Investment work, the effectiveness of where?

Previously, the focus on talk, intention, and signing projects.

Now, the project fulfillment rate, the rate of funds in place.

And also, the rate of business start-up and completion.

After all, pragmatic landing is far more important than paper cooperation.

Many places, showing a "heavy investment, light investment" phenomenon.

Projects can not land, in the end, "card" where?

01 Break the traditional way of implementation in place

Sitting in the office, waiting for the project.

In the traditional model, everywhere is often "piecemeal".

The project can not land, is not the problem of the old and new ways?

Investment mode, not in the "wide net", but the implementation is not in place.

Some people say, investment is not right, is "poor busy".

Not only the lack of resources, but also caught in the cycle of inefficiency.

One of the investment bureau chief, in a closed meeting bluntly:

Investment week, investment month, from the provinces and cities to districts and counties in an endless stream.

In order to encourage cadres to go out, the local party and government officials are required to go out more than six times a year.

Especially this year, scene investment, fund investment, than the industry chain investment shouted louder.

Boldly questioned, is this a break with the traditional way?

In fact, it is not, innovative ways of investment, the key is to be able to land.

And, one or two people can not be completed, the need for close cooperation between departments.

Take the scene investment, who will do the scene? Where is the scene? How to use the scene?

Breaking the traditional way, can not "shout loud slogans", but really fall in the implementation.

From the point of view of project excavation, some of the investment director of this feedback:

Often the coverage is narrow, inefficient, and difficult to reach enterprises with investment intentions.

Behind the information barriers, is the "key person" lost.

This year, around the investment mobilization, read "an article", but left "a blank".

Each link, there is a "formality, lack of substance" malpractice.

A year-round investment in the work of a division-level cadres, said helplessly:

"Some of the current projects, mixed fish and dragons, it is difficult to distinguish the real from the fake."

Docking projects, not the breadth of customer acquisition, but to find the right channel, and there is authenticity.

[Merchants Network] builds a platform to link park enterprises, focusing on the docking of people and people.

We solve the problem of making effective docking between the merchant and the project leader.

Real projects have been screened, breaking the inefficient way of digging up projects, waiting for you to [Merchants Network] docking enterprises.

Previously, in the "tea meeting friends talk about investment" thinking salon, many investment director said:

In order to "knock on the door" to visit enterprises, visited the business associations, alumni associations, research institutes, etc., but there is a need for investment in the enterprise There are not many of them.

Investment, project information is the most difficult to obtain. Not only are there information barriers, but more often than not you can't reach the key people in the business.

Even, the schedule is always scheduled full, less than 30% of the daily project excavation time.

"A week to run three provinces, January visit ten enterprises" has become the norm, almost all flow in the trip patchwork, the lack of real and effective docking enterprise.

Investment does not need to be all-encompassing, the key is to accurately capture the trajectory of investment enterprises.

02 Put an end to paperwork and draw a clear bottom line

Project attraction, results-oriented.

The "result" is no longer just the data in the statistical table.

The best investment, so that enterprises spontaneously "return to the flow of water".

A county-level finance director, so with us frankly:

County on a 10 billion project, the financial almost empty.

This "self-inflicted" investment, not only to increase the burden on local finances, but also to promote the part of the enterprise "short-term arbitrage" mentality.

At this stage, the country's more than 2800 counties, more than half of the planning of new energy industrial park.

Lithium battery production line blossomed everywhere in the Midwest, the product has not factory pre-loss, but the government has invested too much can only be hard on.

An investor bluntly: "Now see the investment projects, 90% is a product of copy and paste."

In pursuit of quantity, some places blindly introduce small projects, low-quality projects, ignoring the market prospects and economic benefits of the project, resulting in the completion of the normal operation.

This kind of from decision-making to construction without any scientific evidence, and ultimately reduced to long-term idle "half-assed project".

This has led to the project "signed down, down" problem, the enterprise does not land, sign more cooperation agreements are meaningless.

Investment "heavy signing, light landing" is widespread, can not let the visit to the enterprise, visit the exhibition hall, listen to the report, take pictures to become a fixed process.

Instead, it should be more in-depth workshop to understand the actual production, the project's technical level, market prospects, environmental compliance, industrial capacity to drive the core elements of a comprehensive demonstration.

Also, there are a variety of enterprises, and the local industrial planning is seriously out of touch, unable to form industrial clusters.

For example, some inland cities, pushing the "marine equipment manufacturing park", just because the higher documents mentioned "marine economy", and ultimately because of the high cost of logistics, the project no one asked.

More importantly, a region is most likely to cultivate competitive advantage from resource endowment.

Resource endowment, determine the direction of investment. Only based on their own industrial areas, in order to avoid homogenized competition.

Now, enterprises are not concerned about "how much tax can be exempted", but "there is no one to work", "there is no money turnover", "can do R & D". Can you do research and development".

From this point of view, it is necessary to tie in the industrial line, insight into industry dynamics, grasp the market business opportunities, for the project to land and put into production in advance to prepare.

The reality is that some places only care about the initial investment, regardless of future development, this approach is tantamount to fishing, in the long run will allow the door to close more tightly.

