Between the project and investment promotion, separated by a relatively large information gap.

The project is right, landing smooth; step in the "sinkhole" project, may be a basket of water, but also take manpower and material resources.

In depth, this is directly related to the local industry can up, the economy can live. If you want to avoid being "woolgathering" and "whoring", we have to keep our eyes open.

Learn to use "interview thinking" to investment, don't just look at the project "resume" how beautiful, but also have to really check the background.

01 Identify the enterprise "pseudo-needs"

First, let's talk about a real case. The investment promotion personnel of a certain place, contacted a foreign-funded medical enterprise.

Enterprise predicted that the development of domestic invisible braces prospects, plans to choose a site in the country, the general situation is as follows:

Production of products: the first phase of the production of 3D printing invisible braces, the second phase of the production of 3D printing implantable joints;

Sales channels: the Ministry of Education verbal agreement to purchase;

Site selection area: the initial intention of the Yangtze River Delta, Pearl River Delta region, and after the change to meet the policy needs of the region. Shift to meet the policy needs of the region;

Landing requirements: the first phase of the lease of 2000 ~ 3000 square meters of plant, the need for plant rent-free period, 20 million start-up capital is mainly used for raw material procurement and development of the market (the need to be guaranteed by the government loan or subsidized, interest-free);

Expected economic benefits: investment of 500 million, after reaching production is expected to achieve a total of five years of taxes 1.246 billion yuan. Among them, 3D printing invisible braces project, since the establishment of the company within 3 years, to realize a total tax of 114 million yuan, 5 years to realize a total tax of 246 million yuan.

The first-line investment personnel according to the needs of enterprises, normal docking to promote the two sides drew up a preliminary cooperation agreement.

But when it comes to finalizing the board, the local leaders study and judge down, that the project is not reliable, directly abolished the agreement. It took a few months to follow up on the project, and that's where it went down the drain.

When we look back at the project, we see that there are multiple risks.

First of all, the company's site selection is erratic, looking at the policy but not the industry.

One will be the Yangtze River Delta, one will be the Pearl River Delta, and finally said that as long as the policy is in place, wherever possible.

This shows that the enterprise is running to the policy to come, not really want to take root. This "migratory birds enterprise", often enjoy the policy benefits on the "fly" away.

Secondly, the start of the government does not rely on themselves.

The project has not yet begun, the government is required to provide 20 million start-up capital, it is likely that the financial chain problems.

Moreover, the sale is only verbal assurance does not take the credentials.

The so-called Ministry of Education procurement, just verbal agreement, not even a sealed letter of intent. Today it is a deal, tomorrow a different leader may be yellow. There are no real sales outlets for the goods produced, so who will sell them to?

Lastly, the profit blowing figures do not show the bottom of the family.

Doing medical products is not a pat on the head can be accomplished, no technical accumulation, no production line experience, and then the high tax commitment is false.

Risky projects, generally there are several types. The above case, belongs to the policy arbitrage type.

Small investment set of high subsidies, such as 20 million investment demand 30% subsidies, woolgathering intention is very obvious;

Even if there is a physical investment needs, the mind is full of how to get the policy concessions to hand, the project itself can not be into the second.

In addition, there are also boasts to exaggerate the large, fictitious company background or financial data, exaggerated company size.

As well as by the sale of land profit type, buy land just under the banner of investment in the construction of factories, and there is no actual production needs, waiting for the price of the land to rise to cash on the turn.

To identify these types of enterprises "pseudo-needs", you have to use the "5W2H" analysis method to do a simple assessment of the project.

Who invests, where to choose, what are the demands, how to invest, production value tax and other seven issues to run down, the enterprise is not really invested, invested in a reliable and reliable, the heart will probably have a number.

The previous article has been shared in detail, here will not expand. The key is to grasp the four dimensions to dig deeper to assess.

02 Four steps to mine the "sinkhole" project

First, the assessment of corporate strength.

