onwards, annually arrange 20 million yuan as e-commerce development special funds to support the city's e-commerce high-quality development. The driving role of strong, large-scale e-commerce enterprises in network sales, platform construction, platform introduction, brand creation, warehousing and distribution, talent training, marketing and promotion, data monitoring and other aspects to be rewarded, subsidies; to create production, processing, warehousing, marketing, brand creation of integrated development of the relevant enterprises to give incentives, subsidies; full-featured, strong industrial agglomeration of e-commerce industrial parks, live bases, E-commerce public service center, express logistics parks to give incentives, subsidies; special funds can be taken to financial subsidies, awards in lieu of subsidies and other arrangements for use.
(C) standardize the market supervision and management order
Establish and improve the e-commerce supervision and management system. Based on e-commerce-related laws and regulations, market supervision, Development and Reform Commission, business and other relevant departments are responsible for accelerating the construction of e-commerce credit system, further standardize corporate behavior, investigate and deal with e-commerce violations, and regulate the e-commerce market order. Give full play to the role of industry associations and intermediary organizations, strengthen industry self-discipline, establish and improve the integrity system, and promote the sustainable and healthy development of e-commerce.
(D) to create a favorable atmosphere for the development of e-commerce
Establishment of e-commerce statistical information sharing mechanism, the release of e-commerce annual data report. Play the role of industry associations and intermediary organizations, and strive to hold national and provincial e-commerce forums and other communication activities. To play the role of the city's mainstream media opinion-oriented, open a special topic, columns, promote the status of e-commerce development and typical cases. Increase the e-commerce business integrity, network transactions and risk prevention knowledge of publicity, to strengthen the community's e-commerce application awareness, credit consciousness, security awareness, the formation of a good social atmosphere.
