Invitation to investment, has always been a game field of the dark current surging.

Once the "policy depression" attraction gradually weakened, "spell resources, spell subsidies" of the crude model is unsustainable.

In this war without smoke, some people are tired of running to get little results, some people find another way to harvest.

This is behind the refraction, the logic of investment fundamental change.

From the simple project competition, to the precise grasp of the deep needs of enterprises; from a single policy competition, upgraded to the industrial ecosystem and service system of the integrated competition.

In the new period, how to find the direction of investment promotion, enhance competitiveness?

01 Multiple tests Cracking the industry problem

Governments around the world to increase the investment promotion work, the enterprise investment decision-making but more and more cautious.

A senior investment bureau chief, has said the industry dilemma:

"Quality projects are often around the mission rounds, enterprises in the frequent docking gradually showed fatigue, how to break through the homogenization of the competition, the precise delivery of the local advantages, and become a problem we must overcome."

Under the market where there are too many monks and too few porridge, investment promotion is facing multiple tests.

On the one hand, the difficulty of obtaining projects has surged, from the excavation of high-quality resources, docking of key people, to the promotion of effective communication, each link needs to be repeatedly deliberated and verified.

On the other hand, some investment promoters have insufficient professional reserves, lack of in-depth knowledge of industry, do not know how to communicate with enterprises, and are difficult to accurately grasp the needs in the exchange.

Now, a lot of investment promotion work has opened digital transformation, but the effect is poor.

Quite a few investment people, through the community, the platform to forward the park promotional video, investment manual.

Park carrier parameters, industrial support and other information, but to come to the consultation of the enterprise is very few.

The root of the problem is that the information gap between the government and enterprises is still there.

The government can't accurately reach the target companies, and the companies can't efficiently match the quality carriers, so both sides are stuck on the information island and can't reach an effective docking.

[Merchants Network] not only provides tools to support, but also builds an in-depth empowerment system to help merchants break through the bottleneck and seize the first opportunity in the fierce competition.

We never feel that we are in the service of the "customer", more often than not, willing to define themselves as side by side partners - and fighting in the investment in the front line of the personnel, to crack the problem together, sharing industry experience.

This sense of mission is the driving force that supports the continuous evolution of the tool-based platform in the field of industrial investment.

02 Combined efforts to empower investment promotion

Investment promotion work, each link has hidden challenges:

Lack of project resources, professional knowledge, limited publicity channels, management efficiency bottlenecks ...... These pain points are exactly the direction of the investment network to break the game.

We have constructed a full chain service system covering project docking, knowledge empowerment, publicity and promotion, and management efficiency enhancement through in-depth research of industry needs, so that the platform can truly become a working partner of investment promotion people.

Can't find a real project? You can't contact the person in charge of the project? The company's business is a very important part of the company's success, and it's a very important part of its success.

[Merchants network] has solved the above problems, there are now 2500+ projects with real site selection will, covering the country's diverse regions and industrial carriers.

All projects have gone through multiple rounds of qualification and information verification to ensure that every piece of information docked by the Merchants is true and reliable.

Investors are directly connected to the audited projects, which significantly reduces the pre-detail cycle and focuses more energy on the core negotiation process.

No investment experience? Don't know where to start? Can't find a systematic investment course?

In response to the dual needs of investment newcomers and practitioners, we have transformed 16 years of industry experience into a systematic course.

From the enterprise site selection strategy, the whole process of the project follow-up skills, to the negotiation method, to create a boutique course covering the whole life cycle of investment.

At the same time, we have organized professional information packages such as "White Paper on Customer Acquisition for Investment Projects" and "The Great Revolution of Industrial Chain Investment" to establish a knowledge system and empower investment promotion work.

In this way, newcomers to investment promotion can quickly master the core skills, and senior practitioners can break through the bottleneck.

Enterprises don't understand the park? Where is the promotional video displayed? Not seen by investors?

We rely on the "investment network" and "where to choose" dual-platform traffic matrix, building a two-way interactive investment ecology.

Investors can not only take the initiative to dock with the target enterprises, but also get active consultation from the project side after uploading the information of the park carriers.

At present, the platform has facilitated more than 7,000 times for enterprise leaders to take the initiative to dock with the investment promotion personnel from all over the world.

From now on, publicity is no longer a one-way output, but an effective reach for enterprises to see and feel.

Inefficient team coordination? Enterprise information is cluttered and not well organized?

Next, [Merchants Network] will build a standardized management process from customer resource integration, carrier data management, project progress tracking to team collaboration optimization in four dimensions.

Just to break the information silo and collaboration barriers, so that the investment work from the "single combat" upgraded to "team relay", the system to enhance the overall effectiveness of the team.

[Merchants Network], more than just a tool, is a trusted partner for every merchant.

03 Digging into the demand to see the advantages of differentiation

Today, first of all, a question:

Enterprise intentions elsewhere, can it be recruited in?

In fact, lies in the mastery of communication skills, deep insight into business needs.

In the project follow-up, the rush is often counterproductive, a brain output of information, not only difficult to capture the attention of enterprises, but also destroy the basis of mutual trust.

The right strategy is to follow the progressive logic of "trust building - digging deeper into the demand":

First, we build a good communication atmosphere with the enterprise, and then build a foundation for positive interaction through scenario-based communication.

For example, we can find a common topic, "We have already settled your upstream and downstream enterprises in our park", which can stimulate the interest of communication by starting from the dynamics of enterprises.

Then through sincere dialog to build a bridge of mutual trust, patiently listen to the enterprise development planning, operating pain points, gradually break down the communication barriers, and the enterprise to become a friend, guiding the enterprise to take the initiative to disclose the core requirements in the decision-making of site selection.

After accurately grasping the needs of the enterprises, showing the advantages of matching the place with the project is a key step in promoting cooperation.

First, the city's business card, beyond the traditional expression of location advantages, focusing on local innovation initiatives, resource endowment or unique industrial genes.

For example, the pioneering policies of the Economic Development Zone, the capital of equipment, or the strategic high ground of the western migration to differentiate the label to enhance the memory point.

Secondly, the synergistic effect of the industrial chain, in-depth analysis of the local industrial support and other advantages, to abandon the simple list of upstream and downstream enterprises.

For example, use specific cases to illustrate how a certain enterprise can reduce production costs with the help of local support.

Thirdly, shaping the park's benchmark image, highlighting the park's differentiated advantages in planning, facilities and equipment, and peripheral support, and the high-quality carrier environment can also provide a strong endorsement of the enterprise's image.

The value-creation-oriented communication model can really touch the decision-making level of enterprises and enhance the success rate of cooperation.

Every in-depth excavation of the needs of enterprises and every logical and clear display of advantages are the cornerstones of building the competitiveness of investment promotion.

Investment is by no means an overnight game, but requires a long-term accumulation of deep plowing and meticulous work.

When these details are accumulated into a system, naturally forming an unrepeatable differentiation advantage, so that quality projects "attracted, stay, and develop well".