Look at the basic information of the enterprise, which belongs to which types of enterprises, such as high-tech, specialized and new, listed enterprises.

Or public opinion is more sensitive to the enterprise, that is, there is no "black history".

For example, there are debts, litigation records (lawsuits), and restrictions on high consumption.

What is the current floor space, where is the corporate headquarters, and what is the annual production value and tax payment?

Here to carry out the back-testing of the enterprise, do a good job of fundamental verification.

● Verification of identity

First in Baidu, Tianyecha search for the other party to give the contact information or name, to see if there is no associated enterprises, the basic information is not right.

Search for the other side of the mailbox suffix, through the webmaster's home, Wannet and other domain name query sites to verify.

The most direct way, is to call the front desk of the enterprise transfer, to confirm that there is no such person, is not the position.

● Verify corporate qualifications

On the National Enterprise Credit Network, check to see if there is any record of being executed or losing credit.

If it is a listed company, check the financial report data at Securities Star, and the operation will be clear.

Let the other party provide tax and social security payment vouchers as a way to verify the authenticity of the scale.

Second, the investment situation assessment.

Look at the investment plan, what carrier is needed, is the land, plant, or office building; when can we land, how long it takes to build?

Look at the reason for investment, is it relocated from elsewhere, or is it a newly registered enterprise? How many jobs will it bring, and will it bring upstream and downstream companies?

Look at the scale of the investment, is intended to be invested once, or first said a total investment in the imaginary number; funds are their own, or financing loans, or the need for government industrial fund transfusion.

How much money do you intend to invest in one acre of land? Is there a formal investment plan, or feasibility study?

Third, the project product evaluation.

Is the new R & D "conceptual goods", or has mass production of mature products; product market prospects, public acceptance;

Can the process reach the park's standards; environmental protection, energy consumption can not pass, can be approved?

Fourth, claim reasonableness assessment.

Look at the enterprise is not to require the government to guide the fund allocation or equity, or government procurement, large front policy subsidies to be willing to come.

Particularly to guard against, they did not invest much but want to high policy enterprises.

This kind of light assets matching high policy, most likely empty gloves.

But this round after round of screening, time-consuming and laborious, not to mention, in the end, there may not be much valid information.

In the [investment network], all the project information has been manually reviewed. No need to spend time looking for companies, nuclear information, pick up the phone and the intention of the enterprise docking, spend time on real investment.

Speaking of which, someone may want to ask, what kind of project is considered a good project?

Running the investment front for more than 10 years, we have summarized several types of quality projects.

● "small giant" project: although the scale is not large, may be 2,000 square meters of plant, but if it is a specialized special new enterprises, the annual tax revenue can reach 50 million. This kind of high tax revenue per mu is a treasure project.

● "Potential stock" project: either the annual revenue growth rate of more than 30%, and has been expanding investment; or now the scale of the general, but the annual performance doubled; there is also a "backed by the tree" type, the parent company or investor strength, strong, with its own resources. The first one is the "back to the tree" type, the parent company or the investor is strong, and brings its own resources.

● "Stable" project: high output value, high tax revenue, high investment, the enterprise either has its own capital or core technology. The needs of such enterprises are more reasonable, and they may lack such support as talent apartments.

● "Leader" type project: either an industry leader or a stealth champion, with leading technology and many patents in niche areas, and a firm foothold in the market for a long time.

In the end, no matter how big or small a good project is, the key to look at the "gold content": the growth momentum is not enough to drive the ability to be strong, the requirements of the irrational, the tax contribution to the real or not.

Electing the project to these standards card strict, can be less stepped on eight into the pit.

The information gap of the project makes screening and evaluation a must for investment promotion.

We have to raise the question of "what are the two reasons" for the project: why give high policy? Why do we believe that we can fulfill our promises?

This will reduce some detours, from information mining, to rapid screening, and then to the depth of the assessment, summed up the experience can also feed the excavation of new projects, the formation of a virtuous cycle.