In this way, also triggered the project "down, construction lag" problem.

In the attraction of investment, part of the functional departments lack of "global" thinking. In particular, due to the lack of detailed service, but also the project will not fall down and loss.

Some science and technology-based enterprises in the park development, the urgent need to carry out cooperation with universities, research institutions, but the park does not have the relevant resources docking channels.

The more the project is delayed, the higher the cost. Local funds are already tight, a large amount of money is occupied for a long time, affecting the regional economic development.

What is more serious is the consumption of government credibility, public finances and valuable development opportunities.

In the early stages of the project landing, for business registration, environmental assessment approval, production permits and other government processes, and strive to complete all pre-approval in the shortest possible time, to achieve the "settlement that is invoiced".

At the same time, in-depth understanding of the actual situation of the enterprise, to assist enterprises to develop a detailed business plan, in advance of the prediction and solve the problems that may be encountered in the process of business.

Regularly following the progress of infrastructure construction, we take the initiative to ask whether there are any obstacles to the renovation of factory buildings (such as delays in fire protection acceptance), and whether there is a need to coordinate the logistics for the entry of equipment into the factory.

During the production and operation phase, we establish a "demand list" to collect feedback from enterprises and categorize them to solve operational pain points and ensure stable production capacity.

Generally speaking, when encountering common problems such as unclear environmental protection standards, we will promptly organize face-to-face communication between enterprises and regulatory authorities.

If individual enterprises have the need to enter the government procurement catalog, take the initiative to help matchmaking, docking authorities.

For the local community, perfecting industrial support, optimizing government services, building a platform for technological transformation, and fostering a pool of talent are far more attractive than "spelling out policies".

Invitation to investment, this is a long-term accompanied by the process, than the signing of more than the scenery, but the production is more robust.

03 Strengthening the investment vitality Comprehensive ability

The total heard, the initiative to strike, professional win.

Special project follow-up, test the ability of investment promotion people.

Investment behavior, "departmentalization, administrative" serious, the lack of vitality with the market docking.

For example, accustomed to work in accordance with the administrative process and way of thinking, the understanding of the laws of the market and grasp is not enough.

Taking insight into the motivation of business investment, whether it is registration, site relocation, capital expansion, behind the full consideration.

In a development zone in central and western China, there is an enterprise A, which does R&D and production of automotive lightweight materials.

The enterprise's core process of mold stamping part, has been outsourced to foreign enterprises to do, a back and forth cost is very high.

But after a field study, it was found that enterprise B in the development zone can do mold stamping, and the distance between A and B is only 5 kilometers.

In addition, the enterprise also has electrophoresis and injection molding technology, which is needed by many enterprises in the development zone.

This development zone has focused on publicizing these hidden highlights as key advantages for attracting investment, and has successfully landed five related projects, with growing clusters of new materials and auto parts industries.

So, it is clear that the enterprise's motivation for investment, but also to find out the local family background. Only investment people are professional enough to follow up the project in a hit.

Three years of fumbling, five years of precipitation, ten years of understanding.

Knowing how to promote and integrate resources is also a reflection of the basic skills of investment promotion.

When prying open the door, it is more important to find a weighty, able to make decisions on the board to talk about, standing in the business point of view, to seize the golden promotion time.

For example, at the beginning of the project negotiation, the enterprise is most worried about the labor problem.

Currently, the manufacturing industry is generally faced with "difficult to recruit", especially the shortage of skilled workers, the enterprise's own recruitment costs are high, the cycle is long.

Inviting people as a "city marketing officer", at least understand how many vocational schools, how many local skilled workers can support, the first time to enterprises to show, to do questions and answers.

All over the activation of investment promotion vitality, should change the way the work is driven, give full play to the decisive role of the market in the allocation of resources.

In particular, the professional training of investment promotion personnel should be strengthened to improve the ability of market analysis, business negotiation and enterprise services.

And, the establishment of a scientific and reasonable management mechanism to mobilize the enthusiasm and accountability of investment promotion people.

Enterprises that signed the contract in the first place, suddenly give up local investment, away from driving a few points.

Most of the early stage of the strength of the enterprise, project feasibility demonstration is insufficient, the later lack of effective tracking services and coordination mechanism, did not promptly solve the project to promote the process of the problem.

In this way, a large number of projects remain on "paper" and cannot be transformed into actual productivity.

The real reason, more heavy is the organization and coordination between the departments, as well as the comprehensive ability of personnel.

Invitation to investment, never is the signing of the pen on the stage of the flow, but the project put into operation in the roar of the machine.

The result-oriented effectiveness of the full proof of "recruiting accurate, good service" is far more valuable than "docking wide, recruiting more".

When the fulfillment rate, the production rate has become a hard target, those who stay on paper cooperation, stuck in the process of the project, eventually became the local development of the "stumbling block".

An anti-involvement wind, and then blowing to investment.

From the central to local, standardize business investment, government behavior.

Unified in the country under the big market, less detours around the world, what are the directions, cases worth analyzing, how to use investment tools to improve quality and efficiency?

July 23 (next Wednesday), focusing on investment promotion anti-involvement, we talk to you, please scan the code to book a live broadcast.